Chapter 46 Welfare
Song Shan was indeed prepared for this matter, don't blame Song Shan for thinking a lot, more than ten years in Huan Hai is his most valuable life experience, if he didn't even have this bit of city government, he would have gone to sit on the cold bench a long time ago.
All things are foreseen, and those who are not prepared are wasted.
Fengnian is getting stronger and stronger, such a huge influence has been formed in a short period of time, and no one pays attention to how much advertising money he has spent and how much effort he has put into it, they will only think that he is out of luck.
The more people think that something is easy to obtain, the more likely it is to make people blush.
So the harvest year will be sniped.
He never doubted this.
He recruited Wei Anqing, made preparations in advance, for the company's image problem, he has always attached great importance to the company's previous historical problems, he can solve it, he kept it, he was ready to dig a pit for others, and now someone really fell into the pit.
He said to Wei Anqing: "Sister Anqing, this is a precious opportunity for us, not only to play a wave of advertising for the harvest year, completely occupy the market in Qinchuan, but also take advantage of this opportunity to do two things, the first is to start the second commodity of the harvest year, the listing of corn oil is urgent, and the second is to take advantage of this opportunity to push the chairman out directly!"
"What does Mr. Xiao Song mean by packaging the image of the chairman?"
Wei Anqing was also studying during this time, learning the knowledge of advertising and public relations, especially for the packaging of corporate image, she was even more sad.
She has to be worthy of this salary, her strength is diplomatic means, when negotiating with foreign countries, several vice presidents like to pull her, which has played her role, but in her position to seek her own government, for public relations and advertising is not very good, while learning and growing, in order to make her more stable in this position.
You must know that sooner or later, the public relations and advertising department will be separated, and when the company grows stronger, the department will be divided more carefully, maybe she can take another step, that is, side by side with Director Zhong, the veteran-level financial director of Jiangshan Grain and Oil.
"Is our chairman young?"
"Of course!"
Wei Anqing said: "The chairman's virtual age is only twenty-two years old, but he is not young, he is very young!"
"Such a young man, and self-made, founded Jiangshan Grain and Oil, created a Fengnian brand, and made such a big career, he deserves the title of the top ten outstanding young people in Yongshi?"
"Yongshi, if he is willing, the top ten outstanding young people in Qinchuan will not fail, but this is just a false name!" Wei Anqing frowned: "And it will make the image of the chairman too sharp!"
"The image of a company is actually linked to the image of the company's leaders!"
On the bookshelf of Song Shan's office, there are a lot of books on business management, which are not decorations, and he is also learning and improving for business, otherwise it is far from enough to rely on the experience of being an official in the previous life.
He studied very hard in this regard, he said in a deep voice: "In today's big era, what we want is to be sharp, what we want is not to develop steadily, but not to have half a step back, only forward, forward, and then forward, otherwise even if it stops for a while, the northwest market will be entered by big brands of edible oil!"
"Xiao Song always said this, I understand!"
Wei Anqing nodded: "Within three days of this matter, I will give an accurate plan!"
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After coming out of Song Shan's office, Wei Anqing immediately returned to the office of the public relations and advertising department.
The office is also on the second floor.
One hall for a collection office, one for a single room.
The single room is Wei Anqing's office, and the rest of the people are gathering in the hall to gather in the office, and now the environment of Jiangshan grain and oil is like this for the time being, which is already good.
"All the team leaders meet in my room!"
Wei Anqing came in with high heels and called the leaders of several groups into the private office.
The shelves of the public relations and advertising department have been set up, a total of five groups, about 20 people, all of whom have come in with Wei Anqing's signboards, and the five team leaders are all college students, which is a department with the highest level of education.
Now in the northwest, unlike the Central Plains and the southeast, and in these places in East China, there are still very few college students, just like the entire Fengsheng Village, which is now unable to provide a single college student, so it is backward.
"Three things!"
Wei Anqing is beautiful and majestic, she is definitely the iron lady of Jiangshan grain and oil, and her personality is tougher than that of Zhong Shuibai, the financial director: "First, the corn oil in the harvest year is about to be listed, and the advertisement needs to be followed, and the first group is responsible for this matter!"
"Good!"
Luo An nodded, he was the leader of the first group, graduated from college three years ago, and was personally recruited by Wei Anqing from the talent market.
"Second, the advertising adjustment of Xihai!"
