After the official launch of WeChat, the Laoliu takeaway APP, which has been thoroughly improved, has also been launched in a low-key manner!

Because the blockbuster function of WeChat payment has not yet been launched, the tens of thousands of chain stores under Liu's Group have not been of much help to the promotion of these two APPs.

Let's talk about the Laoliu takeaway APP, which has not been promoted without access, in addition to traditional online banking, it can only be connected to Alipay payment, which is undoubtedly sending the opponent a ride.

Therefore, for the promotion of Lao Liu takeaway APP, Liu Xiahui's current positioning is to open sites in various cities in China first, first negotiate cooperation with various catering businesses, and wait for WeChat payment next year to come out, and then officially participate in the war is not too late.

There are two main reasons why WeChat Pay will not be launched until next year:

The first is to subvert the current payment model, not only to launch the function of scanning QR code payment in front of Alipay, but also to take the lead in launching the function of merchants scanning user payment codes.

After all, in the previous life, when Alipay and WeChat Pay were developing rapidly, the central bank suspended the offline QR code payment service on the grounds that the security of the QR code payment was doubtful and needed to wait for security verification. This document requires a comprehensive assessment of the compliance and security of offline barcode (QR code) payments and virtual credit cards.

Later, Alipay and WeChat Pay both restarted the QR code, from the previous active QR code payment to passive QR code payment, that is, from the original customer scanning the merchant's QR code, to the customer generated the QR code, and then by the merchant holding the POS terminal to scan and read. This change in the way of scanning codes has greatly improved security.

In this regard, the regulatory authorities maintained a tacit attitude, and mobile payment could develop to the same level as in later generations.

Liu Xiahui, who has the vision of later generations, naturally wants to explain it to Zhang Xiaolong in detail, so that he can develop the mature QR code function of collection and payment that has been used in later generations.

The second reason is very simple, at present, WeChat Pay has just submitted an application to the central bank, and Liu Xiahui does not plan to set foot in the field of mobile payment before receiving the third-party payment license issued by the central bank.

You must know that as the pioneer of third-party payment, Mr. Ma, before the third-party payment license came down, he was also having a headache for Alipay!

At that time, Mr. Ma once said: "Alibaba can make me sleep, Taobao can also make me sleep, but Alipay keeps me awake all day because it may put me in prison at any time." ”

Because Alipay has a backlog of more than 10 billion funds, no one knows what the nature of this fund is, and whoever sues him for illegal fundraising may go in. So Mr. Ma also said such a sentence at that time: "If your country needs it, I don't want a penny from Alipay, I will give it to you for free!"

It can be seen that this third-party payment is not a joke, before it is recognized by the state, you are crossing the river by feeling the stones, and you don't know what kind of danger awaits you ahead.

And Mr. Ma is really amazing, he is really ready to go to prison, if he goes to prison, who will lead the whole team, what is the future plan, he has goals and plans.

Therefore, in his previous life, there were many people who admired Mr. Ma, and Liu Xiahui was one of them.

It's a pity that Mr. Ma's Alipay refused to let him take a stake, and once WeChat Pay is launched, the two are destined to become rivals.

Now that the central bank has formulated the "Measures for the Management of Payment Services of Non-financial Institutions", as long as WeChat Pay applies for a third-party payment license, it can justifiably engage in mobile payment.

In order to make WeChat payment reasonable and legal, Liu Xiahui plans to endure it for a few more months, so as not to squeeze into it now, and fuck up if something happens.

The above is the reason why Liu Xiahui did not open WeChat payment for the first time.

Without WeChat payment, WeChat is a pure social software, and tens of thousands of stores of Liu's Group can't help much in terms of promotion.

That's!

It is estimated that there will be many diners who will repeatedly delete WeChat and download it in order to receive this discount coupon, so that they can get the discount coupon every day.

But if you have WeChat Pay, it's different, with WeChat Pay to promote together, this discount coupon will only take effect at the time of the first payment, so the effect will be very significant.

Therefore, the tens of thousands of stores under Liu's Group are Liu Xiahui's killer feature, and we must wait for WeChat payment to come out before using this promotion method.

