Chapter 11: Father and Son
"Yo-yo is selling fire now, which naturally attracts people's jealousy. I know that there are many people on the Internet who are constantly throwing dirty water on the yoyos, saying that the yo-yos are too dangerous, and that the string strangulation will cause the child's hand bone dysplasia and so on......"
Meng Lang raised a finger and set the tone: "Regarding these! The prosecution that should be prosecuted can be ignored directly if it does not constitute rumors, and there is no need to waste time fighting with them." ”
"The formation of this marketing department is mainly to open up the market, since it is to open up the market, it is necessary to recognize their own customer groups. ”
Who are the people who buy yo-yos?
Elementary and junior high school students!
Will this group of people pay attention to some messy forums and microblogs?
"If you want me to say, publicity on the Internet has a certain effect, but the actual effect is probably not as strong as distributing leaflets at the school gate. ”
Meng Lang's marketing plan for the marketing department is very simple, keep an eye on the target customer group, and don't waste resources to do useless work.
"For example, if you want yo-yos to sell well, you have to find a way to increase the attention of yo-yos! How to increase the attention?
"Then there's the part of promoting yo-yos, how to promote it? That's easy to do, I'll give you a document, and I'll go back and find a printing house to print more than 100,000 or 200,000 copies of him and put them out......."
Saying that, Meng Lang dropped a copy of "Thirty Tricks for Yo-Yo Entry" and Shi Shiran left the marketing department that had just been formed.
Just as he was about to ride a pedal electric car and leave the factory office area, Meng Lang was stopped by his father.
The father and son came to the general manager's office, one poured a glass of water and drank it, and looked at each other without saying a word across a desk, and the scene was as weird as Weng's son-in-law for the first time.
However, it was not Meng Lang who played the role of hairy foot son-in-law, but his father Meng Minghui.
"Dad, you can say whatever you want, what does it mean to keep rubbing your hands?" Meng Lang was speechless and opened his mouth to break the silent atmosphere.
Meng Minghui smiled awkwardly, and then couldn't wait to report the results to his son: "Yoyo is on fire!"
"Hmm......" Meng Lang nodded.
"Now the factory capacity is insufficient! Some peers have come to the door hoping to get our authorization......"
"What about the terms they offered?"
It is expected that someone will come to the door, and there will be people who will kill the head and no one will do the loss-making business.
This is an eternal truth at all times.
Yo-yo is selling so well, seeing that Pengda Toy Factory has taken off from a dying enterprise to making tens of millions of dollars a day, it is impossible to say that others are not tempted.
Meng Lang never thought about eating alone, and doing business is about win-win cooperation. It sounds wonderful to go someone else's way and leave someone else with no way out, but the end result is that your peers who have no way to go will get together and dig a hole in your path, and then bury you along the way......
Someone wants to authorize, that's a good thing!
Although the authorization does not earn as much as self-production and self-sale, one is standing to earn money and the other is lying down to make money, which is a big difference!
Being able to earn money while lying down and sharing some soup for others to drink is also a way of "win-win cooperation"!
Meng Minghui rubbed his hands together and said excitedly: "Needless to say, it must be excellent! If I hadn't been able to make the decision in this matter, I would have authorized it a long time ago......"
Grandpa's evaluation is really vicious!
"Dad, you're a business guy!"
Meng Lang complained: "The conditions given by people are good, shouldn't we strive to get better conditions based on reason?
"That'...... That's too aggressive, isn't it?"
Meng Minghui's excitement faded, and he said with a little hesitation: "Everyone makes toys, look up and don't look down, it's ...... so much."
Meng Lang rolled his eyes.
Daddy is really a "business" ghost!
People talk to him about business, and he talks about love with others. People talk to him about love, and he talks about business with others......
Hell if you can make money doing this.
"Business is business, love is love! One yard is one yard, and it can't be mixed up. ”
Meng Lang knew that his father's education level was not high, so he tried his best to use the roughest explanation to make him understand this truth.
"When people come to you for authorization, what are you running for? Running is making yo-yos to make money! Since it's a matter of making money for him, why do you think about him? Believe it or not, if you agree on the front foot, the people on the back foot will have to scold you behind your back?"
"Who is the little bunny talking to?"
Meng Minghui scolded, silently lit a cigarette for himself, and said while smoking: "This is indeed the reason, but the shopping mall pays attention to harmony and wealth, and your scenery today does not mean that tomorrow will be the same." What if one day you get into trouble and someone falls into the ground?"
"People are good at being bullied, and horses are good at being ridden!"
Meng Lang couldn't help it, and complained: "Dad, you have been taking over the factory for so many years, and you have always been kind to people, right?
"Don't talk about it far away, let's just say that the IP competition of Xitai Wolf, and our factory competes with our factory, there are several factories that have the exclusive licensee in Jiangchuan City, right? When raising the price one by one, have you considered the sentiment? It's not how to come!"
It is said that shopping malls are like battlefields, but in Meng Lang's view, the cruelty of shopping malls is far greater than the battlefield.
On the battlefield, you can still find comrades you can rely on, but in the mall, there is no one to trust.
Turning over and changing your face is a compulsory course for almost every businessman.
It's a pity that Meng Minghui doesn't understand this well-known truth.
In other words, Meng Minghui does not belong to the category of "businessmen" in essence, there are always some "simple" people who feel that shopping malls are not as cruel as imagined, and there are still many trustworthy good friends.
Meng Lang was too lazy to correct his father's thoughts, all he could do was to supervise at all times and take action when it was time to act.
For example, now, it's time for him to make a move.
"You asked them to come to Pengda Film and Television to talk to me about this matter, and I found you over Pengda Film and Television, I have to say that they are really good at playing the emotional card......"
The patent and copyright of Yoyo are in the hands of Pengda Film and Television, that is, Meng Lang, although they share the same brand of "Pengda", but Pengda Film and Television has nothing to do with Meng Minghui in essence.
This group of people did not talk about authorization, but they found Meng Minghui, and I have to say that the abacus is really loud.
It's a pity that they miscalculated the influence of Comrade Meng......
On the one-third of an acre of land in Pengda Toy Factory, Comrade Meng can be said to be the same. But here in Pengda Film and Television, Comrade Meng has no right to speak.
Even at home, Comrade Li Shufen, who is "still powerful", is suppressed, and Comrade Meng is a little transparent who has no right to speak.
Therefore, the final decision on this matter is in the hands of Meng Lang.
Whether it should be authorized or not, and how to talk about the distribution of authorized benefits, has nothing to do with Comrade Lao Meng.