China Overseas PD Home has opened!

As the second batch of PD homes to open in China, Meng Lang attaches great importance to it. Although I was unable to attend, I made arrangements accordingly.

This includes but is not limited to supporting leather case exhibitions, arranging celebrity artists to attend to congratulate them, and launching some "limited commemorative edition" stocks.

After all, it's NO.002!

Each PD home has a unique number, and the higher the number, the higher the internal status, the greater the authority. The number does not represent the order of opening, only the internal status.

At present, Pengda has opened 5 stores!

They are Egawa No. 1, Zhonghai No. 2, New York No. 4, London No. 9 and Kyoto No. 3.

No. 1 was the first to open, followed by No. 3 in Kyoto and No. 9 in London, and No. 4 in New York and No. 2 in New York on the same day.

There are not many PD houses!

More stores may be added in the future, but the maximum number is only about 100. It is still opened on a global scale, and there are about a dozen in China.

Feeling a little less?

In fact, it is enough, the main goal of PD House is to "serve PD members". With so many stores, do you have so many members who need to be served?

In some third-tier cities, the number of PD members may be around a few thousand, or even a thousand. This membership base is not worth opening a new store.

Besides, how convenient the Internet is now!

Do you need to run offline stores if you have any business to do? Directly log in to the PD member area, and all kinds of business can be done.

It's like a telecom business hall.

In the past, the network was inconvenient, and you had to go to the business hall to pay the phone bill and the Internet bill, so the operator stores were all over the country. Now it's all online, and operators have begun to gradually lay down stores.

It will be changed to a "mobile phone store" without being cut!

With the further popularization of the Internet, everyone buys mobile phones through the Internet, and these stores still have to be eliminated.

Maybe in a few years, a city of one million people, there will only be one operator store left, and the rest will be the "flagship stores" of major mobile phone manufacturers.

The rise of online shopping has made it convenient for the people, but also made Meng Lang suffer a lot of losses.

Because Pengda started too late!

In the past, it was "offline king", as long as the relationship with the dealer was good and part of the profits were ceded, the toys would not have to worry about no market.

Now, it's all on your own!

Moreover, the online shopping channels are transparent, which is convenient for consumers to "shop around".

If you had set foot in the e-commerce market earlier, you wouldn't have been so passive. The problem is that Pengda started several years later than its peers.

The official flagship stores of major online shopping platforms have only been open for less than three years. The core "PD Mall" was officially launched when Ultraman Seven premiered.

In the past, promotional pictures were hung on the official website, and if consumers were interested, they could click on the link to jump to the "official flagship store" to place an order.

Later, some mobile phone users gave feedback, saying that the shopping experience on the official website was extremely poor, and asked if Pengda had an exclusive "mall APP"?

At that time, Meng Lang was born with the idea of being a "PD mall".

And he did it, both on the website and on the APP. Through non-stop publicity, the number of users in the early stage was not small, but it quickly collapsed.

"Other users have something to say, the memory of the mobile phone is so big, why do you want so much shopping software? There is no discount for buying in the PD mall, and the payment is also a treasure to get rich, why don't I use Taobao?"

Meng Lang convened a meeting of the "PD Mall" department, slapped the table and angrily reprimanded: "This is right!

"I don't care what you do, before the end of the year, I want the users of the PD mall to exceed 100 million! The total turnover this year will not be less than 10 billion!"

After talking about the goal, Meng Lang formulated the standard of rewards and punishments. Complete the task, and there will be a big red envelope at the end of the year. If the goal is not reached, the person in charge of the bonus deduction will get out.

Meng Tsai is really angry this time!

The PD mall project eats up a large amount of money from the group every year, and if there is no return, even the users can't be retained, isn't this disgusting!

You're all playing Meng Zai, right?

Isn't it fragrant to invest tens of millions of dollars a year to subsidize sensible female college students? If it doesn't improve, Meng Lang will have to lay off this department.

Under the "unemployment" crisis, the tool people burst out with unprecedented enthusiasm. The head of the department took the lead in staying up late and engaged in "program optimization".

The APP icon has also been changed!

The previous "card box" pattern has been replaced with a red PD pandaman. The category tags on the main page are optimized to make it easier for users to find their favorite products.

The "Guess You Like" page has been overhauled, and through the user's shopping habits, it intelligently recommends products, no longer the previous rigid "keyword" recommendation.

On the product detail page, the "customer barrage" function is added. During the purchase process, users can see the "barrage" sent by the buyer. If you don't like this feature, you can also turn it off in the settings.

The APP is almost completely new!

But this is not enough, it is still far from the goal set by Mr. Meng!

Next is the money burning part!

Advertise, whether online or offline, buy the "built-in software bits" of mobile phone manufacturers, and sponsor variety shows.

Increase the discount!

But all PD's toys or ancillary derivatives, as long as they are purchased in the PD mall, the price is definitely cheaper than that of a third party, and the delivery is faster!

The second is the logistics after-sales link, and the model of PD mall belongs to B2C, which is similar to the self-operated model of Goudong. In this mode, after-sales and logistics support are crucial.

PD Mall provides "seven-day unconditional" returns, 15-day exchanges, and one-year warranty. The investment in logistics is too large, and we can only find reliable third parties to cooperate.

And then there's the payment process!

The original PD mall only has two channels: Fortune Treasure and UnionPay. Now the three channels of wallet have been opened, and the payment methods are more diversified.

PD wallet is definitely the point!

This is Pengda's exclusive third-party payment tool, and Meng Zai spent a lot of money to get the baby!

In fact, you can engage in "exclusivity"!

That is, for shopping in PD Mall, you can only pay with "PD Wallet".

But Meng Lang thought about it, it was purely disgusting to engage in this kind of user. PD wallets are not used and can be given preferential treatment, but there is little point in exclusivity.

How about preferential treatment......

For example, Tao Mi wants to buy a pair of "miracle girl" slippers that cost 100 yuan, and uses other methods to pay, without any discount. If she uses PD wallet to pay, she can enjoy a 95% discount and save 5 yuan!

Counting the red envelopes, it's even cheaper!

Of course, this is not a very good example. Because Tao Mi wants to buy something, Meng Lang is happy to give her a coupon of "99 off 100".

A series of changes, coupled with overwhelming publicity, the new PD mall has once again entered people's sights.

"Mr. Meng, look at it!"

"We made it!"

The person in charge saw the leapfrog growth of the backstage trading volume, and he was so excited that he burst into tears, and he was crying like a child when he was about to run for five.

Meng Lang also cried.

Half-dead for so long, hundreds of millions of dollars have been smashed in, and the single-day turnover has finally exceeded one million.

Converted income, a net profit of 400,000 in a single day!

Make a lot of money! Make a fortune! Mr. Meng is really a genius in the business world!