Wei Anqing once again nodded: "The second group is responsible for this matter, and 200,000 advertising expenses have been added to it, which is enough in Xihai, but it is also necessary to save a little, especially pay attention to the collision with Tianfu rapeseed oil, and you can't lose an inch!"
"Good!"
The leader of the second group is Kou Mingcheng, he is in his thirties, he seems to be relatively calm, he is a college student in the early years, and he is also a person in the system, who was poached by Wei Anqing with a high salary, and he is quite capable in advertising.
"Third, and it's also the thing you have the most to do right now!"
Wei Anqing said: "At present, our harvest year has been negatively affected, the brand image is the responsibility of our public relations and advertising department, and this matter is also our responsibility, from now on, everyone who remains, ready to deal with a tough battle!"
"Yes!"
The remaining three team leaders nodded.
"Vino!"
"Manager!" Li Weinuo, the leader of the fourth group, is Wei Anqing's cousin and absolute confidant.
"Give you a day, sort out the chairman's experience, arrange someone to take pictures of the chairman, and contact Qinchuan Satellite TV to tell them that our chairman wants to be on a talk show!"
"The chairman will come on the field in person?" Li Weinuo's eyes lit up, and he nodded hurriedly: "I'll do it." ”
"Yue Zimin!"
"Manager!"
"How much have you collected the recent negative news about our bumper year!"
"It's basically all here!" Yue Zimin, the leader of the fifth group, handed some of the information in his hand to Wei Anqing.
"Go and contact the media in Qinchuan City, and then secretly send these materials out!"
Wei Anqing said.
"What?"
Yue Zimin was startled, and he didn't know that he thought that Wei Anqing was harming the harvest year.
"Do it!"
"Yes!"
"This will be the first battle of our public relations and advertising department, everyone, don't let Mr. Song down, and don't let Mr. Song down!" Wei Anqing is a very enterprising woman, she said coldly: "Anyone who goes wrong on this, don't blame me for turning my face and being ruthless!"
"Yes!"
Everyone nodded, and they could feel this resoluteness and coldness.
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The rumors outside became more and more intense, and even several leaders of Yongshi called to inquire about the situation.
But it didn't affect the operation of the harvest year in the slightest.
As the spiritual leader of the company, Mr. Song Shan is as stable as a rock, but it has made the senior management become stable.
The expansion situation of Fengnian is still ignored, and when negotiating with dealers, Fengnian's sales department also organized a sales team and began to contact all parties' restaurants, which will be a big market.
The second phase of the plant is also built very quickly, the second phase of the plant includes four factory buildings, as well as an office building, the whole area is more than 10,000 square meters, and the foundation has been preliminarily built.
When Song Shan cared about the front, he also did a good job in logistics.
"Now the harvest year, different from the previous oil mill, we are a company, for the workers, we have to ensure the welfare of the problem, in addition to ensure that our logistics will not drag down the company's operation, the next thing you have to do, the first in the plant to add four large trucks, transportation can be contracted out, but we have to ensure that we have the ability to transport, can not rely on others!"
"Yes!"
"Second, on the side of Fengnian and Jiangshan Grain and Oil, ensure that every department has at least one Santana!"
Song Shan and Fu Lin, the manager of the logistics department, are discussing logistics, employee welfare and so on: "As for Mr. Song's car, contact Audi, we can't lose the name of our grain and oil!"
The previous oil mill, two vans, one truck.
It's not enough anymore.
Buying a car is already inevitable, and now although the harvest year is expanding rapidly, the ability to return capital is also very strong, and the funds are not tight, so it is time to arrange this.
"Mr. Song, wouldn't this be too wasteful!"
Fu Lin took the notebook and notes down, and smiled slightly wryly.
A department should have at least one Santana, which is something that few companies can do.
"This is the most basic welfare, they go out on behalf of the harvest year, is the grain and oil, we can't let the harvest year that is now rising in the face of being ridiculed, nor can we make the grain and oil look like a leather bag company!"
Song Shan said: "Third, the department manager level of Fengnian Company, all of them are equipped with mobile phones for me, and the group boosts the level and above at least one pager, and the contact must be guaranteed!"
Fu Lin wrote them down one by one.
At this juncture, Song Shan seemed to care about the outside situation at all, but was here for the benefit of the employees, the more so, the more the month made the messy mood in his heart settle down.
In addition to the newly recruited employees, the old employees before have employee shares, because of such a negative impact, some people are even ready to sell the employee shares, the shares can not be sold to outsiders, but the internal employees can turn to hold.