Chapter 438: Four-wheel drive!

"Oh, that's interesting......"

In addition to filming, Meng Lang also got the report sent by Ma Teng. He was amazed by the conclusions of the investigation.

So many people love cars?

Mouths can lie, but cold data doesn't. Among the choices of gun car balls, the children who chose "car" were the most.

Probably, that's nature!

From horse-drawn carriages to automobiles, to the cars of various old drivers, men's love for "cars" seems to have never wavered.

Since the audience is so wide, it is logical to develop a new pillar-level product with the theme of "car".

PD is still essentially a toy manufacturer and has nothing to do with the traditional automotive industry system. As for the old driver's car, it is even less likely to be related.

So, just build a car.

The product positioning is definitely a toy car!

Just like the division of SUVs, MPVs, pickup trucks, heavy trucks, etc., and toy cars are subdivided, there are also many categories.

Where do you start?

The market is too small to go in volume, and this kind of model still needs to be authorized by car manufacturers, so there is nothing to do.

Building block cars?

Lego is definitely a good hand at playing this, and the market prospect is also good, but unfortunately it can't meet the "explosive" effect that Meng Lang wants.

After thinking about it, the most suitable for Meng Lang's needs must be remote control cars and four-wheel drive vehicles. After all, when he was a child, he was bombarded with an advertising slogan all day long.

"Audi Double Diamond, my partner!"

This is not only a childhood memory, but also represents the unbearable black history of "Aofei".

Alpha Animation was established later than Audi Double Diamond, and the establishment of Audi Double Diamond has an inseparable relationship with "four-wheel drive".

This is a "copycat" past.

From the brand logo to the product design, and even the product manual, the Audi Double Diamond imitated the neon Tamiya company at the time at the pixel level......

Whether it is the official Audi Double Diamond or media reports, the past of this "four-wheel drive" is secretive, and no one has mentioned the word "genuine authorization".

In the neon Nico encyclopedia, they introduced the Audi double diamond as follows: "Everyone knows which company's knock-off product is a red basket and two diamond logos that catch your eye. ”

Black history has not been washed.

Ao Fei's family history, Meng Lang didn't want to evaluate. Enterprises that have survived from that era to today, whether they are traditional manufacturing companies or Internet companies, have more or less had a history of copycat black.

What is worth referring to is not their logo or product design, but their marketing method for four-wheel drive.

It was able to bring the four-wheel drive car to the market and achieve great success, and in one fell swoop overturned the small "Fuwan" company opened by consortium B in the national service. Audi's marketing method of double diamond is very referential.

Of course, Bandai is not to blame for this.

At that time, piracy was rampant in China, and the genuine market was not large. Coupled with the special investment environment, Bandai does not attach importance to this trumpet.

Defeat is also reasonable.

Four-wheel drive vehicles have always had a good market in China. It is a pity that the earliest four-wheel drive cars were so expensive that they became toys for the "sons of the rich" and did not reach the masses.

It wasn't until the knockoffs of double diamonds, with their low and affordable prices and quite excellent marketing, that they occupied the commanding heights of the market.

Alpha has also risen because of this!

The marketing process is broadly divided into three steps.

The first step, after the product is put on the market, a national four-wheel drive competition covering 24 provinces and cities across the country and hundreds of thousands of people participate.

The second step is to invest heavily in the introduction of neon industry-related animations such as "Four-wheel Drive Kid" and "Four-wheel drive Brothers" to be broadcast.

The third step is to launch a new peripheral parts system on the grounds of "competition". Make a fuss about the industrial chain such as motors, gears, and batteries.

After these three steps, the four-wheel drive car has entered thousands of households, covering tens of millions or even hundreds of millions of primary and secondary school students, and has become the childhood memories of countless people......

Referring to Aofei's marketing methods, Meng Lang also formulated a three-step plan for his "toy car" strategy.

The product is also a 4WD!

Make products first, and then carry out the first stage of marketing, and launch works such as "Four-wheel Drive Kid" and "Four-wheel Drive Brothers" to increase popularity.

And then there's a contest!

PD has money and experience, and it must be a global system to engage in events. Since you want to make a name for yourself, the bonus must not be less.

Subsequently, with "competition" as the main selling point, the peripheral parts system was launched. At the same time, we will improve the competition system and strive to make this project more long-lasting.

This neon is a great job!

The domestic four-wheel drive vehicle industry is fast in outbreak and decline. Manufacturers are too short-sighted to make this industry an evergreen.

On the other hand, neon, four-wheel drive vehicles, which have been developed for decades, still have a sense of existence although the popularity has decreased slightly. From time to time, there is also a "revival boom", and the industrial chain is booming.

PD cannot be short-sighted.

Meng Zai does business and pays attention to the scientific leek concept of "fine water and long flow". I won't do the stupid thing of picking up sesame seeds and losing watermelons.

He asked Wang Kui to start preparing.

PD Animation, after completing the second season of Proof of Leader and Hurricane Warriors 4, it is time to start working on "4WD Brothers".

Why not a 4WD kid?

Isn't that nonsense!

Have you really seen the four-wheel drive kid? The dirt game of holding a hockey stick to guide the four-wheel drive car forward is really too backward in today's era.

It's better to be a four-wheel drive brother, "voice control" and high-tech magic reform scheme, even today, it will not seem to be behind the times.

Speaking of which, voice control can really be realized! You only need to install additional chips to improve the speed of "command response" to achieve the same effect as animation.

With voice control, remote control naturally also has!

That's right! The original God of War **** of the four-wheel drive brother Liagi is a four-wheel drive vehicle that can be controlled remotely according to the setting.

It deserves to be J...... Ahem!

The addition of voice control and remote control has greatly improved the playability of four-wheel drive. At the same time, it also makes the "four-wheel drive racing" competition less boring.

Honestly, that's a good thing.

Moreover, the addition of these unique accessory systems. It also creates a new model for four-wheel drive racing.

Add remote control accessories?The body becomes heavier, and with the same motor, your car will not run as fast as the "no remote control" version.

On the other hand, without these accessories, the body becomes lighter and faster, and the agility is greatly reduced.

The track becomes crucial!

If there are a lot of straights and the steering performance is not too tested, the runners will have to cut out the parts and try to run faster.

If the track has more corners and does not test the ability to accelerate in a straight line, then the runners will definitely add accessories for the sake of maneuverability.

As long as PD, as the organizer of the event, formulates the corresponding "modification regulations", the event will definitely become very exciting.

The event is exciting, and the audience naturally loves to watch it. And the audience loves to watch the game, so they will naturally be interested in the product. Once interested, then ......

Wallet, belong to me Black Pig!