Chapter 340: God-level circle
The world is big, and the world has a whole bunch of various circles that you can't imagine.
In addition to the more orthodox circles above, there are also a series of circles that are not very normal, but there are also countless user circles.
For example, gaming circles.
Chen Yu said to Zhang Jianming before that Zhang Jianming is a celebrity in the game circle.
But Zhang Jianming's game circle is of an enterprise nature and a game development nature.
But compared to game development, it is more popular, but pure game circle.
For example, the circle of players.
Everyone is a gamer, and naturally playing will form a circle of gamers.
In itself, the people who play the game are ordinary people, and there are no celebrities or experts.
But don't say it yet.
Really.
There are really a lot of well-known gamers in many games. Even if you are not particularly well-known in the game, it doesn't matter, as long as you are very good at playing games, you can publish a lot of different game strategies, and even if you can't do it, you will only brag and fart, but you can bring your own traffic to attract countless users...... In the same way, you are also a celebrity in the gaming circle. Similarly, you can also apply for certification.
Of course, it's not just gaming circles.
He also includes the travel circle, the animation circle, the singing circle, the joker circle, the veteran driver circle, and the educational film circle...... Wait a minute.
Although these circles don't seem to be so lofty, there are quite a few experts among them.
Under the celebrity certification of these talents, it was originally just an ordinary-looking circle, but it has become a collection of user discussion and learning knowledge, and of course, broadening their horizons...... As one of the integrated netizen social platform.
That's right.
Chen Yu wants to build the circle into another social platform.
Because only social interaction can maximize stickiness.
Otherwise, something like a search engine is just a tool.
Although it has been used for a long time, it will also have a certain stickiness to the tool.
But as soon as a better tool comes along, then you will switch to another.
In other words, when you suddenly can't understand how advanced this tool really is, you can easily switch to another one. But if the social platform is created, users in the future just want to leave, and they will not leave. Just like in the previous life, when various entertainment products continued to appear, Tieba was still extremely attractive.
This is because the post bar in the previous life has become a pretty good social platform.
But unfortunately, for the time being, Baidu is only an Internet company with a long technical position.
They pride themselves on technology, search...... Rather than socializing.
"Tut-tut, Huanyu Technology is really awesome, obviously something like Tieba was made by Baidu first, but the most interesting thing is the circle. ”
"That's, the post bar has the meaning of a bird, it's all some stupid forks that brush the posts there, or the circle is popular. ”
"Then you have to see how many celebrities there are in the circle, to be honest, although these celebrities are not very famous, at least they don't recognize any of them, but these guys are really level. ”
"Actually, most of these celebrities are ordinary people, but they have a lot of personality, for example, I saw a person in the travel circle who has been hiking for many years. This guy is also awesome, he doesn't even bring a penny, and he sees everywhere he goes. When I don't have money, I go to work part-time...... And he also shared with us everything he saw and heard during his travels. ”
"I know, if it's Li Bobo's travel record post, I heard that it has more than 1 million popularity. He was contacted by publishers to publish his travels......"
......
"Jianguo, what's going on, our sticker business was obviously launched first, but now the hottest thing is the circle. ”
Li Yanhong's face was not good.
He also feels that after launching Tieba on his side, he can further consolidate Baidu's position.
But who knows, Huanyu Technology actually plagiarized their post bar in front of them.
Of course, plagiarism is nothing.
Generally speaking, it is impossible for plagiarists to copy the original.
But it also depends on who copied it?
Huanyu Technology's plagiarism method directly killed and crippled their original works.
"Mr. Li, Huanyu Technology may not have copied us. ”
Liu Jianguo shook his head: "Although their ideas are similar to ours, their ideas are more mature than ours. For example, they first invite celebrities, and then make individual users apply for celebrity certification, which we haven't considered before, and the effect is very good. ”
"In addition to that, their circle is also more mature in terms of setting. Their posting process is very streamlined and doesn't attach anything complicated, which also makes their circles look simpler, cleaner, and faster......"
As Baidu's chief technology officer, Liu Jianguo analyzes the circle of Huanyu Technology from time to time.
"So you mean, we collided with Huanyu Technology?"
"Possibly. ”
Liu Jianguo nodded.
Both parties are doing search engines, and the search engine has a congenital shortcoming, that is, it is just a tool.
In order to stick the tool to the user, it is necessary to use other products, such as social products.
Instant messaging and forums are the best options.
Instant messaging Baidu did it, but failed.
Then that's all that remains for the forum.
This forum has evolved into the current post bar.
It can be said that it is normal for two creative ideas to collide together.
