Chapter 136: Brand Concept!

So Ye Yu thought about it and held a special meeting.

This meeting was mainly attended by Liu Ruyan, Ye Lan, Tan Lin, Zhang Chuxiong, Xiao Shu, Li Ming, Yi Xinyi and others.

It can be said that the main persons in charge of garment factories, garment companies, and garment stores are basically here.

First of all, Li Ming reported on the situation of the two factories.

Everything is going smoothly and the plant is running very well.

Some of the garments produced are supplied to the garment world, and the other part is sold to other clothing stores.

Of course, in terms of price, it is according to the normal procedure.

Therefore, even without the store of the clothing world, the factory itself can be self-financed.

In terms of clothing world, although business has declined due to the impact of the Korean Wave, the overall situation is still good.

At least you can keep the branches open continuously.

Hallyu is mainly in the mid-range.

The clothing world is in the middle and low end, so the mid-priced clothing is more affected.

As for the special clothing, the clothing world is still the only one.

Liu Ruyan, Uncle, and Ye Lan talked about the clothing store one after another.

"Since the addition of Yi Xinyi, our clothing company has been like a tiger with wings, and recently, Yi Xinyi has designed several clothes, which are very popular. Tan Lin told about the company.

Clothing companies are currently mainly developing new clothes.

To put it simply, it's not imitation, it's creation, so the designer is crucial.

At the same time, Tan Lin sent out some of the information.

These are all clothes designed by Yi Xinyi.

"At present, all the clothes designed by our company are marked with the logo of the clothing world. Tan Lin spoke in detail.

"How do you set the price?"

Ye Yu's heart moved slightly.

"It's all the same as before, it's all designed as a bargain. Tan Lin didn't think about it.

The so-called special clothes, which are very cheap.

Basically, it costs a few dollars, or a dozen yuan, and adds a little money.

Twenty or thirty a piece of clothing, or the latest, or comparable to the latest special clothes.

"Special sale?" Ye Yu thoughtfully.

Half a sound, then muttered: "Boss, your thinking direction is wrong, the clothing world wants to beat the brand out, but not rely on special clothes, our clothing positioning must be based on the middle price, simply put, any piece of clothing designed by our designer, the basic price must be more than 100!"

"With such a high price, will it affect sales?" Tan Lin hesitated slightly.

"On the contrary, sometimes, when the price is higher, it will be easier to sell, so if you don't believe it, you can give it a try. Ye Yu smiled slightly.

Because he thought of a classic thing in his previous life.

There is a clothing store that sells all kinds of clothes, but one piece of clothing can't be sold.

Once, the owner's girlfriend came to play and saw that the price on the clothing was 80 yuan, and the girlfriend casually added an extra 0, changing from 80 to 800.

As a result, the clothes were sold out on the same day.

Bargain clothes are easy to sell, but some customers won't buy bargain clothes.

Because they feel that the quality of the clothes is definitely not up to par.

After all, the price of clothes is only twenty or thirty, and the cost of clothing is probably only about ten yuan, can it be regarded as fabric?

What's more, this is designed by Yi Xinyi, one of the top designers in the world in the future.

The clothes designed by her were sold at a special price of twenty or thirty, and it is estimated that people will have to laugh off their big teeth.

Ye Yu made a decision, and the clothing company as a whole made changes.

In terms of clothing styles, they are still designed by designers.

Including market research, market dynamics, personal encouragement from designers, etc., these details have not changed.

Only in terms of pricing, all clothes designed by clothing companies are priced at more than 100.

In addition, if it is a costume designed by Yi Xinyi, the price is at least three hundred or more.

Everyone knows that Ye Yu has a different view of this Yi Xinyi, to be precise, he values it very much!

However, Ye Yu priced the clothes designed by Yi Xinyi at more than three hundred, and they were quite surprised one by one.

Of course, with the increase in pricing, the fabric of the clothes will naturally change.

Tan Lin persuaded Ye Yu to try to start with a hundred prices and come step by step.

It's just that Ye Yu is bent on going his own way, and even in Ye Yu's opinion, with Yi Xinyi's later identity, achievements, let alone three hundred, even if the price is higher, it is cheap.

"Xiaobai is back!" Ye Yu was about to advertise a few clothes for Yi Xinyi, when he unexpectedly received a call from Bai Ling, and he smiled.

Some time ago, because of Ye Yu's song, Bai Ling's women's group became popular.

At the same time, Bai Ling signed a contract with a company and went to train and publicize.

Therefore, in the past few weeks, Bai Ling's other classmates have come to the catwalk, but compared with Bai Ling, they are a little worse.

What's more, Bai Ling's women's group has become a little famous, and it is basically infinitely close to a third-rate star!

"Ye Yu, I did something, can you forgive me?" On the other side of the phone, Bai Ling seemed to be a little hesitant.