Chapter 199: Negotiating with Motorola

Motorola, formerly known as Calvin Manufacturing Company, was founded in 1928. In 1947, it was renamed Motorola and began to be used as a trademark in the 1930s.

Motorola is headquartered in Schaumburg, Illinois, USA, on the outskirts of Chicago. It is one of the world's top 100 Fortune companies and a global leader in chip manufacturing and electronic communications.

In 1928, Joseph Calvin and Paul Calvin founded the Calvin Manufacturing Company in the United States.

In 1930, Motorola produced its first radio device, and the English word for Motorola means sound on the move.

In 1941, Motorola Communications & Electronics was founded as a sales company under the leadership of Daniel Noble.

In 1946, Motorola began to get involved in the mobile phone industry, and in January it realized in-car calls for the first time.

In 1955, Motorola's formatted "M" logo was first introduced. In the same year, the Ministry of Semiconductor Development produced germanium transistors for automotive radios, and at the same time, a number of factories for the mass production of RF transistors and silicon rectifiers were built. A new type of wireless communication product was developed that could relay radio information to a designated person, a small wireless receiver called a pager. Many hospitals became the original users of Motorola pagers. This pager replaces the original PA system. Motorola was the first to apply transistors to commercial car radios, making them smaller, more durable, and less power-hungry than previous models. Motorola became a commercial manufacturer and supplier of semiconductor devices to various manufacturers. The Semiconductor Products Headquarters was formally established.

In 1956, Motorola introduced its first pager, which Motorola called "the new standard in personal communication."

In 1960, the technology for the low-cost production of silicon rectifiers was developed. This rectifier can be used in automotive alternators and is an economical alternative to less durable DC generators. Motorola Automotive Products Division, which is known as a supplier of under-the-hood electronics, was also established.

In 1964, Mariner IV used a similar device to send images of Mars back to Earth. Motorola also supplies similar equipment to the Gemini manned spacecraft.

In 1970, Motorola introduced its first MC6800 microprocessor.

In 1973, Motorola launched the DynaTAC and the development of modern mobile phones began.

In 1974, Motorola withdrew from the television industry.

In 1980, electronic components for the automotive industry became the first major market for Motorola's microprocessors. Motorola supplies a large number of electronic engine control modules to companies such as Ford, General Motors, and Chrysler to improve fuel efficiency and reduce exhaust emissions.

For this communication giant, Bao Zixuan is not fully sure to convince the other party, after all, Motorola is not bad for money. The company that can carry the human voice from the moon back to Earth is now so powerful that people will ignore you if they don't even pay attention to it by the year 2000 or so, and this may be an opportunity before mobile phones are commercially available.

Now Heiyun cooperates with Motorola instead of automobile companies, and Jeep and Dodge use Motorola's on-board electronic equipment.

The team of Negotiators from Black Cloud was warmly welcomed when they came to Motorola, after all, Black Cloud is also a big company now. The annual sales are more than Motorola, and there is still a basic politeness problem.

First took a tour of the Motorola Museum, which has become the norm for these big companies. When each partner comes, they go to the museum to let them know how good we used to be.

However, when he saw the photos of Armstrong's moon landing, Bao Zixuan was a little dazed. At that time, Armstrong's "one small step for me, one big step for human astronautics" was transmitted back to the ground through Motorola equipment, which can be said to be the highlight moment in Motorola's history and a classic that is difficult to surpass.

Robert Calvin said with a smile: "Welcome Mr. Bao and all Black Cloud employees to Motorola, you are welcome to visit here, all places in our company are open to Black Cloud employees today." ”

Bao Zixuan: "Thank you Mr. Calvin for your hospitality, Motorola is a great company. Black Cloud still has a lot to learn from you, and this is a vivid learning lesson for us. ”

Robert Calvin: "Mr. Bao has won the prize, and we still have a lot to do. It only took 2 years for Heiyun to develop into its current scale, which many people dare not imagine, but they didn't expect it to be done by Mr. Bao. This is a remarkable achievement and something to learn from Motorola. ”

Bao Zixuan: "You are too polite, you must have known that Heiyun wants to get the technology and patent authorization of mobile phones. I know that many of Blackcloud's products Motorola are interested in entering, so cooperation is the best way to solve the problem. ”

Robert Calvin: "The future prospects of the mobile phone market must be very broad, and Motorola cannot dominate the market alone, so it will not be able to eat, and it may also be investigated by anti-monopoly." It's not impossible for the black cloud to want to enter, the key is to exchange something for it. ”

After Larry Brown saw Bao Zixuan's eyes, he knew that he was going to go out, so he said: "Mr. Calvin, according to Motorola's financial statements, your company has invested about $45 million to $50 million in research and development funds in the entire mobile phone project, and Heiyun Group can use this money to get technology and patent authorization." ”

Motorola is a listed company, and its annual financial report is announced to the public. These materials are simply defenseless in front of the gold medal lawyer, which is also the shortcoming of listed companies. Anything is too transparent, and some secret projects are not easy to do.

Robert Calvin didn't say anything after Larry Brown spoke, and Martin Cooper next to him would answer the question. The problem of identity exists in all walks of life, and the dialogue between the boss and the employee at this time is a bit out of identity.

Martin Cooper: "You only see the economic cost to us, not the time cost of joining the engineering team day and night. Therefore, Motorola will not recognize the valuation of Black Cloud for mobile phone research and development, and many hidden costs have not been added to it. ”

Larry Brown: "So Mr. Cooper, what is your valuation as the inventor of the mobile phone?" ”

Martin Cooper and Robert Calvin have long valued mobile phones, as well as Blackcloud's existing patents. They had already listed the products they wanted and made notes. Motorola is also not a very money-short business, and they also want to get the patent authorization of Black Cloud.

Martin Cooper: "We don't need cash, Motorola doesn't make money. We hope that Heiyun can take out laptops, digital cameras, and flash memory card patents in exchange. ”

Hearing this, Bao Zixuan felt that Motorola was really a little insatiable, if it was after the exchange, the media might not know how to write about the Black Cloud Group and how to arrange Bao Zixuan!

Larry Brown: "This condition is unacceptable. However, you can choose one of them in exchange. After all, some products are not Motorola's strong point, and Motorola does not seem to have technical reserves in terms of optical lenses. We came up with another deal that might be of interest to Motorola!"

After saying that, he handed over the prepared information to the Motorola negotiator, and after seeing the information, Martin Cooper didn't feel anything, but he just felt that Heiyun was going to purchase some products from Motorola, but Robert Calvin's happy expression suddenly revealed when he saw it.

The number of products purchased by Heiyun Group every year is too amazing, and if the contract is signed according to this purchase quantity, then the company's stock price will definitely fly to the sky. In fact, this is also the result that Bao Zixuan wants, and the rise in Motorola's stock price is also a great benefit to him, and the Blackstone Fund holds a lot of Motorola shares.