Sure enough, Liu Zixia's words worked very well.

In just 20 minutes, those companies that just went to CCTV, what Mercedes-Benz, Audi, and Midea...... and other representatives of the group, they rushed to Xia Yue Studio one after another.

As representatives of Xia Yue Studio, Liu Zixia and Tang Yifan received them.

After the greetings, the advertising investment promotion went straight to the point.

After a fierce competition, the internal advertising placement of "Where Are You Going, Dad", that is, the physical display of the product, as well as the opening and closing advertising spaces, were finally sold.

In addition to some food and electrical appliances needed for TV shows, Liu Zixia also used some means of transportation, and finally Audi Motors, Gree Electric Appliances, Zhongwei Technology and Jiangzhong Food Industry obtained advertising rights.

Then, these four advertisers contributed a total of 600 million advertising revenue to "Where Are You Going, Dad", and its naming rights were exclusively sold to Audi cars, with naming rights of 400 million!

The total income, that is, 10 billion!

This does not include the advertising gap between the broadcasts of "Where Are You Going, Dad", and the advertising space income in a set of CCTV.

In other words, the overall revenue of "Where Are You Going, Dad" this time is at least 2 billion, even if it is scored by Xia Yue Studio, Wenxing Entertainment Group and CCTV, each can still score more than 600 million.

How much did the show cost to produce?

In the overall filming of this variety show, the filming funds were provided by CCTV 1, Wenxing Entertainment Group was responsible for the personnel of the program team, and Xia Yue Studio provided planning plans, technical and shooting tool support.

In addition to this, add the cost of inviting celebrity guests...... This is full of calculations, and if you can add up to 100 million, it is the sky.

With 100 million to fight for 20 times the income, how to see how this deal is worth!

Fortunately, in line with the principle of confidentiality, these companies did not allow the producers to publish the news.

Therefore, Liu Zixia and Harwin did a business that made a lot of money, and all the advertising expenses they earned secretly went into their pockets.

......

For seven consecutive days of the National Day, Liu Zixia completed it in intense work.

Since October 3rd, on the prime-time ratings list announced by CSM, CCTV's "Where Are You Going, Dad" has always occupied the top position, followed by Shanghai TV's "Fire Blue Blade", and then Orange Fruit TV's "War Thor".

"War Thor" is also unlucky enough, it has been pressed by "Fire Blue Blade" since its release, and after the release of "Where Are You Going, Dad", it was pressed by the two of them.

From the second in 10,000 years to the third in 10,000 years, how aggrieved do you think Orange Media is?

But no matter how aggrieved it is, it's useless, the film and television dramas and variety shows produced by Xia Yue Studio are so powerful!

If you want to say that it is even more unlucky than "War Thor", it is not nothing.

That is, "I Am Special Forces" and "Soldier Assault", which were very popular at the beginning, but immediately plummeted in popularity after the broadcast.

Because CCTV took "I Am Special Forces" offline early, it can be regarded as a timely stop loss.

But Jinghua TV is different, the ratings of "Soldier Assault" are declining, and it has even fallen out of the top ten of CSM primetime ratings.

Durant, as the director of Jinghua TV, called Lin Xuefeng a lot and often scolded him.

Lin Xuefeng didn't dare to fight back, who told him to do something wrong!

Of course, scolding is scolding, and he doesn't suffer anyway.

Not to mention the guaranteed price paid by the two TV stations, Lin Xuefeng has earned back the cost of filming the two TV series, and the online copyright purchase fee paid by Yan Jinbiao has made him a lot of money.

On October 8th, the day after the 7-day long holiday of the National Day, CCTV announced a message:

"The broadcast time of "Where Are You Going, Dad" has been changed from 8 p.m. every night to 8 p.m. every Sunday. Since October 8th, CCTV has officially launched "Fire Blue Blade" at 8 o'clock every night, and two episodes will be broadcast in a row!"

When I saw this news, netizens broke out all of a sudden, and their attitudes were completely different from before:

"Damn, what's going on? "Where Are You Going, Dad", I just got addicted to watching it and changed the time?"

"What are you CCTV doing here, how can you toss our audience so much?"

"No, "Fire Blue Blade" is broadcast on Shanghai TV and online, don't join in the fun. ”

"How good is "Where Are You Going, Dad", why do you always change the show, not afraid of losing the audience?"

"Don't want "Fire Blue Blade", return our "Where Are You Going, Dad" ......"

Since the first day of "Where Are You Going, Dad" was launched on CCTV, audiences and netizens across the country have had a large number of fans after watching this variety show with a try-and-see attitude.

At the beginning, most of these people were grandfathers, grandmothers, and parents born in the 70s and 80s.

