Jin Shengda and Ning Dong are, in some ways, indeed quite similar.

Both companies are at a level that is not well-known in their respective industries.

Even in comparison, Ningdong's industry status is higher than that of Jinshengda. Ningdong is also a listed company, and in the industry, it can be regarded as above average.

In the real estate industry, Jin Shengda can barely be regarded as the lower middle, just slightly better than those at the bottom.

Neither company is keen on product promotion.

Wu Hui and Lian Yishan, both of whom belong to the kind of people who would rather spend money on product quality than on product promotion.

Therefore, it is rare to see advertisements for Ningdong and Jinshengda on the market.

However, anyone who has used Ningdong products and bought a Jinshengda house has not said that it is good.

Word of mouth is definitely not to say.

Previously, in order to ensure quality, Jinshengda used those big brands when purchasing lamps and lanterns.

It's a little more expensive, but at least it's okay in terms of quality.

Even Yingying hadn't paid attention to Ning Dong's products before, and she didn't even know what Ning Dong was doing.

But now that she understands it, Lian Yingying suddenly became a little more interested.

The quality is good, the price is not high, isn't this exactly what Jinshengda needs?

In fact, many real estate companies have reached long-term strategic cooperation agreements with electronic lighting companies.

However, Jinshengda has not reached a long-term strategic cooperation with any lighting company.

It's not that Jin Shengda doesn't want to, but it has not found a suitable partner.

Those big brands, people don't look down on Jinshengda, a small real estate enterprise that is not famous.

Jin Shengda develops one or two projects a year, and even sometimes develops a project in two or three years, and the scale of lamp procurement in a year is only at the level of 10 million, which is far from those large real estate enterprises that do not purchase billions of lamps and lanterns a year.

Big brand lighting companies are too lazy to cooperate with Jinshengda for long-term strategic cooperation, and Jinshengda's procurement scale is not a strategy at all. It's barely a big customer.

And those ordinary brands of lighting companies, the quality is uneven, and Jinshengda does not want to cooperate with those companies for a long time.

Therefore, Jinshengda has always purchased big brand lamps and lanterns from the market. Not to mention the high price, what kind of personalized customized products, I don't even think about it.

But now, Ningdong Technology is a very suitable partner to work with.

Ningdong Technology was not a big brand originally, but now it is in business difficulties, Jin Shengda will cooperate with him, he will definitely not refuse, and will even sweep the bed to greet him.

What's more, Haihua Group is now the major shareholder of Ningdong Technology, and with the relationship between Jinshengda and Haihua, it is more convenient to cooperate with Ningdong.

The question now is whether Ningdong Technology's products are as reliable as rumored, and whether Ningdong's product design is too old-fashioned.

Lian Yingying plans to order a batch of products first and personally inspect the quality of Ningdong's products.

As for the old-fashioned product design, this is understandable.

Ningdong Technology is doing LED, mainly for display screens, not professional lamps and lanterns, but with the continuous maturity of LED lighting technology, applied to the field of commercial lighting, Ningdong Technology to keep up with the market trend, began to produce some lighting fixtures.

To put it bluntly, lamp production is just a side business of Ningdong Technology.

The main R&D costs of Ningdong Technology are used in some core technologies of LEDs, such as LED chips, heat dissipation resistance, light color, etc., and in the appearance design of lamps and lanterns, there is almost no investment, that is, a few graduates of the design department are invited, and then refer to the appearance of other brands of lamps and lanterns on the market, and make slight modifications, it has become its own product.

Naturally, there is no brand characteristics, and there is no unique style.

This problem is actually very easy to solve, just find a high-level designer.

Lian Yingying's mother, Lu Ruhui, is a world-renowned fashion designer who worked as a full-time designer for a luxury brand.

Wei Mengxing is also a well-known architect of the younger generation in China.

Although neither of them is engaged in lighting design, there are no boundaries to design.

Whether it is Lu Ruhui or Wei Mengxing, it is not difficult to design a few lamps.

Moreover, both of them know a lot of friends in the design circle, especially Lu Ruhui, who has a good personal relationship with many internationally renowned designers, and can help contact several full-time lighting designers.

Of course, Ningdong Technology may not be willing to hire such a big-name designer, but it doesn't matter, Lian Yingying can let her mother or Wei Mengxing design a few models, and then let Ningdong Technology customize the processing.

As soon as Chen Wei heard that Jinshengda was willing to cooperate with Ningdong Technology, he was also more determined to acquire the shares of Ningdong Technology.

As long as he becomes the major shareholder of Ningdong and has a certain right to speak, it will definitely make Jinshengda more convenient.

Considering Qin Fei's instructions, Chen Wei did not tell Lian Yingying about this idea for the time being.

When you win Ningdong's equity, it's not too late to tell Lian Yingying.

However, Lian Yingying told him that if he was sure to cooperate with Ningdong, then Jinshengda would also participate in Ningdong Technology, or buy some Ningdong shares now.

Chen Wei looked strange, thought about it, and said to Lian Yingying, now is not a good time to buy Ningdong shares, wait for a while, and be careful, don't leak the news that Jin Shengda wants to buy Ningdong shares, otherwise once someone knows about it, people will take the opportunity to pull up the stock price, and if Jin Shengda wants to buy it again, the cost will be great.

Even Yingying knew some about stocks, nodded, and said that she knew the severity and would definitely not leak it to outsiders.

After eating, back in the office, Chen Wei called Kong Qinfang again.

told Kong Qinfang that he was also ready to acquire a batch of shares in Ningdong, and told Kong Qinfang what Qin Fei had said.

Kong Qinfang was not surprised that Chen Wei wanted to take a stake in Ningdong, and even from her point of view, she also hoped that Chen Wei would take a stake in Ningdong Technology.

Although Kong Qinfang promised him when he negotiated with Wu Hui before, Haihua would not seek a controlling stake in Ningdong Technology.

But that was just for the sake of Wu Hui's heart, so that Wu Hui could rest assured that he would transfer the shares in his hand to Haihua Group.

From the perspective of group interests, of course, it is better to get a controlling stake.

This can also prevent Wu Hui's hot-headed stubbornness and damage Haihua's interests.

It's just that Haihua has made a promise that he will not seek a controlling stake, and once he breaks his promise, it is nothing in law, but it is tantamount to tearing his face with Wu Hui.

This is clearly not a wise move.

Therefore, Haihua Group can only control the shareholding ratio below 20%, which is lower than Wu Hui, the major shareholder.

And Chen Wei has no scruples.

As long as Chen Wei's shareholding ratio exceeds 5 percent, or even directly reaches 14 percent, then the total shareholding ratio of Haihua and Chen Wei can reach the crucial 34 percent.

Thirty-four percent, known as the enterprise security control line.