Chapter 231: Strategic Deployment, Soaring Old Willow Potato Chips!
Depending on where people are located, the things they consider are naturally different.
For example, when the business was just starting out, he only thought about making his family's life better.
When certain results have been achieved, relatives and friends have also followed the chicken dog to heaven.
After being worth hundreds of millions, the entire Qinghe Village also began to benefit.
After becoming the richest man in the province, the entire Bainiu Town and even Baizhou County will benefit.
Now Yanagi's goal is to help the people of Baizhou County get rid of poverty and become rich.
Money is such a thing, you don't bring it in life, and you don't bring it in death.
After earning money that the family could not spend for several lifetimes, Liu Xiahui is no longer pursuing the growth of money numbers, but how to lead his parents and fellow villagers out of poverty and become rich.
While helping his parents and fellow villagers get rid of poverty and become rich, he can also silently accumulate capital, and when the time is ripe, he will declare war on foreign fast food.
Not to mention that the two famous giants in foreign fast food should be driven out of the country, but at least they should not be allowed to run rampant in the country, and there is no opponent worthy of a fight.
The competition with foreign fast food is put aside for the time being, and the parents and villagers in Baizhou County will be helped to get rid of poverty and become rich.
Liu Xiahui's golden finger advantage is breeding and planting, and if you want to lead the parents and villagers of Baizhou County to get rid of poverty and become rich, you must start from these two aspects.
In terms of breeding, the previous million-dollar beef cattle breeding plan, because it was carried out by Liu Shita Hui himself, so in addition to providing tens of thousands of jobs, there was no other help for the parents and villagers in Baizhou County.
However, as the saying goes, catching up is not a sale.
Although Liu Xiahui has the intention to help the villagers in Baizhou County get rid of poverty and become rich, he must not blindly start acting, since the incident of preparing to build the tallest building in the country, he knows how to deal with similar things.
So, after a series of operations, it became the county leaders who came to the door and asked Liu Xiahui to return to his hometown to make more investments, so as to drive the old folks to get rid of poverty and become rich.
At the end of November, Liu Shita Hui was invited to the Baizhou County Government for dinner.
After three rounds of wine and five flavors of food, the county leaders complained to Liu Xiahui about their bitterness.
"Mr. Liu, don't you know, our Baizhou County is poor!
As one of the top three counties in the country in terms of population, its GDP is not as good as that of a small county with a population of hundreds of thousands.
Every time I go to a meeting in the city, I will inevitably be reprimanded by the leaders.
It tastes really bad!"
Speaking of this, the leader exhaled a long breath and said: "In the past two years, Mr. Liu, you have engaged in the million-dollar beef cattle breeding plan, as well as other large and small investments, that our county's GDP has increased somewhat.
Now when it comes to the meeting in the city, the leaders no longer admonish as before, but begin to praise.
Come, speaking of which, I have to give you another cup of Mr. Liu, this is all thanks to you, so that we have the right to speak in front of the leader. ”
Yanagi Hui was naturally modest.
After the two drank a glass of wine, the leader looked at Liu Xiahui and sighed: "Mr. Liu, your current career is getting bigger and bigger, but Baizhou County is your hometown after all, if you have the opportunity, please come back and invest more, and lead the hometown of the old folks to get rid of poverty and become rich, I thank you on behalf of the old folks!"
Liu Xiahui nodded and said: "I can lead the fathers and villagers in my hometown to get rid of poverty and become rich, that is also what I want to see, since the leader mentioned this, then I will talk about my thoughts!"
The leader's eyes lit up when he heard this, he had already heard from Liu Xiahui's words that the other party had the idea of investing, which was definitely a great joy for him!
Liu Xia Hui said: "In fact, as early as two or three years ago, I thought about this problem, I started as a catering, and what can help my parents and fellow villagers is nothing more than the procurement of ingredients."
Now the breeding of chickens, ducks and geese has benefited our entire Bainiu Town, unless my Lian Zuo company continues to expand its scale, otherwise this demand will also peak for the time being!
I thought about it carefully, if you want to benefit the people of the county, it is impossible to rely on breeding in the near future, so you can only make a fuss about planting!"
The leader nodded again and again.
Liu Xia Hui continued: "If you plant, our county has the reputation of the hometown of longan, and you can plant longan in a large area in the county, and I will invest in building a longan processing plant, so that the sales of longan do not have to worry!"
The leader said: "Mr. Liu, what you said is indeed a way, but the growth cycle of longan is too long, at least it takes three or four years to bear fruit, is there any faster effect?"
