It's not that Li Shixin doesn't look down on domestic products, but celebrity endorsement is not just a brand problem.

He is also a direct embodiment of the value of an artist.

Leave aside some companies that are more than 100 years old and no longer use advertising and publicity to highlight their brand value. Nowadays, from top luxury brands to FMCG brands, almost all use spokespersons to show consumers their brand value.

What this brand value is, most people don't know. But in fact, there is a set of calculations for the commercial influence of artists.

According to the artist's popularity index, word-of-mouth index, professional index and endorsement index, a relative equivalent value is calculated.

In China, there is a list of artists with commercial value.

If others don't say it, take Liu Xin, who has become a signed artist under the studio, as an example.

Before this product was touched by Xinye, the popularity index was 77.5, the word-of-mouth index was 92.8, the professional index was 85.7, and the endorsement index was 85.8. The composite index of the commercial value of artists is 89.88.

Although there must be a certain amount of brain-dead water in this index, in the domestic environment where everyone brushes, this data basically represents the top level of the entertainment industry.

And according to this list, Xinye's current template can be called a BUG.

To the end of "As Long as Love", Li Shixin's popularity index is 65.2, the word-of-mouth index is 96.1, the professional index is 99.3, and the endorsement index is ...... But only 31.6!

It seems that the popularity is acceptable, the word-of-mouth and professional index are off the charts, and the endorsement index is seriously stretched. It is said that the word-of-mouth index and professional index can also make up for the lack of endorsement index to a certain extent. However, Li Shixin's commercial value list is only in the middle of the entire entertainment industry.

If the four indices are added and divided by 4, Li Shixin's composite index should be 73. But at present, on the list, Li Shixin's composite index is only 63,5.

If it is an index of 73, although it is not very glamorous, it has barely entered the first echelon.

The bad thing is that there is an age algorithm in the composite index.

If it is a twenty-year-old young man who gets Li Shixin's current popularity, word-of-mouth, professionalism and endorsement four-dimensional index. That's not to say, the comprehensive score is estimated to be around eighty-five. Because newcomers in the initial stage, the future is limitless.

But Li Shixin's age of sixty-six directly pulled down the entire index.

Sunset, O Western Mountain......

The endorsement is not clear on the phone, and after hanging up Li Ti's phone, Li Shixin directly opened the artist's commercial value list.

Looking at himself in the past two days, with the popularity of "Red Helmets", the slight increase will only reach the composite index of 64, he took a deep breath.

looked at it again, obviously didn't do anything, just ate and eat every day, and it had already reached the 72 composite index, An Xiaoxiao, who was ranked very high among female artists, and he smashed the lighter with a snap.

The prince will be Xiang Ning kind of!?

Why?!

"No, the old man must take the top endorsement !!"

A loud shout resounded through the corridor of Unit 3 of Building A of Jianhong Community.

"Godfather, isn't there salt in the kitchen?"

In the midst of endless echoes, the door was slammed open from the outside. Looking at Zhang Shuo with a toothbrush in his mouth, Li Shixin frowned.

"You didn't join the group today?"

Facing Li Shixin's inquiry, Zhang Shuo raised a short and thick brow.

"Old man, you look down on me Zhang Shuo too much. It's not big, it's not too small, now I'm also a wrist in Rongdian! Follow the group is to go for a spin, in view of my current position, it is generally a lack of good supporting roles in the crew, ask me to make a cameo, and then give them powerful actors. There are so many crews in Rongdian, big and small, which one of my Zhang Shuo doesn't want to go, just go?"

"Speak human words. ”

"Oh, the crew of "The Battle of the Ancient City" stayed up all night last night, and I played an officer and ran around all night. Today the director gave half a day off and a morning break. ”

Unpromising!

It's nothing.

Looking at his No. 1 godson, who had not grown at all, Li Shixin waved his hand.

"Alright, don't go. Drive to the children's center, pick up the little stinky girl, and let's go directly to Shanghai. ”

"What are you doing in Huhai, godfather?"

Ignoring Zhang Shuo's blinking eyes, Li Shixin snorted and looked up at the sky at forty-five degrees.

"Go to conquer the city and become the star with the most commercial value. ”

"Speak human words. ”

"Take a better endorsement. ”

......

Huhai.

Huaqi Headquarters Building.

Looking at the row of brand endorsement letters of intent spread out on Li Ti's desk, Li Shixin pursed his lips and cocked Erlang's legs.

"Godfather, this is the brand selected by the Ministry of Commerce, which is more in line with your position and the endorsement conditions are not bad, and the probability of endorsement signing is relatively high. You see which one you like, and I'll immediately get the commercial side in touch with the brand. If the brand agrees, let's settle the matter as soon as possible. If you hurry up in time, you can meet just before the Golden Rooster Awards Ceremony. ”

buttoned his nails, Li Shixin snorted softly: "These...... The old man didn't like it. ”

Seeing Li Shixin's tired old face with lack of interest, Li Ti's expression collapsed.

I don't say anything else, just report the brand of Magpie men's wear, several male stars in our company have mentioned it to the company many times, and I have been pressing! Such a resource, that is, you and I let you pick and choose. If this is a second person, he will have to beg me to go up!"

Faced with Li Ti's collapse, Xinye disagreed.

So...... You, godson, the old man confessed it in vain?

Do you say you're good-looking, or are you well-connected?

What does the old man think you are doing as a godson?

Isn't that what you do?!

After doing such a little thing, I will show my credit to the old man, what do I want you to do!

While complaining in his heart, Li Shixin put down Erlang's leg and leaned over.

"Tired, godfather doesn't have a high vision. These brands are not for me. ”

Looking at Li Shixin's helpless face, Li Ti was stunned: "Godfather, why is it not suitable?" You don't like domestic first-line men's clothing brands like Magpie and Zhu Dou..... It's hard to ......"

After thinking for a while, Li Ti slapped his thigh.

"Godfather, I know what you think! However, he doesn't have a large-scale shroud brand in China!"

I will give you direct humane destruction, do you believe it or not?!

I'm an old man in my forties who endorses shrouds? The old man sees that you are the spokesperson of the cemetery before, and I have tasted the sweetness!

"Ahem. ”

Glaring at the blind Li Ti viciously, Li Shixin said in a deep voice: "What Godfather means, is there a brand that has more weight than these." ”

？？？？

Looking at the big card on the desk, Li was confused.

"For example?"

Li Shixin took a deep breath, "Men's clothing such as Versace, Burberry, Zegna or something." If these brands are difficult, they can do it with Brioni, Dolce &Gabbana, and Canali. I don't pick a watch or a bag or something, what Piaget, Jaeger-LeCoultre, Girard-Perregaux, Cartier are all into. Rolex and Patek Philippe are too old-fashioned, and I can consider them if I can do them. Bag or something, it doesn't matter even more. What LV, Gucci, Dior, Givenany, Prada I can make. ”

Counting the top brands he knew in one go, Li Shixin set his eyes on Li Ti.

The latter has been stunned by this series of top international brands.

After a long time, Li Ti rattled and put his ass on the chair.

Taking a deep breath, he said;

"Godfather, I don't think your idea is too mature. ”

"How is it immature?"

"There is still a lack of a car endorsement, otherwise I will go to contact Rolls-Royce tomorrow and terminate the contract of the old lady who lives in Buckingham Palace, and replace you with you. ”

"Huh!?"

Hearing Li Ti's statement, Li Shixin slapped his thigh.

"Good son, have ideas!"

"You're crazy!"

Li Shixin, who suddenly became excited, made Li Ti completely collapse.