Chapter 211: Bamboo in the chest
Luo Li spent a week and took Hongbao to run through the five counties and three districts around Fengyuan City, how many permanent populations in several counties and cities, economic development status, residents' income levels and other related situations were all understood.
After a week, Luo Li had almost mastered the basic situation.
In the five counties, except for Chang'an County, where the urban population is less than 100,000, the urban residents of several other counties are more than 100,000.
In Fengyuan City, two more stores were opened on September 1st, and there were five stores in the city, and the five 'Luo Ji hot pot restaurants' were invested in Fengyuan, which has a population of one million in the urban area, and it was not enough to see at all, at least Fengyuan City could open another 15 stores, reaching 20 stores, and the city could basically achieve a monopoly.
Luo Li's plan is that as long as there is a place to eat hot pot, there will be a 'Luo Ji hot pot restaurant'. There are a total of seven flavors of "Luo Ji Hot Pot Restaurant", three of each, and there are 21 restaurants in Fengyuan City, which can basically cover all aspects.
On September 1, the remaining two stores officially opened, because of the early publicity and word of mouth, the new store opened, and the single-day turnover exceeded 10,000.
Because the tastes of these five restaurants in the city are different, so there is no competition between each other, "Luo Ji hot pot restaurant" with high-end service and environment quickly established itself in Fengyuan, most citizens eat hot pot to "Luo Ji hot pot" as the first choice. The flagship store on Hongqi Road is even more crowded, and if you want to dine at the 'Luo Ji Hot Pot Restaurant', the reservation call is even queued for the third day.
Luo Li counted it, the single-day turnover of these five stores has reached more than 70,000, according to the profit standard of catering, removing costs and labor, the net profit of a single day reaches 30,000, and the income of nearly 1 million a month is nearly 1 million, at this rate, Luo Li can open at least four Luo Ji hot pot restaurants every month, according to this speed of development, Luo Li is expected to be able to 'Luo Ji hot pot restaurant' in Fengyuan by the end of the year, so that other hot pot restaurants will lose the soil for survival.
It is easy to open a store, but the management in the later stage must keep up, and the management can't keep up, no matter how the hot pot restaurant makes money, the wolf eats the dog, and the money doesn't know where it goes.
Luo Li knew this truth, he was not in a hurry to open a store, but rented two office buildings as offices on Chang'an Street in Fengyuan, and hung up the sign of 'Fengyuan Luo Ji Food Co., Ltd.'.
He recruited two accountants in the talent market, and since the company was established, the necessary accounting, logistics, and administrative personnel must be fully equipped. Now there are only five stores, and they can still help, but next, Luo Li has to do a big job, and the necessary departments must be established for unified management.
In particular, finance, logistics supply, procurement, etc., these must be sorted out clearly, and effective management and necessary supervision must be formed, otherwise the purchase alone is likely to cause great losses.
Once the operation was carried out, Luo Li realized how complicated and cumbersome this was.
On Saturday morning, Luo Li called Li Jie to his office at 'Luo Ji Food Co., Ltd.' on Chang'an Street.
After a few simple greetings, Luo Li said with a smile: "Brother Li, our cooperation during this period is very pleasant, the five stores in Fengyuan City, the Provincial City Huangdao Road Store, and the beef noodle shop and Malatang restaurant that are being repaired are all the results of our cooperation with each other.
You can also see that the next step of 'Luo Ji' is to further expand, and in the future, I will lay out the restaurants based on 'Luo Ji' in the whole province, so that the direct stores to be opened by 'Luo Ji' will open at least five stores every month.
According to my vision, in the future, my layout in Beiyuan Province will reach more than 500 stores, although our cooperation is very pleasant, but this cooperation has limitations for the future development of 'Luo Ji', so I plan to set up an engineering department!"
After Luo Li finished speaking, he paused, he was giving Li Jie time to digest what he mentioned.
Whether it is 'Luo Ji Hot Pot', or the future 'Luo Ji Beef Noodles', 'Luo Ji Malatang' or the catering department to be established, they will all face the opening and decoration of the store, so Luo Li has long begun to brew the establishment of an engineering department to prepare for the future construction and decoration of the store.
The establishment of the engineering department can not only have its own design team and decoration team, but also save a lot of costs.
