Chapter 108: Lack of Technology

If you want to reach cooperation between the two brands, you need to look at the market and technology, and the complementarity of the market space is insufficient, and sometimes it is not as good as the mutual effect between technologies.

The harvest year is insufficient at the technical level of oil extraction.

Although the Fengnian Technology Department has been updating its own technology, and even trying to innovate and introduce new technologies, it is an inevitable flaw that it is not enough because it has been established for too short a time.

Tianfu vegetable oil is different.

Although Tianfu vegetable oil is a way of joint operation of multiple enterprises, but behind them is the entire Shuchuan government, this brand was originally discovered by the Shuchuan government, and this brand is an ancient brand, not only from the modern beginning, the history of inheritance can be traced back to hundreds of years or even thousands of years ago, with a long-standing inheritance of an oil extraction technology, and often introduced a lot of new foreign technology.

In the research and development of rapeseed oil, Tianfu rapeseed oil has achieved the limit, whether it is color or taste, is unique, their rapeseed oil in the country status is comparable to the status of Luhua peanut oil, there is no second.

Therefore, if it is a joint venture in terms of technology, Fengnian does not have enough confidence, so Zhao Yongnian's confidence is insufficient.

"Our soybean oil technology is actually good in the northwest!" Song Shan squinted: "Whether it is in terms of yield, health, taste or color, at least in the northwest market, it is rare to see, and we also have certain advantages!"

"Indeed!" Zhao Yongnian nodded: "But it can only be limited to the northwest, compared with some big brands of edible oil today, our technical level is still poor, even if it is just the squeezing of soybean oil, whether it is Arowana or Fulinmen, it is far beyond our technology!"

"This is also a reason why our market is limited and has not dared to go to Zhongzhou and open the markets in North China, East China and Southwest China!"

At the beginning of the market, Zhao Yongnian and Yu Mu considered whether to go to Zhongzhou, go to Jinxi, and open up the market in North China and East China, but then they thought about it, they still gave up, because the goods have no advantage.

"This is the technical disadvantage, in the northwest market, our soybean oil is good, but put it out to compare, once the goods are compared, the level is immediately clear, and our bumper year goods have no advantage!"

Zhao Yongnian said: "Unless we can introduce more advanced oil refining technology!"

"How?"

"Imported from abroad!" Zhao Yongnian said: "Last year, I saw in a grain and oil magazine that the United States has an advanced technology, and I think that when the second phase of the plant is completed, this kind of production line can be caused.

"Geng Lao is thinking about stability, and Yu Mu is thinking about our current demand for supply, so it is normal for them to oppose it, and I also think that it is not a good time to introduce new technologies now!"

Song Shan shook his head and said softly: "The introduction of technology is a good thing, I am also in favor, if the product wants to be better than others, technological innovation is inevitable, and we must maintain this technological innovation in order to stabilize the value of our goods, backwardness will always be beaten, but at present, for foreign technology, we can make little comparison, and the harvest year is not allowed to introduce such a large amount of money to introduce new technologies and new equipment for the time being!"

"I know this!"

Zhao Yongnian nodded, although he was a little unwilling, but he also understood that today's harvest year was not enough and could not withstand the toss.

Song Shan said in a deep voice: "Since there is no contrast in technology, we can only work hard from the market space, in the Xihai market, they fought with us for a head and broke the bloodstream, I don't believe they can't see the northwest market, soybean oil in the northwest, corn oil, we have won the first hand, but in rapeseed oil, we have no advantage in itself, give up this part of the market, if we can exchange for the entire southwest market, for us, it is a million things!"

Now they can only make a fuss in the market.

In fact, Song Shan doesn't know much about the market situation of Tianfu vegetable oil.

Twenty years later, that is, in 17 years, the area of rapeseed planted in Shuchuan was 15 million mu, and the output of rapeseed oil was more than 2.5 million tons, accounting for more than 30 percent of the national rapeseed oil market.

That's a real Big Mac.

