The meeting place was in the office of the Institute of International Relations building. Professor Shen looked young, with a round face, glasses, medium stature, and some hair. He looked about thirty years old, but he was actually forty-one years old. And he is already a big man of Inner Mongolia sea cucumbers.

Professor Wei shook hands with him and introduced with a smile, "Teacher Shen, this is one of my students. Well height. He would like to ask you some questions about network governance. ”

Professor Wei's title of "student" touched Jing Gao's heart. But he restrained the mood swings in his heart and shook hands with Professor Shen, "Teacher Shen, hello." I've seen your predictions about the U.S. election in April. It's wonderful. The argument inside: The emergence of the king of understanding is the product of the self-correction of the American system, which hits the nail on the head. ”

Professor Shen smiled humbly: "This is just a little observation of mine. At that time, Sillaly's voice was very high, and I thought about it, so I analyzed and understood the king. The prediction was correct, a fluke. The prediction was wrong, and I was only a shallow learner and still needed to continue cultivating. ”

After sitting down and greeting for a while, Professor Wei took his leave first. He's busy.

Jing Gao knew that the time of a scholar of this level was precious, so he asked straight to the point: "Mr. Shen, my company acquired Sina not long ago, and the homeopathic holding is meager. However, given the current chaotic online environment, I am confused about how a social platform should be positioned. ”

Professor Shen lifted his glasses and said briskly, "Confusing what?"

Jing Gao said: "I am very dissatisfied with some of the current operational strategies. It is well known above, and anti-thieves are walking all over the ground. There have already been comments that it was a 'manure pit' and was to be unloaded. Personally, I'm not used to some of the remarks.

But I didn't interfere with its day-to-day operations for the time being after the acquisition. Because the meager current number of active users, as well as its performance in the US stock, are on an upward trend. The market capitalization is now more than Twitter's.

However, I think that meager is the opposite of the general trend. If we don't change course, we are doomed to decline in the future. I want to change it. Therefore, I would like to hear Mr. Shen's opinion. ”

...

...

By January 2017, the meager report on the rise and fall had long been on Jing Gao's desk. The success of Twitter in the United States in 2007 caused domestic entrepreneurs to see the new Internet outlet and start their own businesses.

This year, the first to seize the opportunity was "Fanno" founded by Meituan founder Wang Xing. The number of users exceeded one million first. Then the meal is not closed. Sina meager to take over, eat the user who eats no. It stands out among NetEase, Tencent, and Sohu.

That's how it is in the Internet space. As long as you don't make big mistakes yourself, "first-mover" is a very big advantage.

But meager then went wrong. After the listing, the number of users increased decreased. The reason is first, the emergence of WeChat, which has taken away a large number of active users. Second, internal apps don't attract users.

In the second half of 2014, Meager began to reflect and make changes. That's sinking. Make efforts in three aspects: content, users, and structure. Many people will find that the information release of many movies is preferred for meager.

At present, the meager is in the stage of rejuvenating the second spring. Its share price is rising. Approaching the highest point after listing.

As the so-called prosperous era is dangerous, Jing Gao did not look at it from the perspective of Internet technological innovation and user habit changes, he was thinking about an essential problem.

Social media, at its core, is still media. In the era of print media, how to achieve the largest sales?

...

...

Professor Shen was quick to think and asked, "The general trend you mentioned. What's the trend?"

Jing Gao said calmly: "The general trend of history, Haohao soup, those who go along with it prosper, and those who go against it die." As the textbook says: the wheels of history roll forward. The general trend of our current era is the rise of China and the rejuvenation of China.

And some meager accounts continue to output negative energy, treating the general public as fools. Over time, it will inevitably be abandoned by users.

Of course, neoliberalism is raging across the globe, and as we open our doors and come in, Chinese society is very diverse. Cognition and interests are diversified. It's hard to agree on a thing.

The manifestation is the argument on social media. And meager is precisely the public platform that can provide such arguments. WeChat and Douyin can't do this for the time being. So meager is hot now.

However, if it does not change, its market share will definitely decline slowly, and it will not be able to benchmark Twitter and Facebook. ”

Professor Shen listened attentively and nodded occasionally, it was obvious that this Mr. Jing was not a straw bag, but had something of his own. Its area of focus is not on business, but on political economy. After a moment of silence, he said: "

I roughly understand your question. I also have an account on a meager basis. Often, with people on the line. Business operation and model are not my research direction, so I will not comment on them. With regard to cyberspace governance, I would like to make three points.

The first point is that there is no absolute sense of "neutrality" on social platforms, and their positions will inevitably be biased. As for which way you want to go, or where you want to go at the moment, you can make a choice. You're right.

From my personal point of view, the suggestion given is that the management of social platforms, or governance, should be conducive to China's national interests, act as an accelerant for China's rise, and be conducive to building a certain social consensus.

Second, there should be laws to follow in the governance of cyberspace. In this sense, online platforms should cooperate with the government's governance, rather than doing things on their own, filtering information and fiddling with users based on the preferences and values of business owners, which will instead become a force that endangers cyberspace governance.

The third point, when you mention Twitter and Facebook, it's actually very simple, and the answers you need are in these two companies. The master is the teacher. Of course, you should pay attention to the security of user information and do not use it indiscriminately or leak it.

In the practice of Brexit in 2106 last year, some media broke the news that it was a data company called 'Cambridge Analytics', which analyzed users' habits and preferences and placed targeted advertisements. Thus contributing to this Brexit.

At present, the relevant laws in China are not perfect enough. The collection of user data is not prohibited. It can even be said that it is semi-public in the Internet world. But I still need to remind you. ”

Long and difficult sentences!

Jing Gao discovered Professor Shen's language habits. There is a special preference for long sentences, which require concentration to understand. Put away his notebook and get up to say goodbye: "Teacher Shen, thank you for your answers and comments." I don't know if I can have a similar question again, so I'll come back and ask for advice. Oh, here's my business card. ”

"Okay. Professor Shen drank his saliva, added WeChat with Jing Gao, exchanged business cards, and said: "This year's Wuzhen Internet Conference invited me to be the assistant secretary general of the high-level expert advisory committee. You were there at the time, weren't you?"

Idaka said: "Yes." "He was fighting Ali at the time. During the Internet conference, I also chatted with Ma Yun once, and I completely tore my face.

Coming out of Professor Shen's office, the time was about 11 o'clock in the morning, and Jing Gao was waiting for the elevator at the staircase, flipping through his notebook, and he had a rough idea in his heart.

As for meager, in terms of management, you can learn Twitter and Facebook. Meager under his banner, the ass must not sit crookedly. In terms of social governance, it is necessary to communicate more with the higher authorities.

As for the general principle, Professor Shen has just explained very clearly. This kind of think-tank-level professor, what he says, is basically the general direction, and it is according to it.

At this time, Jing Gao's mobile phone rang, it was Wang Hanjun calling, and his voice was clear and pleasant, "Brother Jing, are you still in our school?" Xixi said that she wanted to intern at the Phoenix Fund like Zhang Li. ”

Itaka was slightly surprised.