Tong Mei's comparison is still a bit one-sided.

Zixian Shenglan is just a natural landscape, but Yunmen Grottoes is a historical and cultural landscape, and it is also a key cultural relics protection unit listed in the world cultural heritage, which has great cultural value and influence, which is incomparable to Zixian Shenglan.

In terms of the spectacular and majestic scenery, Zixian Shenglan is indeed better than the Yunmen Grottoes, but it does not mean that the value of the Zixian Shenglan exceeds the Yunmen Grottoes.

The annual number of visitors to the Yunmen Grottoes exceeds 10 million, and it is unlikely that this number of tourists will be reached on this side of Zixian Mountain.

However, after the Zixian Mountain is well developed and the popularity is raised, it is easy for the number of tourists to surpass Jiulong Mountain.

Several other five-A mountain scenic spots in China, the number of tourists received annually is basically more than five million, even if Zixian Mountain is inferior, it is not difficult to reach two or three million.

The fame has come up, the number of tourists has increased, and the ticket price will naturally rise, according to the calculation of one hundred and one people, there is also a ticket income of two or three hundred million a year.

Coupled with some other additional output value, Kong Qinfang said that Zixian Shenglan is worth more than five billion, which is not an exaggeration at all.

With such a big value, coupled with Jiulong Mountain, the bidding price went straight to three billion, which is normal.

"Since the value of this Purple Immortal Mountain is so high, we can all see it, it is impossible for the leaders of the Luoshui City Government not to see it, right? Then why do you still have to take out the bidding? Isn't it good to take over the development by yourself?" Li Qi asked puzzled.

In fact, Chen Wei himself is a little puzzled by this question.

Tong Mei explained to everyone: "This is actually not difficult to understand, we have all seen it along the way, except for the purple fairy Shenglan on the top of the mountain, there are really not many outstanding places in other places." Although the mountain peach forest is very beautiful, the blooming period of the peach blossoms is only half a month, after the peach blossom blooming period, this is really a barren mountain and wild mountains, if you want to develop it thoroughly, you have to invest a lot of money, at least billions. For a third-tier city like Luoshui, this is obviously not a small number. And the most important point is that Luoshui City is a famous tourist city in China, and there are more than 30 scenic spots above the fourth A level alone! Six of them are listed as world cultural heritage. Under such circumstances, where is it necessary for Luoshui City to invest so much money in the development of a natural scenic spot? It is better to let it go and hand it over to private enterprises to develop it cost-effective, which will save trouble, increase some tax revenue, and also promote the surrounding industries. ”

After listening to Tong Mei's explanation, everyone suddenly realized.

To put it bluntly, there is no shortage of attractions in Luoshui City, so naturally there is no need to invest a lot of money in the development of an attraction.

Even if the attraction is quite good.

If this is replaced by a city with poor tourism resources, with such a scenic spot resource as Zixian Shenglan, it must not be developed and then promoted as a landmark scenic spot.

It's a pity that Chen Jianlin went the wrong way. Kong Qinfang suddenly sighed.

Before Chen Wei could react, Feng Lin nodded on the side and said: "Indeed, to put it nicely, he is too confident, thinking that he can develop Zixian Mountain with his own strength." To put it mildly, he is too small and has no strategic vision. If he had brought in investors from the beginning, instead of borrowing money for development himself, he would not have left such a mess. ”

Kong Qinfang said: "In the final analysis, Chen Jianlin does not know how to operate capital. In fact, it seems that whether it is Jiulong Mountain Scenic Area or Zixian Mountain Scenic Area, there is no problem with business decision-making, the canyon of Jiulong Mountain and Zixian Shenglan of Zixian Mountain are unique high-quality tourism resources in the country, and the development and design of scenic spots, brand promotion, these are no problem, and the number of tourists is also increasing year by year, and the problem is precisely in the capital operation. Chen Jianlin borrowed a large amount of private loans, but the financing cost was too high, and the collection speed of the scenic spot was very slow, so that the annual ticket revenue was not enough to repay the loan interest. When Chen Jianlin was still alive, he was still able to rely on his own connections, scraping together and barely maintaining, as long as he survived the past few years, and when the Zixian Mountain Scenic Area also matured and his income increased exponentially, the situation would naturally improve. It's a pity that Chen Jianlin didn't wait for that moment, and his death directly crushed the two scenic spots. Jiulong Mountain has also become the first bankrupt five-A-level scenic spot in China. ”

Chen Wei also reacted at this time and said: "In fact, no matter which industry or company, capital operation is the most important link. Dingyu Technology went bankrupt directly, and the bosses went to sell fruits, and Ningdong Technology was not much better, at least, the controlling stake of the boss Wu Hui was definitely gone. ”

Chen Wei also felt a little emotional. In fact, there is no problem with the quality of the products of Dingyu Technology and Ningdong Technology itself, but the last two companies have problems, and the root cause lies in capital operation.

Good capital operation can make a company with less outstanding products become a giant enterprise, and then improve its product quality through industrial upgrading, so as to achieve a virtuous circle.

However, the poor operation of capital can directly put an enterprise with excellent products into a situation from which it will never recover.

This is also the fundamental reason why more and more enterprises have begun to pay attention to capital operation.

Even many companies are a little reluctant to focus on capital operation, but not their own products.

This is especially evident in many emerging Internet companies.

Chen Weizheng sighed, and Feng Lin patted him on the shoulder with a strange expression, and said: "Let's just sigh here, you capital predator, don't cry here and fake mercy." Ningdong's boss Wu Hui's controlling stake, doesn't it have to fall into your hands in the end?"

"That is, there is also the ownership of this Nine Dragon Mountain Purple Immortal Mountain, and in the end, I am afraid that it will also fall into the hands of you, a capital predator. You have a vested interest, don't feel it here. I see, we all have to be careful, don't end up being swallowed by your big crocodile. Li Qi also teased.

In fact, he just said this on his lips, but in his heart, he was not worried about Chen Wei.

has been with Chen Wei for so long, and he knows Chen Wei's personality very well.

They have the potential to become capital predators, but they are not as cold-blooded and ruthless as those capital predators.

Even if Chen Wei participates in their companies and enterprises in the future, he will not swallow all the bones they swallow.

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