"New brand?" Zhuo Qing'er and Ran Feifei both looked surprised, obviously a little unable to keep up with Yang Dongxu's brain thoughts.

"New brand! a new brand of clothing. Huaxiu, you also know that it is my company, and now the jeans and silk series are very popular. And after my contact with those international clothing brands during this time, I think it's good to get my own brand. Especially in China, there is no talk of the rise of the national clothing brand, so the state will also support it in this regard. ”

Making his own clothing brand is not a hot decision in his head, but he really wants to do it. Why can the same quality be sold for a high price just because of a private label? And in the end, most of the money is made by foreigners, which must be uncomfortable for him, who has always liked to eat alone.

"I don't know how to do this. Zhuo Qing'er refused.

"You don't have to specialize, you don't know how to learn slowly? In fact, there is nothing to prepare, you just need to find an office location, find a few designers with real talents. The clothing design is out, what needs to be mass-produced, you can directly outsource, you just supervise the quality, in fact, it is quite convenient. ”

When it comes to making a clothing brand, everyone may think of investing in garment factories, recruiting workers, and opening flagship stores.

In fact, if you want to make it simpler, you don't need to be so troublesome to get a brand out, as long as a designer team is completely OK, the designed clothing is outsourced for production, and the finished product can be sold by dealers, and there is no need to open any clothing factories and clothing stores.

Of course, if you want to become bigger and stronger, after making the first money, in order to establish the credibility of the brand, you must have your own factory, and you must also have a store. However, this is something to consider later, and the store can also find an agent, and it does not necessarily have to be opened by yourself.

"Is it that simple?" Ran Feifei looked at Yang Dongxu with some surprise.

"It's that simple, for example, now the Yang family banquet is very famous. If you want to, you don't have to open it yourself, you can find an agent, and then charge the agency fee to give others a model training, and then basically don't care. ”

"It's easy to get into trouble like this, right?" Ran Feifei is obviously not the previous Ran Feifei, and the training of her ability to manage the Yang family banquet over the years has made her see the disadvantages of this kind of agency at a glance.

"It depends on how to manage, and it is quite helpful to expand the market share of the brand if it is managed well. However, Yang Jiayan doesn't need to be in such a hurry, you can follow your ideas step by step. After all, there is still a difference between agency and self-management, at least self-management can be completely in charge, and agents sometimes involve too many things. ”

Ran Feifei nodded, and also felt that Yang Jiayan was indeed better than an agent when there was no shortage of funds and time was not so urgent.

"Do you think you can build a clothing brand like this?" Ran Feifei asked Zhuo Qing'er the question she wanted to ask.

"Agents still need to be cautious, after all, there is no professional management team to review the qualifications of agents, and sometimes it seems to occupy the vast majority of the market share, but in fact, it is almost like a bubble that will not last long.

Therefore, this matter can be put back first, we can first position the brand clothing, such as whether to take the sports route, or the leisure route, or the workplace route, and the customer group is of that class.

Then set up a reliable design team and make a few more popular styles. In terms of production, there is no need to worry about it. So if the marketing strategy is done well, basically a brand is up in an instant. ”

"How are you going to do marketing?" Ran Feifei couldn't help but be interested.

"It's very simple, just a simple and crude advertisement. Give the brand a more foreign name, and then directly invest millions or even tens of millions of dollars to advertise in TV and newspapers. And ask celebrities, and even overseas celebrities to endorse. As long as the product quality is okay and the publicity can keep up, basically the first step of the brand is completed. ”

"Tens of millions of advertising expenses?" Zhuo Qing'er gasped.

Although this clothing store has a good business and also represents several international brands, it also earns millions a year. can spend tens of millions of dollars on advertising, she feels that Yang Dongxu is crazy.

"This is just the preliminary advertising cost, if you want to continue the fire, the annual advertising cost needs to be burned like this, and more celebrities are needed to endorse it, as well as various marketing methods. In the future, advertising expenses can account for half of the company's expenses, or even higher. ”

"With so much money for advertising, can the company make money?" asked Zhuo Qing'er.

"Why can't you make money? You spend a lot of advertising money, and you sell a lot of money. Even if you can't sell it yourself, you can rent out your brand to someone else for an OEM fee. ”

"Isn't this a lie?" Zhuo Qing'er immediately reluctant.

"Your idea is a bit ......" Yang Dongxu scratched his head: "Let's put it this way, the brand makes money not because of what it sells, but because of the popularity of its own brand."

For example, the same piece of clothing is exactly the same in terms of workmanship and fabric. But as long as it is branded with Nike, or other famous brands, it can be sold by tripling the original price, or even more, which is the brand effect. ”

"I still feel like I'm deceiving, why can something of the same quality be sold for so much more money just because of multiple trademarks?" Zhuo Qinger still disagreed.

