In the whole "Love Apartment", it is not that there are no other sponsored products, but what impressed Liu Zixia was the 'RIO' cocktail.

1.5 million, tenfold, isn't that 15 million?

Hearing these two figures, the faces of the other people in the room also showed obvious shock.

"Director Liu, are you so sure?" Li Mingming felt incredible.

This girl is still a college student, let alone 15 million, she has never even seen 1.5 million.

"Mingming, Director Liu is not confident in the product, but in our drama. Lou Yixiao patted Li Mingming's shoulder and said, "Isn't it, Director Liu?"

"Hahaha, Yixiao still understands me!" Liu Zixia laughed.

Han Yi's eyes lit up, and he obviously thought of something, and he said, "Director Liu, you mean that all the drinks in the bar are Rui Ao cocktails?"

Indeed, only in this way can we meet what Liu Zixia said just now, throughout the whole drama!

Think about it, just shoot the shot in the bar and get a bottle of REO cocktail with the logo in hand.

In this way, the exposure of Rui O cocktail in front of the public is also higher!

"No!" Liu Zixia shook his head, "Not only in the bar, as long as the wine is used, use Ruiao!"

"This kind of advertising placement method has never been used in our Chinese film and television dramas. As a director, Han Yi naturally knows this situation.

"Then let's use it like this this time!" Liu Zixia said with a smile: "Brother He, how about it? Do you want to discuss it with your friend." ”

"Well, I'll talk to them about it. Chen He saw Liu Zixia's resolute attitude, knowing that this matter could not be changed, so he simply stopped dwelling on it.

Moreover, as Liu Zixia said just now, advertising placement should be carried out in the TV series, in Chen He's opinion, the effect is not much better.

After all, looking at the world, since the birth of film and television dramas, there has never been a drama that has used this method of advertising, whether it can achieve good results, it is still two words.

1.5 million has increased tenfold, why is he so unbelievable?

"By the way, Brother He, if your friend agrees, you can call him by my phone, and I will talk to him myself. Liu Zixia added.

"Okay, I see. Chen He nodded and beckoned everyone: "Come, let's continue to eat!"

......

The next day, Xia Yue Studio's official Weibo posted: ""Love Apartment" is facing major commercial enterprises in China and conducting comprehensive investment!

The major film and television production companies in the entertainment industry, as well as those commercial companies, have all exploded.

What is that?

Now except for the opening and ending songs, there are advertisements inserted, and they are all silent...... Is there any other way? Deceitful, right?

Wind Valley Wine Group, Planning Department Manager's Office.

"Liang Wu, have you negotiated the advertising contract with Xia Yue Studio?" Zhou Ran, the manager of the planning department, sat on a sofa with a tablet in his hand.

Standing opposite Zhou Ran was a young man in his thirties, he shook his head with a wry smile, and said, "Mr. Zhou, I didn't talk about it, Xia Yue's studio refused to me." ”

"Didn't you call to ask why?" Zhou Ran asked without raising his head.

"Asked. Liang Wu replied honestly: "The reply given to me by Xia Yue Studio is that their boss has spoken, and none of the commercial companies that contacted them yesterday have come to fruition. ”

"Huh?" Zhou Ran put down the tablet and said, "How much do you quote them?"

"300,000!" Liang Wu replied: "Mr. Zhou, didn't you say that you can do it within 400,000 yuan?" I thought about saying a low price first, and if the other party did not agree, then slowly increase the price, who knew that they would directly refuse. ”

"This is kind of interesting!" Zhou Ran touched his chin and said, "I'll make a call." ”

Zimingtang Co., Ltd., Product Publicity Department.

Ou Meng has been very irritable recently, and the promotion of the company's new products has fallen into a bottleneck.

In the past, the advertising on major well-known TV stations was topped by the company's other products.

Although she has 1 million advertising expenses in her hands, this is all the publicity expenses of a single series of products in a cycle.

In other words, in the promotion cycle of a series of products, whether it is one year or two years, she only has this 1 million, and there is no other advertising investment.

"Mr. Ou, have you seen the Weibo posted by Xia Yue's studio?" At this time, Ou Meng's office was pushed open from the outside, and an urban beauty broke in with an anxious face.

"Cortana, why are you still so frizzy?" Ou Meng said helplessly: "If Mr. Lu sees it, he will have to criticize you again." ”

"Isn't he here!" Xiao Na stuck out her tongue, "Mr. Ou, didn't you talk to Xia Yue Studio about advertising placement, how about it?"

Ou Meng shook his head and said, "No, that Manager Su directly rejected me." ”

"Huh?" Cortana said with some disappointment, "Do you want to try again?" and they also publicly ...... on Weibo.

"I'll call again later. Ou Meng rubbed her face, very irritable.

Piaoshun Group, Hailan House...... Every commercial company that has expressed its intention to place ads to Xia Yue Studio has begun to scratch its head.