At present, the cooperation between Luo Li and Li Jie is to contract the design and decoration of the store to Li Jie, who will design it and then hand it over to the decoration company for decoration, which invisibly increases a lot of costs and unnecessary expenses.
Taking Fengyuan Hongqi Road store as an example, the decoration cost reaches 200,000 yuan, if it is designed and decorated by its own team, it can save 30% of the cost, which is not a small amount.
The decoration and design cost of a store can save so much, Luo Li plans to develop rapidly in the next step, at least before the end of the year to open 20 stores, the decoration cost of an ordinary store needs to be 150,000 yuan, if you can save 30%, the decoration cost of a store can save 40,000 yuan.
Before the end of the year, 20 more stores will be opened, and the decoration cost alone will save nearly one million, and this million will be able to open four stores.
If he sets up an engineering department, then the cooperation with Li Jie may be terminated, and the several stores that Li Jie renovated for him before were contracted in the form of signed contracts.
How much is expected to cost for the renovation of a store, after Li Jie assessed it, he signed a decoration contract with 'Luo Kee Food Co., Ltd.'.
After Li Jie designed it, he awarded it to a decoration company. Of course, Li Jie also has a decoration team, but his manpower is only enough to decorate one store, and the rest of the stores, after Li Jie designed it, all the contracts were sent out.
As soon as Luo Li's words were finished, Li Jie understood what Luo Li meant, even if Luo Li didn't say it, Li Jie had already expected that it would be a matter of time before a special engineering department would be established at the current expansion rate of 'Luo Ji', just one day earlier and one day later, but this day came a little quickly, which Li Jie did not expect, he thought that Luo Li would set up an engineering department, and it would be the end of the year at the earliest.
Luo Li paused for a moment and continued: "The establishment of the engineering department is an inevitable trend in the development of 'Luo Ji', I believe you can understand the reason why I did this, I have a suggestion, I don't know if Brother Li is interested?"
Li Jie said: "Mr. Luo, you say!"
Luo Li said with a smile: "Presumably Brother Li also saw the development potential of 'Luo Ji', since the opening of the five stores in Fengyuan, the daily turnover of the Hongqi Road store has been stable at more than 20,000, and the turnover of the newly opened four stores has not fallen below 10,000, which is also among the best in the Fengyuan catering industry."
This has laid the foundation for the rapid development of "Luo Ji", "Luo Ji" has been verified by the market, so it is necessary to further expand, and the establishment of the engineering department should also be put on the agenda.
Although Luo Ji is going to set up an engineering department, I really don't want to give up the cooperation between us, and I greatly appreciate Brother Li's talent. If I invite you to join 'Luo Ji', I don't know if Brother Li is willing?
In the future, the development of "Luo Ji" will never be limited to the province, sooner or later one day will go out, the establishment of the engineering department, not only for the "Luo Ji" current store decoration services, the future to rely on the engineering department, "Luo Ji" can also enter the real estate construction industry, the development of "Luo Ji" will also develop in the direction of diversification, I have enough confidence in myself.
I sincerely invite you to join 'Luo Ji' and create a future together, I wonder if Brother Li has this will?"
Although Li Jie had expected Luo Li to set up a special engineering department, he did not expect Luo Li to invite him so sincerely to join in.
His cognition of 'Luo Ji' hot pot is far beyond ordinary people, when Luo Li asked him to decorate the Fengyuan Hongqi Road store, he was shocked by Luo Li's far beyond ordinary people's knowledge.
When the Hongqi Road store opened, Luo Li opened several stores non-stop, and even went directly to the provincial capital to open a store, which had a great impact on Li Jie.
Luo Li developed such an achievement at such a young age, which made Li Jie ashamed. He stayed across the ocean and came back with such a layer of gold, but in front of Luo Li, he never felt a sense of superiority.
At this time, Luo Li was only a high school student, and he only learned about it after working together for a period of time, which made Li Jie feel a sense of frustration in front of Luo Li, some people are born geniuses, and this gap is by no means something that can be made up through learning.
To tell the truth, Li Jie has a plan for his future, only because of love came to Fengyuan with his wife, as time goes by, he has an urgent requirement for the future, his life, and wants to prove himself, but in Fengyuan, he can't do it at all.