Yang Dongxu was completely speechless at this time: "I really don't know how you opened this store, but you didn't lose money." ”

"Don't show off your crooked concepts, we Qing'er are honest and kind, don't you know? Ran Feifei glared at Yang Dongxu.

"Why do I spend so much money? Is it good that the operation model of all brands comes like this? People sell brand value, and product quality is put in the second place and the brand comes first. Yang Dongxu was very unconvinced.

"That's the pit man. Ran Feifei made up her mind directly.

Yes, Yang Dongxu really doesn't want to say anything now.

In order to take revenge on Yang Dongxu for teaching bad guys, before eating, Ran Feifei took Zhuo Qing'er to a big shopping. And the things I bought were not gold and silver jewelry, but I went to the mall to buy clothes.

This made Yang Dongxu even more incomprehensible, obviously his family sells clothes, and he also operates several international brands that are very fashionable. It's good to pick up clothes in your own store, so why do you have to spend money to buy them in other people's stores?

And this question, whether it is Ran Feifei or Zhuo Qing'er, will obviously not give him an answer. The two of them were very happy to go shopping hand in hand, and they used him directly as a coolie.

When eating, he was not relentless, and when he arrived at a high-end Western restaurant, he asked for the top and bottom steak, not to mention, and opened a bottle of wine worth tens of thousands.

"If you want to kill me, go directly to our store, don't you enjoy the more than 100,000 yuan of noodles directly?"

"The store is yours, and no matter how much you pay, it will be equivalent to a discount if you make money again. Besides, three people eat a table, and it's too wasteful to eat it all over the place. Ran Feifei replied without hesitation.

Yang Dongxu was completely choked and didn't know what to say?

"By the way, how about you say that Yang Jiayan also opened a Western restaurant?" Ran Feifei asked.

"What's the matter, do you also think that the four restaurants are more advanced?" Yang Dongxu asked with a smile.

This is the general impression of the Chinese people, and there is nothing bad to admit. And I always feel that Yang Jiayan wants to go out and dabble in Western food sooner or later. Ran Feifei didn't hide anything.

"All I can say is that you are right to feel this way for some time to come, but in the end it is not right. ”

Ran Feifei looked at Yang Dongxu and didn't understand what he meant for a while.

Yang Dongxu didn't explain anything and continued to speak: "That's it, now there are basically branches of Yang Jiayan in several big cities in China, let's support the domestic expansion for the time being." Since it is the top positioning, it must not be open all over the street, so let's open a store in a foreign country in the second half of the year to test the water. ”

"What country are you going to open in?" Ran Feifei was not the slightest surprised to open a store in a foreign country, obviously this plan was in the expansion plan of Yang's family banquet.

"It's better to be farther away, and Japan is a country with investment value that is closer to China, and people's food is doing well. South Korea has a soft spot for kimchi, so let's not bother for the time being. So drive to Europe and the United States, huh...... Or choose one of the United Kingdom and the United States, one of these two countries only knows how to eat potatoes, and the other is a variety of burgers that make people speechless. ”

"Choose the United States, I always feel that the British are too old-fashioned. Ran Feifei thought about it and made a choice, obviously he had done this research before.

"Then choose the United States. Yang Dongxu nodded.

"In New York's Chinatown?"

"No, the store is in New York but not in Chinatown, let's find a good place to get a larger flagship store. Yang Dongxu thought about it and said.

"Cooking foreign Chinese food?" Ran Feifei asked, having done her research, she obviously knew that foreigners and Chinese tastes were surprised.

"No, make authentic Chinese food, if some ingredients are not directly airlifted by us in the local area, the taste will not be changed. Yang Dongxu shook his head and said firmly.

"It's not easy to operate, is it?" asked Ran Feifei in surprise.

Since she has seen the problem of authentic Chinese food operating abroad, it is obvious that Yang Dongxu will not fail to see it. Since she saw it but didn't change it, she couldn't figure out what Yang Dongxu, who had always been shrewd, meant.

"It's not good to look at the strategy, let's choose the location according to what I said. In short, how to come up, you can directly contract a piece of land to build a flagship store. In short, everything should be top-notch, and the Chinese food should be absolutely authentic. We are opening the top Chinese restaurants in New York and even in the United States, which are more popular than those Western restaurants. ”

"How to recover the cost?" The current Ran Feifei is obviously not what Yang Dongxu said before, she will do it immediately, and she will not ask if she doesn't know what to take to heart. As the helmsman of Yang Jiayan, she has begun to have her own code of conduct.

This set of codes of conduct does not mean that she wants to seize power from Yang Dongxu, but as the helmsman, she needs to consider the interests of the Yang family banquet, not just be an echo worm.

"It started by selling steamed buns in the morning. Yang Dongxu had a mysterious smile on his face, and then he couldn't help laughing. But thinking of the environment here, I quickly endured it.

But looking at his constantly shaking shoulders, it can be seen that he seems to have thought of something funny, and endured a little hard.