Co-branding, as a form of cross-border cooperation, is actually very common.

For example, some fast-moving consumer clothing brands often co-brand with big-name fashion designers.

Or co-branded with two-dimensional, games, movies, and stars.

Some popular co-branding can even cause a scramble, as if triggering a small-scale war.

But Gu Xiaobai's joint name really opened the eyes of netizens.

Can it still be so co-branded?

But the name "Xiaobai" also makes people have to admit it.

Sure enough, it's still going to be such a joint name!

Except for Gu Xiaobai, I am afraid that no one else has the reason and qualifications to co-name with a national treasure like "The Book of Qi Wang Yi"!

On the one hand, it's because of Xiaobai's name.

On the other hand, the Book of Qi Wang Yi was surveyed by Gu Xiaobai's Zhong Jun and participated in its excavation and watering.

He has that qualification.

Some time ago, the release of "The Book of Qi Wang Yishu" was reported by various science and education channels, on various news pages, and interpreted by various self-media.

Later, the second half of "The Book of Qi Wang Yi" was auctioned, which also aroused excitement in China and another wave of popularity.

But what does the Book of Qi Wang Yi look like? What does it really write?

Most people don't know.

This national treasure, before it is exhibited, I am afraid that many people will not be able to witness its true face.

And even if it is exhibited, it will definitely be time-limited, and only a few people will be able to see it.

And now, there will be a 1:1 replica!

Many people clicked on the "Gu Xiaobai Customized Edition 1:1 "Qi Wang Yishu" replica for the first time.

I saw it written above.

"Imitation bronze box 1:1 PVC version. 1:1 size production, the appearance is completely reproduced, a total of 32 jade plates (7 of which are broken, completely restored production). 1999 yuan. Limited edition of 1000 sets, uniquely numbered. ”

PVC is a kind of hard plastic, many figures are made of PVC, the processing technology is relatively mature, this version almost completely reproduces the size and appearance of the original, only the weight is different. The price of 1999 is really super conscientious.

"Co-branded 1:1 PVC version. 1:1 size production, the appearance is completely reproduced, co-branded carton, 999 yuan, limited to 10,000 sets, unique number. ”

In this version, the imitation bronze box was canceled, the carton box was used, the outer packaging was antique, and a poster was presented, with Gu Xiaobai paying attention to the picture of "Ancient Porcelain No. 1" on the top.

"Popular version 1:2 PVC version. 1:2 size production ...... 499 yuan, unique number. Gift Gu Xiaobai joint poster. ”

A scaled-down version of the previous version.

"Lite version: 1:1 size production, carton packing, cardboard printing, 99 yuan, gift Gu Xiaobai joint poster. ”

This is actually a book.

In fact, the 499 yuan reduced version and the 99 yuan cardboard version are the bulk of the volume, after all, the price is low.

It is estimated that selling hundreds of thousands of copies will not be a problem.

The underside of these versions is marked with a very eye-catching font.

"All proceeds from this co-branded product will be donated to the Society for Underwater Archaeology and Cultural Heritage Conservation. (Including but not limited to the redemption of the second half of the Book of Qi Wangyi.) ）”

This is really sincere.

It is equivalent to Gu Xiaobai sticking to people's reputation and helping the archaeological association raise money.

But a co-branded product, it is obvious that you can't pay on the one hand.

The second co-branded product line is marked below that "part of the proceeds of this co-branded product will be donated to the Underwater Archaeology Association for underwater archaeology and cultural relics protection".

This joint name is mainly based on Gu Xiaobai, supplemented by Qi Wang Yishu.

Among them, the ones that attracted the most attention from netizens were ""Qi Wang Yishu" × "White" vinyl records.

"The Book of Qi Wang Yi" is engraved on a boxy jade slab, and its length, width and height are actually very similar to vinyl records, while in "The Book of Qi Wang Yi", several pieces have the word "Xiaobai".

Therefore, the designer made several jade plates with the word "Xiaobai" in "The Book of Qi Wang Yi" into the outer packaging of vinyl records.

The outer packaging design is very exquisite, embedded with batteries and LED lights, when the lights are turned on, on the translucent jade plate, a few golden "Xiaobai" will reveal light, and at the same time, you can vaguely see the vinyl record in the rear, as well as the head of Gu Xiaobai in the center of the vinyl record.

Because of the different appearances, "Qi Wang Yishu" × "White" vinyl records, there are seven versions, and the price of a single sheet is 799 yuan, which is slightly more expensive than ordinary vinyl records.

But to be honest, in this day and age, vinyl records are already a luxury, and there are not many people who have vinyl record players.

And Gu Xiaobai's album recording quality, singing skills, and song quality are completely worthy of this price.

Not to mention the design of the co-branded model and the collectible attributes of the model itself.

In contrast, the CD version of "Book of Qi Wang Yishu" × "White" is much more accessible to the people, with the price of the simplified version being 99 and the collector's version being priced at 199, which gives away a lot of related items. The collector's edition also comes with an additional "Riding the Wind and Waves Trilogy" EP, which is basically the international general album pricing.

In addition, there is also a U disk version of "Qi Wang Yishu" × "White", a mini version of Qi Wang Yishu U disk, a box, the price is 69 yuan.

The product line is very complete.

The third product line is a variety of co-branded T-shirts, co-branded accessories, co-branded posters, support items, etc.

Of course, it is almost impossible to make a product in such a short period of time.

In fact, they are all design drawings and concept drawings.

However, in such a short period of time, these design drawings and concept drawings are still the masterpieces of an unnamed Xiao Hei.

Moreover, there is now a means of sales called pre-sale.

As long as you have an idea, raise money first, then make it, and then ship it in a month or two.

That's a lot more operable.

Moreover, the auction of "Book of Qi Wang Yishu" is imminent, and it is too late in time.

This joint brand, just launched, directly detonated the network.

On the one hand, there is the popular national treasure "King Yi Shu of Qi", and on the other hand, Gu Xiaobai is in full swing.

Moreover, there is the joint endorsement of the Archaeological Association and Gu Xiaobai, and the reliability is max.

What else to say?

Netizens shouted: "A real national treasure-level collaboration!

"Take my money, take it, take it!"

"Not to mention anything else, the poor student party, for Xiaobai, in order to do a part in the redemption of national treasures, and in order to add a little cultural atmosphere to himself, I bought a copy of "The Book of Qi Wang Yi", let's also see what Xiaobai wrote in ancient times. ”

"The history dog said that he helped the teacher grab a bronze box version, the teacher is engaged in the study of ancient documents, thanks to Xiaobai, if it is not Xiaobai, we want to study the "Book of Qi Wang Yi" and apply for it I don't know when it will be called. My own thesis also has a theme, I bought a popular version myself, and supported a joint album of Xiaobai, a little bit of my heart. ”

"With the history dog, everyone around me has a set, thank you for Xiaobai's joint name, it has helped a lot!"

And on the website, in the most conspicuous position, a set of numbers is displayed.

"At present, we have raised XXXXXX yuan for the archaeological association. ”

When each netizen places an order, they will also be directly prompted at the checkout: "Your purchase can raise XXX yuan for the archaeological association......"

It's really rewarding.

On the other side, Zou Lao and the people in charge of the association were already stunned.

They looked at the fundraising numbers.

105628196...... More than 100 million yuan?!

How long has it been?

It turns out that money can still be earned like this?

It's a money grab!

And these people are still crying and making trouble, wanting to let themselves take their money?

Zou Lao felt that he really couldn't keep up with the times.

And......

He suddenly really realized what Gu Xiaobai's three words meant.