"So what do you think we should do now?"
Li Yanhong did not discuss with Liu Jianguo whether the two parties collided with ideas.
This doesn't need to be discussed, the biggest problem now is that the circle of Huanyu Technology has robbed them of the eyes of the post bar.
"Mr. Li, I think that although we are one step weaker now, we have not lost. ”
"Why, isn't it bad enough to lose?"
"Mr. Li, we are from a technical background, and we really can't compare with Huanyu Technology in terms of social networking. ”
Liu Jianguo was a little embarrassed, but he still said truthfully.
"Continue ......"
Liu Yanhong didn't say anything more.
It's no wonder that Liu Jianguo is no wonder.
If Liu Jianguo is responsible, then the biggest responsibility should be him.
"The way to deal with it is actually not complicated, and we can also open the application for celebrity certification. ”
"But we're one step behind them. ”
"Although we are lagging behind, our traffic is larger than theirs, and for the time being we are not able to match their circle. But the longer it drags on, the better it will be for us. ”
"You have a point. ”
Li Yanhong nodded, but still said: "The procedure for individuals to apply for celebrity certification should be done quickly, and in addition, we can also go to their circle to pull those well-known celebrities to our post, and some can even promise money." ”
"Yes. ”
Li Yanhong is a ruthless person, and he even used the trick of giving money to pull people.
Although this method is quite vicious, it works.
Baidu Tieba personal celebrity certification has not yet begun, and they have already secretly contacted those popular celebrities.
That is, a celebrity who is very famous in the circle.
These celebrities are not celebrities, who don't like money, under the temptation of interests, many celebrities really ran to the side of Baidu Tieba.
In this regard, Huanyu Technology also received the information at the first time.
Such a big move, even if Baidu is carried out in secret, how can it be hidden.
After all, not all celebrities are willing to be pulled by Baidu, and some disdain Baidu's temptation.
"Mr. Chen, Baidu has spent money to pull many of our certified celebrities to their Baidu. ”
"I see. ”
"Mr. Chen, should we also give some money to bring them back?"
"Pull a fart. ”
Chen Yu glared at Zhang Jianming: "How many can you use money to pull back? Moreover, if you use money to pull, do those who are still on our side have to spend money to let them stay? It doesn't matter if one or two, but the key is that some of our celebrity certifications have exceeded 10,000, and there will be more in the future." Tens of thousands of celebrities, how much do you give each?"
It's not that Chen Yu can't afford it, but in this way, it will be a price war with Baidu.
Of course, with the strength of Huanyu Technology, it is also possible to fight a price war.
But price wars are the most untechnical tactics.
Besides, with their Baidu traffic, as long as this price war lasts for half a year, they Baidu Tieba may be able to do it......
"But if we don't throw money at it, these celebrities will really go to them. ”
"Go and go, you can't stop it. ”
Of course, Chen Yu said this, of course, he didn't care, but it didn't work if he cared.
In the future, celebrities in the circle will be tens of thousands or even hundreds of thousands, and everyone will give money, and Huanyu Technology will also have to go bankrupt.
Baidu is not a vegetarian, and it is impossible to stop any trick.
Moreover, Baidu has also made a lot of black money by relying on bidding rankings, and it really wants to spend money, even if Baidu can't win Huanyu Technology, Baidu also has the strength to fight dozens of things with Huanyu Technology. Even, they launched a listing. Once listed, the future is the time to throw up money, and Huanyu Technology may not be able to match.
"It's not about us being in the way, it's about building on our strengths. ”
After thinking about it, Chen Yu said.
"But our circle has done better than Baidu Tieba?"
Chen Yu shook his head and said to the point: "Although our current circle has done well recently, we have pressed the bar to the end, but our circle has not formed a real advantage. Their stickers still have the power to fight back, and if they are given time, they will still make a comeback. ”
Baidu's traffic advantage has always been a big problem, and Chen Yu did not dare to relax for a moment.
Of course, Chen Yu also has a simpler and more crude way to deal with Baidu.
For example, the cooperation of 3721, a modified homepage, will definitely be able to steal a large number of their traffic.
But these tricks can't be done so quickly for the time being.
Only wait for a really suitable opportunity to give them a fatal blow.
"Mr. Chen, what do you mean?"
"Benchmarking. ”
Chen Yu wrote two words on the whiteboard in his office.
"Only benchmarks can build a brand. ”
"Only benchmarks can attract popularity. ”
"Only benchmarking can determine status. ”
In more simple and understandable terms, it is to create a god-level circle.
Well.
It's like the WOW bar and Li Yi the Great Bar back then.