Now, Liu Xiahui only uses two methods to promote WeChat, one is the online promotion based on the neck, and the other is the offline promotion based on mobile phone stores.

......

After the official launch of WeChat, Liu Xiahui's family naturally downloaded it as soon as possible.

WeChat was originally simple and easy to understand, and when Yanagi Hui said it a little, the whole family knew how to use it.

Immediately, Tang Xiaomin used the voice function with great interest and sent the first voice message to Liu Xiahui: "Hey, husband, can you hear me?"

After sending it out, Tang Xiaomin clicked and listened to it herself, and she felt that it was funny, and she initiated a voice call to Liu Xiahui.

Liu Xiahui, who was sitting next to her, clicked to connect, and the couple chatted nervously on a voice call.

And Liu Yuansheng and Jiang Shiyun are also like children who have got new toys, sending voice messages to each other.

After chatting for a few words, Tang Xiaomin turned off the voice call and said, "Husband, this is still easy to use!"

Liu Xia Hui smiled: "Now we have only launched a version, only have some simple functions, and when the version comes out, there will be more fun!"

Liu Yuansheng said: "This WeChat is more convenient than text messages, just use it directly, no need to type slowly!"

Jiang Shiyun said: "It's really good, especially for us middle-aged and elderly people, this voice call and voice message function are very practical!"

Hearing that his parents and wife praised WeChat, Liu Xiahui was more confident in the promotion of WeChat.

Although compared with Tencent in the previous life, it does lack the support of QQ's huge user base, but he has several killer features to promote WeChat, and when these killer features are used one by one, I believe that WeChat will be able to become the absolute hegemon in the field of mobile social networking like in the previous life.

......

In Liu Xiahui and his family's interested discussions + The all-round promotion model of the water army has also been launched, and the entire Xinlang bib is talking about WeChat everywhere, and the hot topic is slaughtered by WeChat, and the overwhelming publicity posture is definitely more exaggerated than the release of Apple4.

In addition, in the major mobile phone stores offline, the staff is tireless to promote WeChat for customers.

Such an all-round promotion of online and offline has made the number of downloads of WeChat begin to rise rapidly.

At the same time, it has also attracted the attention of social overlord Tencent.

That night, Mr. Ma urgently convened a high-level meeting, and the content of the meeting was unknown to outsiders, but the next day, Liu Xiahui received the acquisition intention conveyed by Tencent.

Liu Xiahui's heart was still not black enough, and he did not deliberately drag Tencent, but directly rejected Tencent's acquisition.

As a result, Tencent urgently mobilized and started to set up a project before the National Day holiday, preparing to develop a mobile social software similar to WeChat.

Because Tencent, which takes social networking as the core, has felt the threat of WeChat, a mobile social software, since there is no way to spend money to acquire it, it can only go down in person, and also make a similar mobile social software out, and then use its own advantages in social networking to defeat the opponent.

In order to achieve this goal as soon as possible, the software engineers in charge of this R&D project had to give up even the National Day holiday and start R&D in a race against time, striving to develop what Mr. Ma needed before WeChat became bigger.

In just a few days, the project was developed and the response speed can be said to be extremely fast, but Mr. Ma's heart was full of worries, and it was really not the right time for this WeChat to come out.

Now, the friction between Tencent and 360 is escalating, and 360 has just released a "privacy protector" tool directly aimed at QQ, claiming that it can monitor and expose QQ's behavior in real time, and prompt users that "a certain chat software" can peek at users' personal privacy files and data without the user's permission.

This move can be said to poke Tencent's sore foot, and the two sides are on the verge of a major war.

In addition, Tencent also participated in the battle of the Four Tigers around the neck, although Tencent Neck is just a project that Tencent threw out to defend, and it does not mean to develop wholeheartedly, but it has always been distracted a lot of energy.

At this juncture, WeChat, a mobile social software that can threaten Tencent's core, suddenly appeared, and it would be strange if Mr. Ma could relax and enjoy the National Day holiday.

After rejecting Tencent's request to acquire WeChat, Liu Xiahui paid attention to the growth of registered WeChat users every day.