Some commercial companies don't care, without you "Love Apartment", you can use other TV series, some commercial companies are waiting to see Xia Yue Studio's jokes, and some commercial companies are waiting to see ......

......

No matter what the major commercial companies think, Xia Yue Studio's Weibo has been sent out.

In the following week, many commercial companies came to contact Xia Yue Studio, but after a few words, they retreated gorgeously.

There is no way, they were all scared away by Liu Zixia's lion mouth, 1 million, 1.2 million at every turn, don't be too exaggerated!

In this way, half a month later, a local tyrant commercial company finally appeared.

The first is Chen He's friend, that is, Shanghu Bardes Wine Co., Ltd., whose main product is Ruiao cocktail, with an advertising cost of 1.5 million, and provides cocktails for the whole play.

The second is Zimingtang Co., Ltd., whose main product is the Snow Moist White series, including cleanser, moisturizing cream and mask, with an advertising cost of 1 million.

The third is the excellent company, the main product is the men's and women's fashion fashion clothes of the excellent clothing warehouse, with an advertising cost of 1.8 million, in addition to providing all the costumes of the actors during the filming of the TV series, a costume designer of the company was also sent to be responsible for the clothing matching of the actors during the filming.

After the final approval, Liu Zixia only signed the advertising placement of these three companies.

It's just that the announcement cost of these three companies alone exceeds 4 million, which is half of the filming cost of "Love Apartment"!

Judging from this point alone, Liu Zixia is simply a gold-sucking maniac, and he really let him negotiate a few advertisements.

In the past 20 days, the filming progress of "Love Apartment" has not fallen at all, and has even accelerated by a few points.

Needless to say, Chen He and Li Mengyi's acting skills are not to mention, after all, they have acted in TV series for so many years, and their line skills, expressions, and actions are in place.

The rest of the actors, Wang Chuanjun, Sun Chuanzhou, and Lou Yixiao, have been in the entertainment industry for several years, although they play some supporting roles, they are more experienced, and their grasp of the role is getting higher and higher.

Finally, there are actors such as Liu Zixia and Li Mingming who graduated from professional colleges and universities, but have not participated in many film and television dramas.

In addition to Liu Zixia's superb acting skills, the other actors are still in the learning period, and Liu Zixia scolded the most on the set.

Fortunately, they have a strong ability to absorb and comprehend a lot of things, and they can understand many things once or twice.

In Han Yi's words, these young people were born to eat this bowl of rice.

And with the filming process of "Love Apartment", regardless of whether it is Chen and them, veteran actors in the entertainment industry, or Li Mingming, newcomers in the entertainment industry, they are entering the role in the play faster and faster.

Compared to when I first started shooting, I often had to shoot a shot many times before I could pass it, but now, many shots can be passed in one pass.

It is undeniable that this is the result of everyone's joint efforts, so the filming of the TV series was fast, and a third of the filming has been made.

......

Time has passed, and it has been two and a half months since Liu Zixia came to Shanghai in a blink of an eye, during which he devoted himself to the filming of "Love Apartment".

Under the leadership of Liu Zixia and the co-ordination of Han Yi's assistance, the entire crew of "Love Apartment" is like a high-speed machine, and the shots are successfully filmed and sorted out.

Just like when I started shooting, every day was a lot of fun.

This is not only because the actors' acting skills are in place, but the key is that the script written by Liu Zixia is very funny, often the first sentence is normal, but the last sentence can make people laugh.

It's like those funny dialogue shots:

In the bar, Guan Gu Magic, Lu Zhanbo, Lin Wanyu, Chen Meijia and Lu Ziqiao sat in the bar and chatted.

Guan Gu sat on the sofa and complained: "I used to think that you Chinese people were very modest, but now I find that this is not the case." ”

The four of them expressed puzzled faces, and Lu Ziqiao opened his mouth and asked, "Why?"

Guan Gu said magically: "Every day on the road, I see you writing everywhere, Huaxia is very good, Chinese people are very good, Chinese agriculture is very good, Huaxia industry and commerce is very good, Dongguang development is very good, I know that you are very good in many aspects now! But you don't need to write it everywhere......

In the kitchen of the apartment, Hu Yifei and Guan Gu were magically preparing a hearty dinner.

"If you slash me, forget it. Hu Yifei carried a kitchen knife in his hand, "Good people do it to the end, send Buddha to the west." ”

Guan Gu looked confused and said, "You want to send him to the West Heaven to learn scriptures?"

Hu Yifei was helpless: "It's not about learning from experience!"

Guan Gu showed a frightened expression: "You want me to send him to the Western Heaven......"

These nonsensical lines, combined with the exaggerated expressions and movements of these actors, made everyone on the scene laugh wildly with their stomachs and laughed until they burst into tears!

All members of the crew have a hunch that the hilarious lines in the media of this TV series will become classic words on the Internet, and they will definitely be ridiculed and used in various ways and tricks after many years!