Even now, the brand of Tianfu vegetable oil is also a household name, and in the southwest market, they are even more intertwined, and it is also a very difficult thing if they want to enter the harvest year.

However, using the northwest market as a bait, it is not impossible to lure Tianfu vegetable oil to the north, as long as they are willing to go north, then in the southwest they must relax a little market share, this is the opportunity of a good year.

"What if they don't want to cooperate?" asked Mr. Zhao.

"Then attack!"

Song Shan said firmly: "The market is everyone's, not their family has the final say, with their assistance, we can spend less manpower and material resources, but even if there is no them, or even have a hard fight with them, I am not afraid, the harvest year must have the confidence to face them, this is the confidence of an enterprise!"

"Got it!"

Zhao Yongnian nodded: "Then are we looking for a dealer, or sell directly!"

"Dealers are a must, but first of all, we have to use direct sales to open the market, if there is no market echo, no dealers are willing to cooperate with us!" Song Shan has recently learned a lot of business knowledge, in addition to the skills he learned in his previous life, in this regard, the attainments will not be worse than a person who has been in business for more than ten years, after all, in the era of the information explosion in the previous life, what kind of just can be accessed, but there is no careful precipitation, now as long as the precipitation, a hundred passes, he is also a little talented in business.

"Where to start?" Zhao Yongnian asked again.

"Yudu!" Song Shan said: "Chongqing is a municipality directly under the central government, the market is bigger than Chengdu, once we can open the market of Yudu, we can open up the entire Shudong market!"

"Actually, we can start with the sidelines!"

Zhao Yongnian's opinion is a little different: "Southern Yunnan, your province, eat these markets first, it's the same, it will be easier!"

"It's different!" Song Shan shook his head: "If we want to cooperate with them, we must first show our skills, to put it mildly, a big brand like Tianfu vegetable oil, not a cat and a dog can come to cooperate, sooner or later, whether it is to go to southern Yunnan or your province, we can't give full play to our strength, which makes people look down on it!"

"That's right!"

Zhao Yongnian nodded, and then asked, "What can I do?"

"Before the first workshop of the second phase of the plant is put into production, I want the supply of two factories in Nanzheng!"

Song Shan said: "You personally go to Nanzheng, from now on, Nanzheng hoards goods, to deal with our development of the Yudu market goods, I don't want us to open up the market effect at that time, but because of the shortage of goods and lost the opportunity!"

"Good!"

Zhao Yongnian nodded: "I will go to Nanzheng in person, but ......"

He thought for a moment and said softly: "In this way, there will be problems with the supply of the market in the south of Qinchuan!"

"Find a way from the factory in Xijing!"

Song Shan said: "I remember that you have a treasure cover, and the Xijing factory can increase production, but the technology is not perfect!"

"That's true!"

Zhao Yongnian nodded: "But technical transformation also needs funds!"

"Discuss with the Finance Department, I don't believe that in such a big bumper year, I can't get the technical transformation funds of a factory!"

"Okay!"

Zhao Yongnian also knows that now is the time for high-pressure output, and everything can only be compromised to production: "If there is another month, let the first workshop of our second phase plant start, but we can solve this problem!"

........................

In the following time, Song Shan began to run on both sides of Fengsheng and Yudu, on the one hand, preparing for the project team to enter the southwest market in the harvest year, and on the other hand, paying attention to the development of Fengsheng agriculture, working overtime almost every day.

It was the first time since he was reborn that he had slept less than five hours a day at high intensity.

But his efforts are worth it.

Before November 20, Fengsheng completed the planting of 3,000 acres of winter wheat, and the first phase of the greenhouse has been built 200 acres, and the planting area of 180 acres has been planted with nine kinds of vegetables.

In addition, in the harvest year, the project to enter the southwest market was completed, the entire project team Song Shan personally took command, from Jiangshan grain and oil dispatched Luo An as the deputy team leader, from the sales department, the finance department have dispatched elite soldiers, the preliminary work has been completed, just waiting to go south.