For the leader's thoughts, Liu Xia Hui also understands, after all, the leader has a tenure, and there is no outstanding performance during the term, and it is very difficult to be promoted!
Liu Xiahui was naturally prepared for this, and he said calmly: "Of course, there are also those that have quick results, such as planting passion fruit."
Passion fruit can bear fruit in the first year, although the fruit in the first year will be relatively small, but from the second year, it will bear a large number of fruits, and then continue for ten or twenty years, which is considered a fruit with a high return on investment.
In addition to passion fruit, you can also grow potatoes, which not only have a high yield, but can be harvested after three months of planting, which should be considered one of the fastest crops!"
The leader asked excitedly: "Mr. Liu, can you solve the sales problem of passion fruit and potatoes?"
Liu Xia Hui nodded and smiled: "Of course, the vegetables and fruits I can name can solve the sales problem."
Longan can be processed into longan, passion fruit can be processed into beverages, and as for potatoes, it can also be processed into potato chips.
All in all, don't worry about sales, I'm in charge of everything!"
The leader couldn't help but say: "Great, with Mr. Liu's words, then the fathers and villagers of our county can plant boldly." ”
Liu Xiahui said: "If the elders and villagers in our county really want to plant, please let the leaders inform me in advance, because those food processing factories also need time to be built." ”
The leader said with a smile: "Of course, without Mr. Liu's nod, how dare we let the people plant this on a large scale?"
This is the truth, if there is no nod from Liu Xiahui, the people of the county will be mobilized to plant potatoes, and they will not be sold at that time, so who can afford this responsibility?
Next, Liu Xiahui discussed this matter in detail with the leaders, and strived to get through the thoughts of the people of the county before the end of this year, and officially start planting in the spring of next year.
This thing is simple to say, but it is not easy to operate, after all, it is not the Taizu era of the last century.
Whether the people are planting or breeding, they are responsible for their own profits and losses.
If it is earned, it will naturally be happy for everyone, but if it is lost, the government will not be able to cover for the people.
In this case, how to make the people believe in the government is a headache for the leaders.
Fortunately, this time it was Liu Xiahui, the richest man in the province, who came out to endorse him, and with this trump card, the leaders were still very confident that they could do the thinking of the people of the county before the year.
......
When the leaders of Baizhou County were busy implementing the tasks to various townships, Liu Xiahui convened a high-level meeting of the group.
began to carry out strategic deployment, the goal was nothing else, it was aimed at the two foreign fast food giants.
Although Liu's Group is not as large as the two international catering giants, its profitability is not much worse than that of each other.
If you want to compete in an all-round way in the field that the other party is good at, then Liu's Group is definitely not the opponent of the two giants.
After all, they have long been a well-known restaurant giant in the world, and chain stores have opened in dozens or hundreds of countries around the world.
Although the profitability of Liu's Group is not worse than that of the other party, it has never been able to change the fact that it has not gone abroad!
But if it is just an all-round competition with the other party in China, then Liu's Group said that it is not afraid of the other party at all.
Of course, doing business does not mean that you don't have to scare the other party, whether you can compete with the other party depends on the choice of customers.
This is also the reason why Liu Xiahui did not dare to start the war lightly, he didn't want to compete with the two giants of Lao Ken and Lao Mai like a certain brand at the beginning.
As a result, tens of millions of dollars were smashed, and it didn't take long for someone to kill them, and they lost all the tens of millions of dollars.
It was not until the later adjustment of the business strategy and the adoption of the method of encircling the city in the countryside of Taizu in China that it came back to life again and occupied a place in the fast food market.
As a reborn with a golden finger, Liu Xiahui is not used to seeing the two international catering giants of Lao Ken and Lao Mai attacking cities and grabbing land in China and making money in a big way.
Not to mention it abroad, at least at home, even if Liu Xiahui can't take the other party down, he must make the other party's life difficult, and he can't let them be so arrogant anymore.
Once you've strategically deployed, it's time to wait for your time.
Liu Xiahui doesn't make a move, and as soon as he makes a move, he has to hit the seven inches above Lao Ken and Lao Mai.
......
In the blink of an eye, the Spring Festival is here again.
The leaders of Baizhou County completely listened to Liu Xiahui's suggestion, and did the ideological work of the people of the county non-stop, preparing to plant longan, passion fruit and potatoes on a large scale in Baizhou County in the spring of next year.
