Chapter 535: "Blizzard" is coming
"Li Nan, where are you?"
After 5173, Huanyu Technology's second product is instant messaging YY.
At that time, YY could only compete with QQ for differentiation.
Now it's the other way around, but Brother Pony with his TT is competing with YY to differentiate.
But it's a pity that Brother Xiao Ma and TT didn't take advantage of differentiated competition, but because it was too differentiated, TT became a group chat entertainment tool, and it was no longer an instant messaging software.
Although Brother Pony is also aware of this, it is not that you can change it if you want to.
Of course, because of this, Huanyu Technology did not have a particularly big suppression on Ma Huateng's side.
In addition, YY at this time is also the existence of Huanyu Technology's monopoly market share. However, despite this, under the influence of Chen Yu for a period of time, Li Nan, who is the person in charge of YY, is still extremely cautious, and was stopped by Chen Yu, Li Nan stood up and said: "Mr. Chen, YY will start to improve the user experience this year, and a new upgrade will be made to the YY software interface, and some other small functions will be launched." Our main purpose is only one, which is to increase the user's stickiness to YY as much as possible. ”
Speaking of which, YY doesn't have any serious competitors right now.
However, the fact that YY has no competitors now does not mean that YY can sit back and relax.
Although Li Nan didn't predict who would become YY's competitor in the future, his plan for this year was not bad.
Improving user stickiness is a long-term operation.
If this operation is carried out well, there is no need to worry even if a competitor comes out.
"Is there a specific plan for how to do it?"
"Yes. ”
Li Nan has already prepared: "The user experience design has not yet come out, but more than a dozen plans have been prepared. Improving YY stickiness is mainly to upgrade various functions and launch new functions. Such as screenshots, remote control, network hard drives...... Wait a minute. ”
"These features are not bad, but they are all small features, and these small features don't take much time, and there is no bigger piece of business. For example, put the blog of the Universal Portal on YY. ”
"Blog to YY?"
"I mean, YY can also launch a product like a blog, and of course, it can be appropriately innovative. ”
What Chen Yu said was naturally the QQ space in his previous life.
However, Chen Yu didn't want to tell all the ideas of QQ Space at once.
He just suggested.
For the time being, YY is still relatively safe, and Li Nan also has more time to think about the combination of YY and blogging.
"Yes, Mr. Chen, I will study it carefully when I go back. ”
Li Nan took notes.
"Zou Tao, now it's your turn. ”
After Li Nan, Chen Yu looked at Zou Tao.
As one of the most profitable departments of Huanyu Technology, Zou Tao has always been the envy of the company.
"Everyone says that you make so much money that you should have a treat, how about you treat yourself after the meeting?"
"Mr. Chen, we are wronged, we have earned all our hard-earned money. ”
Seeing that everyone looked at him according to Chen Yu's words, Zou Tao hurriedly complained: "Mr. Chen, don't you know, in the company, we work the most overtime, we work the most, and we are the most single." ”
"Mr. Zou, most of the people in your department are single because their emotional intelligence is too low. ”
Wang Chang said on the side.
Wang Chang, like Zhang Jianming, was also promoted at this time and became one of the vice presidents of Huanyu Technology.
However, Zhang Jianming is inside and Wang Chang is outside.
"So when is Mr. Wang coming to teach us guys?"
"Of course you can go to class, but this meal must be pleased. ”
"Mr. Wang, you also come to me to fight the autumn breeze. ”
Zou Tao smiled bitterly.
Chen Yu interrupted Zou Tao's words: "Don't talk nonsense, be serious." ”
"Mr. Chen, we have only one goal this year. ”
Didn't continue to chat, Zou Tao said.
"What goal?"
"Destroy the beasts. ”
"Oh. ”
Chen Yu became interested: "Are you sure?"
"Not very sure. ”
Zou Tao told the truth.
"Hehe, Zou Tao, I've met my opponent. ”
Chen Yu smiled and said, "Study your opponent carefully." ”
Chen Yu didn't put pressure on Zou Tao and continued: "Although Blizzard is very powerful, it is not invincible. Although Warcraft is well-known, in China, we are the home field. ”
......
The 2004 New Year's meeting lasted a full day.
Various departments and subsidiaries of Huanyu Technology have successively reported to Chen Yu this year's plan.
In this, what makes Chen Yu more reassuring is the 5173 network, instant messaging YY.
There isn't much of a rival between the two.
But in addition to them, Huanyu Technology's games, portals, mobile phones, e-commerce, chips, search engines, ...... and so on, all of which are facing great challenges.
However, there should be no rush.
Although these are facing great challenges this year, there are also great opportunities.
Just like the game.
Although the game department of Huanyu Technology encountered Blizzard's World of Warcraft.
But if World of Warcraft is beaten down, then the game department of Huanyu Technology will have a smooth road in the domestic game market in the future.
It's just that it's said so, but Blizzard's strength is not blown.
Although Huanyu Technology has been paying attention to Blizzard, they didn't expect Blizzard's World of Warcraft to come so quickly.
On the third day after the end of the New Year's meeting of Huanyu Technology, news came out from Blizzard.
World of Warcraft will convene game agencies in 60 major countries around the world.
As soon as this news was announced, it caused a sensation in the media in an instant.
"60 countries have summoned game agencies, Nima, don't be so awesome. ”
"The most popular places for online games are only China, South Korea, Vietnam, some places in Southeast Asia, and even Japan is not particularly popular. Now Blizzard is actually going to convene game agents in 60 countries, which is really terrifying. ”
"At present, the world's most popular online games have only 10 countries with agents, and Blizzard has 60 directly. I got a cross ......."
Blizzard is an American gaming company.
Previously, Blizzard was making single-player games.
Its products include StarCraft series, Diablo series, and Warcraft series.
The most well-known is the Warcraft series.
Generally speaking, if a game company wants to publish its products in another country, it has to find a local game agency. Of course, it's okay for the game company to set up its own game company in another country, but not for a game production company.
First, the company has limited energy and cannot operate well in all countries.
In addition, although the production strength of the game production company is very strong, it may also have a good level of operation in China. But for things like online games, he really relies heavily on local operators. In order to occupy the market as much as possible, they will recruit local game companies as agents.
It's just that if it's an ordinary game company, he recruits agents.
There are so many online games on the market now, and I don't necessarily have to play yours.
But the words Blizzard and Warcraft, he is different.
As the world's most well-known game company, it is also the world's most popular single-player game Warcraft.
There is almost no need to guess, all people believe that as soon as World of Warcraft comes out, it will inevitably set off a domestic online game frenzy.
"I'm worried about Huanyu Technology right now. ”
"I'm worried, too. ”
"I heard that Huanyu Technology is also going to release a 3D game like World of Warcraft Kyushu this year, will it be tortured to death?"
"How to break, is there any guidance from a master?"
Many Huanyu Technology irons are extremely worried.