Chapter 363: I have tasted the bitterness of love
Du Caige has learned about the current sales of Dahuaguo's paid videos.
The Internet is not particularly developed now.
Although because of the power of copyright protection, the box office of online movies is several times higher than that of the same period on the earth.
But most people are still not used to watching movies online.
In this era, "Those Years" can achieve its current results, which is indeed relatively top-notch.
In 2007, the top 10 online movies in terms of sales ranked first, with a total online box office of 14 million yuan.
The 10th place is 2.03 million yuan.
More than half of 2008 has passed, and so far, the total box office of the sales champion is only 13 million yuan. It's worse than last year.
However, considering the investment of 3 million in "Those Years", it is far beyond the average online movie.
Usually, the cost of online movies during this period does not exceed 500,000.
Considering that there is such a top-notch highly recommended by a diva, there are several popular singers who are friendly and recommended, Jiang Youxi, a popular student who is infinitely close to the first line, as the starring role, and a director who is a topic of his own and has millions of fans.
In addition, I also got the cover recommendation of Yuanguang Video Network.
I asked some well-known film critics to write reviews.
Control comments on post bar and Weibo.
With these favorable conditions, "Those Years" is simply beating children in the field of online movies, knocking over one with one punch and flying a bunch with one kick.
The current results can only be described as decent.
Of course, because the word-of-mouth has not yet fermented, "Those Years" actually has a lot of potential to be tapped.
Du Caige is still confident in the quality of the movie, and the reputation will definitely not be bad.
A few days later, 300,000 sales a day, or even 500,000 times, will not be surprising.
Judging from the current situation, "Those Years" has returned to its roots.
It's just a matter of earning more and earning less.
Well, the cost mentioned here includes the cost of hiring film critics and controlling reviews.
After doing the math, all of them add up to about 3.3 million.
Because in fact, when shooting, the budget is better controlled.
The entire crew, the salaries of all the cast and crew, including various costumes, props, sets, equipment, hotels, three meals a day, etc., only cost 900,000.
Then post-production cost more than 1.1 million.
You read that right, the cost of post-production also exceeds the cost during the shoot.
So the production of "Those Years" can be regarded as quite sophisticated in the micro-film.
In Du Caige's opinion, it is not inferior to the original "Those Years" with nine knives.
Then when it was finished, I invited guests to dinner and gave red envelopes to all the cast and crew, which cost 200,000 yuan.
The rest of the money was spent on publicity.
For the final sales of "Those Years", Du Caige's more conservative expectation is to sell 10 million times in a month.
And after a month, maybe the sales of the whole month will not be as good as the sales of the first day of the month, which is a common situation in digital broadcasting.
Therefore, only the first month of sales shall prevail.
To achieve this sales volume, it is estimated that LL will have to give one or two pop-up recommendations.
Of course, pop-up window recommendations are very expensive, but Du Caige can give up his son to beg Yan Yingzhen, let Yan Yingzhen come forward, and try to get the prime-time pop-up window at a price of one or two million.
If it is sold 10 million times, the total online box office that can be estimated is 27 million.
But there is an advantage to paying digital on demand online, the rake is much smaller than playing in the cinema.
In the cinema, for every 100 yuan of box office, the producer can only get about 35%.
If the producer has the ability to do the distribution itself, then it can probably divide the account to about 40%.
And on the online paid digital on-demand, because this micro-film has huge gimmicks such as "directed by Hemingway", "starring Jiang Youxi" and "cameo after the song", Dream Mutual Entertainment came forward to talk about a good basic share.
64 points.
The producer takes 6 percent.
In fact, this sharing ratio, the website is not a loss.
Although they have operating costs, Hemingway and Jiang Youxi joined forces to dedicate it, and there is such a movie in which the singer Duan Xiaochen made a cameo, which is full of gimmicks and can help them sell a lot of members.
They actually make a lot of money, too.
And this is only the basic share, there is also a stepwise return ratio, such as a percentage for 100,000 copies sold, and a percentage for 1 million copies sold.
In this way, if "Those Years" can really sell 10 million copies, Dream Mutual Entertainment can get about 77% of the digital box office as a producer.
77% of 27 million is 20.79 million.
If you deduct taxes, you will also make several times your net income.
It can be said that it was a box office success.
And a movie that is successful at the box office, breaks several records, and is the annual box office champion, such an online movie will leave a deep memory on netizens, and it will continue to be broadcast on demand in the next few years, which is a trickle of income.
Then when the next movie "Old Boy" is filmed, on the one hand, the audience of "Those Years" will want to continue to watch the story of Wen Xinran and Lin He, and on the other hand, the success of the first work will definitely attract many passers-by to promote it as a selling point.
After watching "Old Boy", many viewers will make up for "Those Years".
You can also bundle "Those Years" and "Old Boy", for example, "Old Boy" is priced at 5 yuan, and "Those Years" is priced at 3 yuan, but the packaging is only 5.99 yuan.