Thanks to Liu Xiahui's two-pronged online and offline publicity strategy, the growth momentum of registered WeChat users is still quite good, and by the end of the National Day holiday, the registered users of WeChat have exceeded the million mark.

In half a month, WeChat users exceeded one million, which is already very good.

After all, in the previous life, Tencent's size, WeChat only had four or five million registered users three months after its launch.

While the number of WeChat users is growing, the friction between 360 and Tencent has also escalated, and it has finally reached the stage of prosecution and counterclaim.

On October 14, in response to an incident exposed by 360, Tencent officially announced that it would sue 360 for unfair competition, demanding that 360 and its affiliates stop infringing, publicly apologize and make compensation.

On October 27, Tencent published the Joint Statement on Opposing 360 Unfair Competition and Strengthening Industry Self-Discipline.

The statement was jointly issued by Tencent, Kingsoft, Qiandu, Maxthon, Keniu and other companies.

The competent authorities are required to resolutely stop 360's unfair commercial competition behavior, and conduct a thorough investigation into 360's malicious behavior of intimidating and deceiving users.

Tencent kept making moves, and 360 was not idle.

On October 29, 360 launched a security tool called "360 Buckle Bodyguard".

360 said that the tool fully protects the security of QQ users, including preventing QQ from viewing users' private files, preventing Trojans from stealing QQ, speeding up QQ, filtering ads and other functions.

The number of downloads of this security tool exceeded 20 million within 72 hours and continues to increase rapidly.

This move of 360 completely angered Tencent, and then Tencent issued the famous [Tencent Letter to Netizens], making a shocking decision in the industry, which will stop running QQ software on computers equipped with 360 software, advocating that 360 software must be uninstalled before logging in to QQ.

It's really a lethal move.

After all, no matter how great the influence of 360 is, it can't be compared with Tencent's giant, as soon as Tencent's decision came out, the number of 360 software users who were forced to uninstall reached a terrifying 60 million.

Then, the "buckle bodyguard" software that angered Tencent was also quietly offline on the 360 official website.

In person, it is obvious that Tencent is a step ahead.

The biggest competition in the history of the Internet alarmed the official authorities, and under the mediation of the authorities, the two sides reached a settlement on the surface, but the prosecution and counterclaims behind it did not stop.

It wasn't until the final 360 lost the lawsuit that this "3Q war" that lasted for several years came to an end.

......

The authorities came forward to mediate the dispute between Tencent and 360, which happened in November, and after Tencent and 306 reached an ostensible settlement, the number of registered users of WeChat has quietly reached 3 million.

Although Tencent and 360 are inseparable, in fact, Mr. Ma's attention to 360 is far less than the importance of WeChat. After all, 360 is based on the field of security software, and Tencent wants to get involved in other people's fields, which caused this conflict.

WeChat, which is a real social software, has touched the core area of Tencent's aircraft carrier, and the weight of the two is naturally incomparable.

Therefore, when he was inseparable from 360, in fact, Mr. Ma's eyes never left WeChat, and he has been paying attention to the user growth of WeChat.

Seeing that WeChat users broke through the million mark, the two million mark, and the current three million mark, Mr. Ma was anxious, but now he has no choice but to continue urging the company's R&D personnel, hoping to launch a mobile social software that can fight with WeChat as soon as possible.

It wasn't until the end of November that Tencent's mobile social software called Q letter was finally successfully developed.

Then, after three days of intense closed beta, it was hastily launched on December 3, 2010.

This Q letter,Basically imitated WeChat and developed,It has the functions that WeChat has,In addition, it also supports the import of existing contact information through QQ number,And then the drifting bottle function of QQ mailbox has also been moved。

Mr. Ma, who had been waiting for a long time, launched a large-scale propaganda after the Q letter came out.

After all, QQ is a behemoth with hundreds of millions of users, and coupled with the industrial chain built with QQ as the core, the user base covered is definitely beyond the imagination of ordinary people.

As a result, under the publicity of Tencent's full firepower, the registered users of Q Xin immediately grew at a rapid rate, and in just one week, the registered users exceeded the million mark.

By the end of December, the number of registered users of Q Message had exceeded the 3 million mark, approaching WeChat, which had more than 4 million registered users.

The battle between the two sides is about to break out!