"Brother Zhao, what should I do now?" Although it was already late at night, Jiang Han's studio was brightly lit, and all of them were working overtime, monitoring the situation on the Internet, looking for a suitable incision for public relations.

"Brother Zhao, now the major forums are full of all kinds of posts mocking Jiang Han, and some people compare Song Yuqing's video with Jiang Han's previous live broadcast, the number of views on the barrage network is almost more than 500,000, and there are many real passers-by who forward it, if you don't hurry up and save it, Jiang Han's reputation will plummet. ”

"Brother Zhao, the number of Jiang Han's daily active fans has been declining, and Weibo has lost fans in a large area. ”

In the conference room, everyone also saw that Zhao Tianming's face was dark, but they also truthfully told him everything about the situation on the Internet.

Zhao Tianming is the person in charge of Jiang Han's studio, a phoenix man born in the countryside, after graduating from college, he began to work as an assistant, and later changed his career to become an agent, step by step, and has become a famous team in the Chinese entertainment industry.

Zhao Tianming heard the report of his subordinates, and stared at the young man who played the pipa on the computer screen, he had already overwhelmed the other party, but it was this Song Yuqing who came out and ruined everything.

"Brother Zhao, just now several brand companies called us to confirm Jiang Han's love issue, hoping that we can control public opinion on the Internet and not affect the brand reputation. ”

After Jiang Han became popular this year, Wu Xiaoxiao gave some resources in the first half of the year, and there was a wave of compulsion in the fashion circle, but later because of Qi Yi, Wu Xiaoxiao blocked Jiang Han, which once dealt a blow to Jiang Han's career.

But Jiang Han's fate is good, after another drama filmed before was broadcast, it actually became popular again, so that although Wu Xiaoxiao was blocked, Jiang Han's popularity still continued.

After becoming popular, Jiang Han signed a lot of brand endorsements, and some have been signed and have not yet been made public, and generally brands have requirements for spokespersons, such as no scandals, no love or anything.

can't fall in love because most of the fans of traffic stars like Jiang Han are girlfriend fans, and the reason why many brands ask Jiang Han to endorse is to hope that fans can buy products, fans for the good of their idols, even if they feel dissatisfied with it, they will also help make a good review on the Internet, and if it is really good, they will continue to recommend it to others.

In this way, the spokesperson can bring better promotion to the brand and increase the sales of brand products, so many brands now have requirements for whether they are in love when signing traffic stars.

As for whether there can be a scandal, it is even more clear that the brand has invited a celebrity spokesperson, will let the celebrity shoot some advertisements, and will also put them outside for promotion, to a certain extent, it is to link the image of the star with its own brand image.

But if there is a scandal among celebrities, it will inevitably affect the image of the brand at that time, which is worse than breaking out in love, because love is just a loss of fans, at most, some fans go to the Internet to think that it is good, because there are filtered products scolded, give bad reviews or something.

Most brands still have a certain ability to take this kind of risk, but the scandal is troublesome, which directly affects the brand image, and it is not as simple as celebrities compensating for liquidated damages.

It takes an unknown number of years and energy for a brand to make it, and once it is lost, the loss is immeasurable.

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