"If a movie sells well, it can also help you increase your popularity. Du Caige said with a smile.
"Indeed, I know that you are supporting me, brother. By the way, is there any consideration for a sequel?"
"Filming starts in November. At this time, the waiter came to order, Du Caige felt that his stomach was still rebelling, and he really didn't want to drink any more today, so he ordered a glass of juice.
And Jiang Youxi is afraid of being scolded, so he naturally drinks juice.
The two big men ran to the bar to drink juice, and the key was that they were quite handsome, which made the waiter cast a strange look.
If Du Caige knew what he was thinking, he would definitely want to strangle this waiter.
But of course he didn't know, and he preferred not to guess.
Jiang Youxi groaned: "November...... Maybe I can't get a schedule. ”
He looked up at Du Caige, "Brother, how much time do you need me to spare yet?"
"It's okay in a day or two, in the sequel, you're not the protagonist anymore, I'm going to find an actor in his thirties and almost 40 years old. The name of the sequel is 'Old Boy', and it tells the story of several middle-aged people, and you only play the role of the young Lin He, and you don't appear much. And the middle-aged Lin He, I don't plan for you to play it, frankly speaking, your current acting skills still need to be polished, and you can't play the taste of a middle-aged person. ”
"That's it," Jiang Youxi was a little regretful, but he didn't have too many negative emotions, such things were too normal, "It's a pity to say that I still like the role of Lin He." Playing a genius makes me feel like I've become a genius too. ”
He was still in the mood to joke, indicating that the matter was not very serious. "Tell me about your relationship problems. ”
"Actually, it's nothing. ”
Jiang Youxi fell silent.
When the waiter brought the juice, he took a few sips before he seemed to organize his thoughts and said, "I had a girlfriend when I was younger." ”
"You're young now. ”
"Seven or eight years ago. ”
"I'll go!" Du Caige almost squirted, "You were only in high school at that time!"
"I didn't go to high school, but after graduating from junior high school, I came out to work in a musical instrument shop. My girlfriend is the daughter of the owner of a musical instrument store. ”
"You didn't make someone's belly bigger, did you?" Du Caige asked.
Jiang Youxi said angrily: "Brother, the focus of your attention is wrong." How to say it, we talked for a while, and then she returned to the north for the college entrance examination, and I also became a trainee, so I didn't have much time to contact, and the relationship faded. ”
Although he understated it, Du Caige could realize that this kid must have had a lot of suffering and tossing and turning during this period.
There is nothing that is not difficult in love.
Who says love is only sweet?
The person who said this really stood and spoke without a backache.
Most people have tasted the bitterness of love.
"So, you're in a bad mood right now, and it has something to do with this ex-girlfriend?"
"I don't even know if I should be considered an ex-girlfriend," Jiang Youxi smiled with a little embarrassed wry, "After all, we haven't really talked about breaking up." It's just that it's so faint and not connected. ”
"And now that you're famous, she's suddenly contacting you again?"
Jiang Youxi scratched her hair, very distressed and distressed, "Yes, at first, she shook me on LL and asked me to send her an autographed photo, saying that her classmate was my fan - she was a graduate student at Beijing Normal University." Well, looking for me to sign a photo is when "Fairy Tale" was just released. ”
Later, I would occasionally chat a few words, and when I released "East Wind Break", she said that she also began to fan me. ”
"Later, during the summer vacation, she said she wanted me to accompany her on a trip. I had concerns in my heart, and I was really busy, so I said I didn't have time. She didn't say anything, and later it was said that she went on a trip with a few female classmates, and took photos for me, and it was true that there were only a few female classmates. ”
"I thought, if I go with her, a lonely man and a widow to travel together, I will definitely only open one room, and I will definitely roll the sheets. And I've done everything with her, and there's no barrier. So I just don't understand and I don't know what she means. ”
After saying that, he began to sigh for a long time.
Du Caige also drank the juice silently, and said after a while: "The reason why you are distressed is because you don't just want to roll the sheets with her, but because she is your first love, and you still have feelings for her, at least some nostalgia." So you hope that the relationship with her can be clearer, don't be vague, don't just be a bubble friend. ”
Jiang Youxi nodded: "This is one of the aspects of my distress." ”
"And what else?"
"Brother, you let me slow down. ”
You could tell he was itching to have an alcoholic drink.
After a few sips of juice, he had a toothache on his face.
Of course, you can't get drunk by drinking juice.
Of course, if you're a handsome guy drinking with a beautiful woman, if she wants to give you a chance, even if you pour her a glass of juice, she'll still get drunk.
Du Caige smiled: "If you want to drink, just drink a little." ”
Jiang Youxi glanced at him: "Brother, are you serious?"
"Seriously. I'm not an unreasonable person. I never said I wanted you to drink alcohol, I just said that you should drink alcohol when preparing for the recording. Usually, drink a little once in a while, as long as you have moderation, I won't say much. Don't drink like Peng Sizhang. ”