They have a different kind of affection for children, and they will be happy to see so many cute children on the TV screen, and they will wait for 8 p.m. to watch the show every day.

Under the influence of these people, those young people born in the 90s and who are new parents have also joined this big family.

Because they saw their own shadow from this show.

When you usually take care of your children, aren't your children just like the children in the show?

Whether it is cute, lively, naughty, or cheating, they are all their own children, beating and scolding education will not work, and how to educate has become a problem that plagues them.

They found that these celebrity art fathers have their own methods for educating their children, and they can learn from them and refer to them.

And after practice, these discoveries of parents really work!

So, under the recommendation of these post-90s parents, more people began to watch this show.

Up to today, whether they are married, unmarried, or childless, they have all joined the big family of "Where Are You Going, Dad", and its supporters have also increased exponentially.

Now, CCTV wants to change the daily broadcast of programs to once a week, and the supporters of these programs are certainly not happy.

......

CCTV Building, the floor of CCTV 1, the office of the deputy director.

Tan Xuan, the deputy director of CCTV and the person in charge of "Where Are You Going, Dad", looked at the Qingmei computer in front of him, and his brows were about to twist into the word 'Sichuan'.

"Mr. Tan, what should you do about this matter? Do you want to reflect it with Hatai?"

Sitting opposite Tan Xuan was a middle-aged man wearing a suit and looking very ordinary, looking at the badge he hung around his neck: Director of the Propaganda Department, Wang Ping.

As the director of the propaganda department, after the propaganda department announced the news, he received a report from the people below.

Viewers and netizens have a lot of opinions about the broadcast time of the show "Where Are You Going, Dad".

Wang Ping is not the person in charge of "Where Are You Going, Dad", so he can only report this matter to Deputy Director Tan.

Jingle bells!

"This ......" Tan Xuan was just about to speak, when the phone on the table rang.

"Hey, I'm Tan Xuan. Because this phone was an internal phone, Tan Xuan answered it directly.

"Mr. Tan, I'm Harwin. A very capable female voice came from the other end of the phone, "You can come to my office right now." ”

"Yes!" Tan Xuan hung up the phone very simply, and said to Wang Ping: "Let's go, go up with me, Hatai will look for me, I guess it should be about this." ”

Wang Ping didn't speak, just followed Tan Xuan and rode the TV all the way to the top floor.

When I arrived in Harwin's office, there was already someone waiting inside, and he was also an acquaintance, the chief director of "Where Are You Going, Dad", and also the acting village head of Shuiling Village, Han Yi.

"Hatai, Director Han!"

The few people said hello to each other and sat down.

"Director Wang, you're here too. Seeing Wang Ping, Harvin nodded and said, "Mr. Tan, you should know why I called you up, right?"

"Is it because the audience and netizens are dissatisfied with the revision of the broadcast time of "Where Are You Going, Dad"?" Tan Xuanqian said.

"Hmm. Harwin said, "Tell me what you think." ”

"I think this time still needs to be revised. ”

Tan Xuan quickly said: "Although our CCTV set is a variety channel, it has always been a TV series broadcast during the prime time from Monday to Friday, and the reason why variety shows were broadcast before was that there was no way, but now that we can broadcast "Fire Blue Blade", there is no need to broadcast variety shows anymore." ”

Since the establishment of CCTV, except for the two days on weekends and the evening party at specific times, there has never been a variety show broadcast from Monday to Friday.

"What's more, the special episode of "Where Are You Going, Dad" in Shuiling Village has been completed, and according to the program plan, the next step is to go to other places, if you want to broadcast it every day, it will be too late in time first, which is very unrealistic. ”

Tan Xuan, as the person in charge of "Where Are You Going, Dad", has read the planning book, and of course he knows what kind of shooting will be carried out next.

"Yes. Han Yi took over the conversation and said: "Next, I will go to Shanghai for filming, and as the first foreign special, the filming time may be a bit long, and it will be postponed this week." ”

"Still postponing?"

Wang Ping smiled bitterly and said: "Director Han, you don't know, this time will be about to scold us to death, if you postpone it any longer, I'm afraid those angry netizens will come to block our CCTV door." ”

"That can't be helped. Han Yi shook his head and said: "Yueyue and Hanhan have to go to school, as students, their duty when they go to school, there is no reason to give up their studies in order to shoot a show, right?"

This is Liu Zixia's original words, if the little guy's studies can't catch up because of the filming of this show, then Liu Zixia would rather stop broadcasting this show.

The child is too young, and if he focuses on work so early, it will go against Liu Zixia's original intention.

"Director Han is right. ”

Tan Xuan, as the father of two children, nodded, he understood what Han Yi said, and he continued: "Children should focus on their studies, if they focus on shooting, they will put the cart before the horse." ”