June morning.

21-year-old Gao Yuanyuan rides a bicycle through the hustle and bustle of the Asian Games Village. Short hair, T-shirt, jeans, clean and fresh, like first love.

Her presence in the company is very weak, mainly shooting commercials, and she has acted in several street scenes. I make a lot of money, but mentally, everyone wants to be popular!

She parked the car downstairs in Huibin Building, took the elevator to the seventh floor, walked through the familiar "artist department", and suddenly found that there was another door number:

"New Media Center. ”

What is this for?

Gao Yuanyuan was puzzled, and when she arrived at the conference room at the end, she was startled when she entered the door.

thought that he was looking for a small meeting, but Jiang Qinqin, Zhou Xun, Cao Ying, Huang Haibing, Wang Yan, Xiao Taohong, Pan Yueming, Huang Yi, Li Xiaoran, Xu Zheng, Hu Jing, Chen Kun, Yuan Quan, Liu Ye, Huang Bo, Zhang Jin, Liu Yijun, and Chen Hao were all there.

“......”

She immediately bowed and took her seat.

Everyone looked at her, is there such a person in the company? It's beautiful, the feeling of a schoolgirl.

After a while, there was a sound of footsteps outside the door, and Xu Fei and Lin Leyi came in. I was nervous now, and Mr. Xu personally presided over it!

"Today's meeting is very important, so call you all here, and you have to hear it with your own ears. Sohu will soon launch a new feature called blog. ”

Xu Fei wrote a word on the blackboard and two more in English: "This thing was born in about 98, and it is very popular in the West now, and I decided to introduce it to China." ”

Father!

Zhou Xun raised his hand: "Do you admit that Sohu is yours?"

"Sohu belongs to all shareholders and shareholders, and I only account for a tiny part. ”

"Wow!"

Shh

"Blog, refers to the Internet diary, and Blogger refers to the person who writes the Internet diary. The translation of the blog is a combination of the two. You can move a paper diary to the Internet, and you can also send pictures, you understand?"

Mr. Xu knocked on the blackboard and continued: "To start the brand, you must do publicity. The best publicity for a blog is you, and I post a hard task for everyone present to write at least one blog every month in the future. ”

Father!

Zhou Xun raised his hand again: "I can't go online!"

"I won't go to school!"

Brother!

Cao Ying also raised her hand: "Why are there a few of us? Uncle Ge and Sister Gong Li are the most famous." ”

"They're too old. ”

"Hahaha!"

"Don't laugh, I'm going to tell you about the importance of blogging. ”

Mr. Xu actually brought a water cup and sat in front of him, with the posture of going to class.

"In the past, the channels through which the people learned about the information, such as newspapers, television, and radio, were not very timely, limited, filtering, and directive, and we were the ones who passively accepted it.

Later, with the Internet, if the previous source of information was a pool, the Internet turned the pool into a sea. It is a collection of information, fast, wide-ranging, and relatively free.

And the blog goes one step further, taking the film and television industry as an example, such as Xiaoying.

You used to do publicity, how did you publicize it?"

"Well, being on TV, being interviewed in newspapers and magazines, meeting with the audience in a small area. Cao Ying said.

"Not bad. According to the latest statistics in June, the number of Chinese netizens has reached 16.9 million, so do you know how many visits to Sohu are?

79 million daily views!

Registered users, 10 million!"

Wow!

The bottom is staring wide-eyed, and the data is the most direct and shocking.

"Now that I have a blog, for example, Xiaoying, you send one, '"No Thieves in the World" is about to meet you in the New Year, please support ......

Sohu pushed your blog on the homepage, how many people do you think will see it?

And netizens can also give you comments, you can reply, and you can post any news you have at any time...... Do you understand the importance?"

"It also costs a lot of money. Xu Zheng came to say.

"Yes, that's why I say that blogs are a product of the generations. You can directly meet the audience face-to-face online, and in addition to promoting your work, you can also promote yourself.

That's what you're going to talk about, what you can all post. ”

Teacher Xu got up and brushed a few strokes, and said, "There are two categories, work and life.

It's very simple, just write in a diary, what you did today, what you have learned, what fun things you have, etc., you can post it on it.

Try to write it yourself, if you really don't have time or don't know how to go online, you can ask your agent or assistant to help.

Note two things:

The first is to fit your own situation. For example, if you love to read, write something to read, and if you don't like to read, write about eating, drinking, and having fun, don't run out of goods in your stomach, and you have to pretend to be a cultural person, and make some traditional typos embarrassing.

The second is the point of view. You can post anything else, but if you want to comment on something or vent your emotions, you must first send it to the new media center for review!"

Xu Fei's tone was very serious, and said: "In the past, you hid behind the media, but in the future, you will face the audience directly, and you will definitely expose some character shortcomings and even negative effects."

Fans may tolerate you, but I won't.

Don't take ignorance as cuteness, don't take uneducated as uprightness, and don't take the lack of professionalism as the truth of life.

The bowl of rice you eat and the money you earn are positive! Professional!

Deserved. ”

“......”

Everyone was frightened and didn't dare to say anything for a while.

Xu Fei's tone softened and said: "Blog is a key project in the next few years, and we should pay attention to it. The reason why I picked a few of you is because you are young and idolized, which makes it easier to attract netizens. ”

"That, Mr. Xu!"

Huang Bo raised his hand, "I'm also an idol, I'm not confident." ”

"Count, you'll have to taste it to get the taste. ”

"Well, Brother Bo, come on!" Cao Ying patted him.

"Brother Bo, come on!"

Others are not familiar with each other, and it is not easy to joke, but I wonder how to sign such a person.

And Gao Yuanyuan sat in the corner, pitiful and helpless and green tea, she was even more surprised that she actually had her own share.

Wow, is the company going to praise itself?!

............

By 2000, blogging was already popular in the United States.

In 2002, Fang Xingdong introduced the concept of "blogging" for the first time and created Blog China.

But the strategy was wrong, and he found a group of writers and opinion leaders to open a column, hoping to influence the public through the appeal of the "elite". As a result, the public did not hang him.

What do people like?

Popular!

So in 03, the popular Mu Zimei brought the blog on fire.

After that, it showed a trend of burning the prairies, and the three major portals opened blogs together, and the seeds of self-media were also planted at this time, which was enough to be popular before Weibo became popular.

Xu Cairen's name as a talented woman was born in the era of blogs.

Xu Fei did this, instead of setting up a blog alone, but putting it together with the virtual community, and then using the portal to promote it.

By analogy, Kaixin.com is more similar, plus some of the characteristics of the ninth city.

Historically, Fang Xingdong also wrote a "China Blog Manifesto", saying that "blogs are the Magellan of the information age, which can lead China's transformation to a knowledge-based society and open an era of responsibility." ”

This is too idealistic, or hype.

Blogs are just a foreshadowing of the fragmented information age and self-media, just like flashers, brilliant and short-lived, and of great significance.

Xu Fei didn't make any declarations, and used Sohu's strong advantages to directly push the tower.

(Sohu's traffic data, from its 2000 annual report, has also decreased a bit.) ）