Chapter 195: Branding
Early the next morning, with tiredness, Zhang Ruolin took the cushion and stuffed it into the car crate, and rushed to the Ministry of Justice on her bicycle.
Anyway, she is still in a state of study, and there is no task for her at all.
went to the office, Zhang Ruolin began to plan how to start this clothing business.
Although I have never done business, I live in the modern era when advertisements are flying all over the sky, and I can still understand some marketing strategies to some extent.
People in this era do not have any concept of branding, and they will not pursue it.
Anyway, in the eyes of people nowadays, it's like buying a radio, the first consideration must be the price, the second will consider the quality, anyway, the thing is bought from your store, it doesn't take long to buy it back, this is broken, you will definitely be responsible for repairing or replacing it with a new one, otherwise you are deceiving consumers.
And today's businessmen also pay attention to reputation, doing business is completely based on reputation, the better your reputation, the better your business, once your reputation is ruined, even if your product is good, no matter how cheap the price, consumers will not care about you.
In ancient times, people who did business were not bound by the law, and they paid attention to word of mouth.
In fact, in real terms, the integrity of the ancients is much higher than that of modern people.
For example, it is like Lu Bu in the Three Kingdoms period, who was the first in force, but how can he be scolded as a house slave of the three surnames, leaving a great reputation in history.
Therefore, when people are not aware of the brand, they must first create a brand benefit, as long as others buy clothes, the first thing that comes to mind is this brand.
Just like a certain man's house, the advertising of the year was very good, and it was the first thing that people thought of when buying clothes.
Men's wardrobes.
There are also those years when the New Year, this year's festival does not give gifts, gifts only give brain platinum, this year's festival does not receive gifts, and the gifts receive brain platinum.
Such impressive advertising words make people think of your product as the first impression when they buy a certain product, so the brand benefit of an enterprise plays a leading role in this enterprise.
So what kind of benevolence and clothing, the name of this kind of dirt and scum is still forgotten.
And when Zhang Ruolin saw this name, the first thing that came to mind was to explain whether Fu Anhe was a traitor before? Renhe, Renhe, this word is really not good.
As long as the brand awareness of the people is erected now, in this way, the company can be in an absolute advantage.
However, the name thing really has to be carefully considered, Zhang Ruolin's first thought is naturally to use English to choose the name, after all, she still wants to enter the international market.
But in this era, if you take a foreign name, you will definitely be labeled with a name that worships foreign countries.
Do you want to take a new name when you go overseas?
However, if you want to enter the overseas market, Zhang Ruolin also knows that it is not so easy, at least the company's registered place must be placed in Xiangjiang, and it is definitely not possible in China.
Once you become famous, you will definitely be banned internationally.
After the spring equinox last night, Zhang Ruolin didn't sleep for half the night, thinking a lot.
Do you blame Zhao Jianguo's behavior?
No, he is also a patriotic person, and he just hopes to help those comrades in difficulty when he is able, hoping that their lives can be better.
His actions were righteous, but his actions were wrong.
He couldn't ask a man to force him to do something she wasn't happy to do, and that person was his wife, and he had done it more than once.
If it really comes to that point, Zhang Ruolin also thought about it for a while, hand it over, hand it over, hand it over to them, and let them toss it! At most, the hard work of the past few years has been wasted.
Anyway, there is nothing, and this life is only a few decades.
Money is never enough, so she doesn't use the space, she doesn't use the prophets she has.
She and Zhao Jianguo went to work in peace, and after retirement, she could live a richer life than ordinary people.
After retirement, how to say that the salary of the old couple combined, how to say that it can exceed more than 10,000!
A retirement salary of more than 10,000 yuan is enough even in the future capital.
If she becomes a high-ranking official, there is no need to talk about the treatment after retirement.
So after thinking about it, I feel that money is really not too important, people live for a lifetime, especially people like her who have traveled from modern times to today's era, with a huge golden finger in her hand, it is better to do something meaningful, this is more important than making money.
Maybe in the future, on the contribution list of the republic, she will still be able to hang her three names.
She can also write the page that belongs to her in the history of China, and the celebrities are eternal.
Maybe in her later years, her life's legendary experience was made into a TV series, or maybe she waited until her later years to lie on the recliner and watch her life's experience reappear on TV with relish.
Zhang Ruolin thought about it for a long time, she also thought about where her contradictions were, she couldn't still hold modern concepts and everything, and regarded money as too important.
I never thought that money is for her now, as long as she is willing, she will be able to grab it in the future, and she can have as much as she wants.
There is also the problem of brand price positioning, thinking of the income problem of today's era, so it is obviously impossible to take the luxury route in China.
After all, the salary is here, and it is obviously impossible for you to sell a summer shirt for thirty yuan.
But it is certainly between 30 and 50 per cent higher than the price of the state-run units.
Mid-range clothes should account for more than half of the wages of ordinary workers today, that is to say, the starting price of a summer dress should be fifteen yuan, which is at the mid-range level, and high-end summer clothes must be paid more than a month.
Therefore, Zhang Ruolin is positioned as a mid-to-high-end brand in the domestic market.
After all, these days and months don't look like modern times, you buy a piece of clothing and go back and wear it a few times, and you don't wear it more than ten times.
This year, the family is better, and I am afraid that I will have to wear a piece of clothing as a patch before I will not wear it.
Especially in the era of planned economy, it may be difficult for these two families to save enough fabric to make clothes after a year.
Zhang Ruolin also thought a lot, if after entering the era of planned economy, if an agreement is reached with the organization, the garment factory is still there, buy their brand clothes in the store, no cloth tickets, but the price will definitely be doubled from the original basis.