Liu Xiahui now has three secretaries and six assistants, and it is enough to have an assistant in charge of the trivial matter of opening a food processing factory, and there is no need for him, the chairman, to worry about it.
During the Spring Festival this year, because Tang Xiaomin was pregnant, Liu Xiahui's father-in-law and mother-in-law did not return to the province for the New Year, but stayed at their son-in-law's house for the New Year.
On the twenty-sixth day of the lunar month, Liu Xiahui's family, together with his father-in-law and mother-in-law, returned to Qinghe Village by helicopter.
There is no doubt that it caused a sensation throughout the village and even the town.
After all, this is the first private jet in the province, although the news that Liu Xiahui has a helicopter has long been known to the people of the town, but hearing about it is a different thing from seeing it with your own eyes.
As a rural person in this era, I have only seen airplanes on TV and when they fly in the sky, but now I can watch them up close, and the fathers and villagers of the ten miles and eight towns will naturally not miss such an opportunity.
From the 26th day to the 30th of the Chinese New Year's Eve, there was an endless stream of villagers who came to see the plane.
This Spring Festival, let Liu Xiahui's father-in-law and mother-in-law really see the customs and habits of different places, compared to the Spring Festival in Qinhu Town, Hubei Province, Qinghe Village is undoubtedly a lot more lively.
After the Spring Festival, in addition to Bainiu Town, the other 27 townships in Baizhou County began to grow longan, passion fruit and potatoes.
At this time, Tang Xiaomin's belly also began to grow slowly, and the expected date of delivery was August 18.
Originally, Tang Xiaomin planned to take a B-ultrasound to see if it was a boy or a girl in his stomach.
However, Liu Shita Hui has always objected, for him, whether it is a boy or a girl, it is a great joy, there is no need to know in advance.
It's June, and it's a very critical month.
First of all, Liu Guihua and Liu Yanqing, two brothers with whom Liu Xiahui has a very good relationship, have graduated.
On the day the two brothers graduated, Yanagi Hui pointed out a clear way for them, that is, to invest in fish farming.
Now Liu Xiahui's old willow fish village has opened hundreds of chain stores in Guangdong and Guizhou provinces, and the demand for fish is very large.
With the guarantee of Liu Xiahui's brother, Liu Guihua and Liu Yanqing naturally made a bold investment and built several large fish ponds in their hometown.
In addition to the two brothers who graduated from college, the potatoes planted by the old folks in Baizhou County are also ready to be harvested.
The yield of potatoes here in Baizhou County is about 1.2 tons, and each household grows an average of three to four tons, and the purchase price given by Liu Xiahua is 1,500 yuan a ton.
On average, excluding the miscellaneous expenses in the early stage, each household has an income of about 4,000 yuan.
In Baizhou County, potatoes can be grown for two seasons, and the income is about 8,000 yuan a year.
This is definitely a very good income for most poor households in Baizhou County.
If you calculate this income, even if you have no other income, you can get out of poverty in a few years.
Because Liu Xiahui has not yet competed with Lao Ken Lao Mai, he naturally has no way to make French fries, so he can only go all out to make potato chips, vermicelli and vermicelli.
Once the product is out, it must be sold, so He Hongwen, the general manager of Liu's Group, contacted the president and CEO of Walmart China through the relationship with the chairman.
Let Lao Liu potato chips, Lao Liu vermicelli and Lao Liu vermicelli be sold in Wal-Mart supermarket chains.
In addition to Wal-Mart supermarket chains, Liu's Group also cooperates with domestic and foreign supermarket chains such as Carrefour and RT-Mart to bring Laoliu potato chips, Laoliu vermicelli and Laoliu vermicelli to the national market.
Of course, it is not enough to promote the product to the national market, but also to start advertising to have sales!
This Liu Xia Hui has already confessed, those who should ask celebrities to endorse should ask celebrities to endorse, and those who should go to TV stations to advertise should go to TV stations to advertise, in short, we must build up momentum and make a name for themselves, so that there will be sales.
This money is absolutely unsaved.
As a result, during the summer vacation, viewers can often see advertisements for Lao Liu potato chips, Lao Liu vermicelli and Lao Liu fans on TV stations.
Especially the Lao Liu potato chips that are mainly recommended, they have spent a lot of money to invite Liu Tianwang to endorse them.
Such a two-pronged approach, coupled with the fact that the quality of Lao Liu potato chips is already much better than other competitors!
Therefore, as soon as Laoliu potato chips were listed, their sales soared in an instant, and they became a hot potato chip brand in China!