Now Luo Li has described a broad prospect to him, which sounds a bit like a fool, but the successful operation of Fengyuan Five Stores, Luo Li has confirmed his strength.
No way, a genius like Luo Li, he has never seen it.
When he was eighteen years old, he was still a good boy who only knew how to study every day, but Luo Li had already successfully owned five hot pot restaurants, no, this is just Fengyuan, how big is the gap between the two of them?
Because that's the gap between him and the genius!
The arrogant Li Jie was facing Luo Li, who was like a demon, and he felt that if he joined 'Luo Ji', it would not be an insult to him.
Therefore, after thinking about it again and again, Li Jie agreed to Luo Li to join 'Luo Ji' and create a better future with him.
Li Jie's joining made Luo Li very happy, which not only saved a lot of expenses, but also set up an engineering department for Luo Ji, which also stored resources for the future development of Luo Ji in other fields.
Luo Li and Li Jie discussed the conditions for merging into the 'Luo Ji' Engineering Department, and then rushed back to the provincial capital non-stop, the decoration of the three stores over there was underway, Li Jie had to go back to supervise, and then he also had to transform the original team into the Engineering Department, and there was still a lot of work to be done.
After getting Li Jie here, Luo Li and Hong Bao chose ten points in Fengyuan City in one go, planning to prepare a new store.
There are no less than dozens of large and small hot pot restaurants in Fengyuan City, but they really have core competitiveness, and the only one that can compete with 'Luo Ji Hot Pot Restaurant' in terms of infrastructure and service is 'Old Sichuan Hot Pot', which has a total of eight branches in Fengyuan, and has been the benchmark of Fengyuan Hot Pot before 'Luo Ji Hot Pot' was established.
However, the rise of 'Luo Ji' has seized the market of 'old Sichuan hot pot' in a short period of time, shopping malls are like battlefields, Luo Li has accelerated the layout of hot pot restaurants, and old Sichuan hot pot has started promotional activities, and the competition in the catering category is a life-and-death battle.
Fengyuan is such a big place, opening an extra store will inevitably attract a group of diners, and it must make the turnover of the original hot pot restaurant decline.
The popularity of 'Luo Ji Hot Pot' has already aroused the vigilance of the 'Old Sichuan Hot Pot', and before Luo Li took the lead, the 'Old Sichuan Hot Pot' began to engage in activities.
On September 14th, "Old Sichuan Hot Pot" launched a "Weekend Hot Pot Tour" promotional event, but all citizens who go to "Old Sichuan Hot Pot" on weekends to consume enjoy a 20% discount on the whole site, and customers who consume more than 200 will be given prizes printed with "Old Sichuan Hot Pot", including lighters, tableware, toys and so on.
The publicity of the 'Old Sichuan Hot Pot' began, and Luo Li received calls from several store managers.
Luo Li called Hong Bao, and then called the managers of the five stores in Fengyuan over for a meeting.
There is no doubt that the competition in the shopping mall is life and death, although several 'Luo Ji hot pot' are a hot mess after opening, but the competition in the industry still cannot be taken lightly.
Even if there is no 'old Sichuan hot pot' to take the lead, Luo Li plans to find a time to hold a local meeting for several store managers, and he has several plans to launch, just take this opportunity to say the plan in advance, so as to deal with the provocation of 'old Sichuan hot pot'.
The first plan that Luo Li said was a membership system, but any customer who spends more than 200 yuan in Luo Ji hot pot at one time will automatically have the identity of a member.
Members of Luo Kee Hot Pot Restaurant can enjoy special prices for some dishes, such as the original price of fresh beef is 12 per plate, and members can enjoy the price of 10 yuan per plate, and 'Luo Ji Hot Pot' will also provide members with corresponding free drinks.
Members can eat ice cream prepared for members in the store for free, free fruit juice drinks, fruits, pastries, etc., these measures Luo Li has long been planned, but not launched, there are some details, Luo Li is still improving.
Now the 'Old Sichuan Hot Pot' can't wait to declare war on the 'Luo Ji Hot Pot', and Luo Li has no choice but to respond to the battle in advance and take out his previous ideas.
Luo Li's plans didn't even know Hong Bao, and when he took out these plans, Hong Bao and several store managers all stared at him after listening to his story, it turned out that the boss had already been in his chest!