Chapter 244: Preparation for the Exhibition
On March 3, 1980, Bao Zixuan came to Los Angeles once. This time, he is going to participate in the Los Angeles Electronic Technology Show, which is also the third time that Heiyun Group has participated in the exhibition, and the first two times have been great success.
In fact, to be honest, as far as Bao Zixuan is concerned. His favorite is the Los Angeles Electronic Technology Show, where the environment is relatively fair, and the overall electronics in the United States are not strong. There are no particularly good companies, not as many as in Germany and the RB electronics industry. Moreover, now in the Cold War period, the United States wants to show its tolerant attitude, so it treats all enterprises that come to the exhibition equally, and there is no special suppression and neglect.
This time, Heiyun Group did not get such a big booth as last time. It is the only company that has been suppressed, but these Baozixuan didn't care, and many times it was for brand promotion before. I had to come up with a lot of tricks, and now everything in the black cloud has stabilized. There is no need to deliberately highlight black cloud enterprises. However, the organizing committee knows that only Heiyun of these world-class companies uses the Los Angeles Electronic Technology Exhibition as the main venue, and the remaining German and RB companies have the support of the Berlin and Tokyo exhibitions, and they do not attach great importance to the Los Angeles Electronic Technology Exhibition.
Under pressure, the booth area of Heiyun was compressed, but Heiyun was also a company that made great contributions to the Los Angeles Electronic Technology Exhibition. The main committee still gave the 400 square meters at the entrance of the exhibition hall to Heiyun, and at the same time gave a lot of advertising space, which is also a kind of compensation in disguise.
The Los Angeles Electronic Technology Exhibition also increased the number of recommended places by the main committee, and the whole process was broadcast live on TV. This is also the last time Black Cloud proposed a new plan for them when it was promoted, as long as it was done. However, because it was the first time to hold such a new product recommendation meeting, there were only 4 places in the entire exhibition hall, and all of them were arranged on the first day.
Heiyun will appear as the first new product recommender, which is also another support from the main committee. The rest are Apple, Sony, and Siemens. Basically, one country, as for why Apple has been able to compete with so many old American companies, it is because the American Department of Commerce wants to cultivate an innovative enterprise like Heiyun at home. Apple has won this place by virtue of its rapid development in recent years, coupled with Jobs' superb negotiation skills. And it is the finale company, so it can be said that it is a rare opportunity to promote the company and products.
Heiyun came to exhibit a lot of products this time, but due to the problem of booth area. The main promotion is several, and Black Cloud Games has launched a new arcade game this time - Street Fighter.
Street Fighter is a single-player fighting game series first launched by RBCAPCOM in 1987, with the first game released on August 30, 1987. The main characters in the game are Taka, Ken, Chun-Li, Gail, Kasugano Sakura, Alex, Vega, Howki, etc.
The canonical game series includes the first generation of Street Fighter, the Street Fighter 2 series, the Junior Street Fighter series, the Street Fighter 3 series, the Street Fighter 4 series, and the Street Fighter 5 series (the plot chronology is 1-Z-2-4-5-3), in addition to the Street Fighter EX series, Street Fighter Online and other unorthodox game series, as well as derivative animations, movies, comics, etc.
Although Bao Zixuan doesn't often go back to Xiangjiang, he will communicate with Miyamoto and others whenever he has the opportunity. Street Fighter is the product of their interaction together, although it was developed seven years ahead of schedule. However, the performance and control system of Heiyun's gaming motherboard can fully meet the requirements, and the picture is better and clearer than in the previous life.
When the game engineers tested it, they all knew that this was definitely the pinnacle of arcade work, and even Super Mario did not have this game suitable for arcades.
In terms of home game consoles, the FC red and white machine has also been further upgraded, and it is the best and most in the industry in terms of performance, game quality and quantity. At present, the market share of the black cloud home game console is very high, which can reach 70%, and whether it is Atari, Sony, Nintendo, or Shijia, it is not the opponent of the black cloud.
According to Yokoi's plan, after the end of this exhibition. The Black Cloud Home Game Console FC Red & White 2nd Generation will dominate the entire home game market, and for this plan, the Black Cloud production department continues to reduce costs by improving the process.
Now the supply of self-produced parts of Heiyun is very complete, and all parts can be produced by themselves. This is different from RB and German companies. They prefer to focus on the production of one product, that is, large companies like Sony only produce core components, and the rest are all purchased, which can greatly reduce costs.
However, there is no way for the production base in Heiyun, which is in Xiangjiang, so they can only produce it all by themselves. Xiangjiang does not have a complete supporting system, so it can only rely on RB enterprises to import. If at the critical moment the RB enterprise does not sell your parts, then you can only cry where you hold the machine.
Bao Zixuan, who has seen through the essence, is constantly improving Heiyun's product line, which is also a matter of no choice. Entrepreneurs in Hong Kong are more interested in shipping, real estate, finance and other enterprises, and it is estimated that it will be very difficult for them to enter the industry.
It was Huo Yingdong Mining Co., Ltd. that Huo Yingdong tried to set up Bao Huo Dong Mining Co., Ltd. at the suggestion of Bao Zixuan, the most important thing is to increase the mainland economy, Huo Yingdong did not hesitate to invest, if they changed places, they should not try.
The Gameboy handheld console is now available in a 3-color screen version that allows you to play some slightly larger games. At present, Heiyun is in a monopoly position in the handheld game console, because other companies have no production at all, and Heiyun has compressed the cost to the extreme.
Heiyun Home Appliance Company brought a lot of products to this exhibition, but in addition to the Walkman, razor and home theater, it is not very dominant. Black cloud refrigerators, air conditioners, washing machines and other household appliances are not good. Neither performance nor cost is superior to similar German and RB products.
On this issue, Bao Zixuan has already thought about it, and will wait until the mainland's policy is better. He will move the home appliance production base to the mainland, so that at least he can have an advantage in cost.
Heiyun Computer Company brought the Vision 2200 laptop this time, and it has made a lot of upgrades compared to the Vision 2100. However, the overall appearance has not changed, only the functions and performance have been upgraded.
Black Cloud Digital Camera brings a new digital camera with 12 million pixels this time, and the flash memory card and battery are further upgraded. This time it is to occupy the market, after all, Carl Zeiss and other camera giants have already entered the market. If you don't change, then you can't compete with others, which is the key to the survival of the enterprise.
Heiyun chip company has also further increased its product range, and now it is not only the memory chip that has an advantage, but also the cost advantage in other CPU chips. It can be said that this time it can really compete with RB chip companies, and Bao Zixuan is not ready to enter the field of CPU chips on a large scale, but he already has a goal. When the exhibition is over, we will go to negotiations, and now that the other party has just started, it is a good time to start.
Bao Zixuan values the black cloud mobile phone company the most, and this is the first time that the black cloud mobile phone has faced the world. Success or failure can be said in one fell swoop, and among these industries, only the mobile phone field has the longest time, and when it comes to smart phones, it can be said that everyone has one. It's a business that can exist for 100 years, and the more basic patents you have now, the more royalties you will have to collect in the future.
Nokia's humble account can collect more than $7 billion a year in royalties from other mobile phone companies, which shows the importance of basic patents. Now that mobile phones have just started, it is the best time for black clouds to occupy technology patents, and if you don't pay attention to research and development, you can only pay patent protection fees to other enterprises.