Chapter 156: Fast and Furious
This is the second time that Luo Li has said the words "national pride" in front of many people.
Because in his heart, this is not a simple slogan, but his real thoughts.
Once reborn, Luo Li never thought of living a life and being a simple rich man.
He wants to use his ability to cheer for the people's yearning for a better life.
That's why he decided to sell the motorcycle so cheaply.
Of course, this decision also draws on the practice of Xiaomi in the previous life:
Start anew, start from scratch, and use the price of copycat machines to quickly seize the market.
The use of higher quality than the copycat machine will only be able to buy the copycat machine customers to win.
After that, he used public opinion to gradually reverse the impression of cheap brands, and spared no effort to build an ecosystem, so that high-end users can also be attracted to the Xiaomi brand.
This routine, Xiaomi spent 10 years to prove feasible.
And Luo Li was a personal witness, so it is even more handy to use this routine.
He still vaguely remembers the earth-shattering news in the CCTVยท1 news broadcast:
"China's Xiaomi company has developed the world's fastest mobile phone! The model of the Xiaomi 3 mobile phone uses the Snapdragon 800 processor ....."
As soon as this news was broadcast, Xiaomi embarked on a path of rapid development.
The shipments in the current quarter surpassed many traditional domestic brands, and there was a faint trend of breaking the monopoly of "China Cool Union".
And his founder and leader are also known as "Rebus" by the Chinese people.
Now, Rebus and Pony are in the ring in the field of PC office software.
And he wants to follow his idea and build his Sunflower motorcycle into the Xiaomi of the motorcycle industry, and eventually compete with the Apple-Honda company in the motorcycle industry.
This was Luo Li's goal, and he stood in the center of the conference room, looking around at the silent surroundings, his eyes blazing and full of hope.
After the meeting ended, everyone who left the conference room was still discussing Luo Li's decision in whispers.
And Gu Ming also sighed and shook his head and left.
Although he and Luo Li had different ideas, after receiving Luo Li's instructions to develop a new engine, he quickly adjusted his emotions and put all his thoughts on research.
"Are you confident?" Luo Li asked at Gu Ming's back, but Gu Ming didn't look back, just raised his thumb high above his head.
For this straight-tempered general who can go on the track and study technology, Luo Li knows that he is a workaholic who is not inferior to Brother Xiaoma.
So although it is difficult for such people to communicate, it is also easy to get along with.
Luo Li smiled slightly, then ignored Gu Ming, but deliberately opened a small stove for the newly established public relations department.
Fang Cai, under the recommendation of everyone, Qi Guoqing's secretary Tian Yaozu became the helmsman of the public relations department.
Although Luo Li was not familiar with this Xiao Tian, he understood that since this person could be appreciated by Qi Guoqing and stay by his side, and he could be recommended by everyone, it must have his uniqueness.
"Oda, after going to Jingshi, I went to the TV station.
I found Mr. Zhang, who was in charge of the advertising business, and he had worked with me before, so I guess it would be convenient for us.
In terms of the publicity of those magazines, they are mostly invested in some lifestyle and current affairs magazines.
Motorcycles are not as good as others, and the audience is relatively small, so magazines like children's pictorial do not need to be submitted, and resources are wasted
......โ
Luo Li kept telling Tian Yaozu about his experience, and Tian Yaozu also carefully recorded Luo Li's words, appearing very focused.
But when Luo Li finished speaking, Tian Yaozu grabbed Luo Li, who wanted to leave, and said seriously: "Mr. Luo, I actually have some ideas of my own, can I talk to you?"
Luo Li was stunned when he heard this, and immediately realized that he was indeed a little arbitrary.
He smiled and said, "I'm sorry, Oda. If you have any ideas, you can say it. โ
"Mr. Luo, first of all, I have a few different views on what you told me. โ
"Oh?"
Luo Li was a little surprised by Tian Yaozu's straightforward style.
As soon as he opened his mouth, he had to refute the leader's suggestion, it seems that Tian Yaozu is really not a person with high emotional intelligence.
But Luo Li nodded solemnly and looked at Tian Yaozu seriously.
Because he knows that it is often this kind of straight person who has real talent and real learning. is like Gu Ming, who has contradicted him many times.
It seems that the character of the Bayu people is really spicy and rushing.
Luo Li sighed while listening carefully to Xiao Tian's suggestion: "Mr. Luo, you said that magazines like children's pictorial don't need to be advertised, because you consider that children can't afford motorcycles, right?"
However, I think that this type of magazine needs to be hyped up and spend more effort to design advertising images.
Because children can't afford motorcycles, but their parents can.
Moreover, a person's dream is often established in childhood, so as long as our motorcycle pictorial is beautifully made, children will love it.
This kind of childhood feeling is the rarest thing.
When they grow up and have the ability to buy, I think they will definitely have the urge to buy Sunflower motorcycles.
......
So, my advice is to invest in any magazine that can be advertised, and we should invest in it!
And mass production of large opening posters, as a giveaway between these magazines.
This is far more eye-catching than any text advertisement. โ
Luo Li listened carefully to Xiao Tian's words, and the more he listened, the more surprised he became.
Use feelings to pave the way for the future, and he can think of it.
Luo Li sighed that Tian Yaozu was indeed a talent, and at the same time recalled his childhood.
At that time, weren't there always posters of football stars on the walls of your house?
Thinking that Sunflower's motorcycle would appear on the walls of all the children in the north and south of the motherland, Luo Li's eyes lit up, and he laughed and patted Tian Yaozu's shoulder.
"Good idea! Whatever else comes to mind, say it and listen!" Luo Li saw Tian Yaozu's calm expression, and knew that his words were not finished yet.
"Mr. Luo, in fact, we can publish a children's magazine by ourselves. It's called "Moto" or "Moto of the World"!
Mr. Luo, I have researched, not to mention other places, just Bayu people hope to see a magazine about motorcycles.
This magazine not only lists and evaluates the advantages and disadvantages of motorcycle products around the world, but also introduces general information such as motorcycle repair knowledge and mechanical construction knowledge.
These contents can be submitted to major engineering universities across the country......
Mr. Luo, at the meeting just now, didn't you say that you would set up a propaganda department.
In fact, the function of that department can be fully fulfilled by this magazine.
.......โ
Luo Li didn't expect that Tian Yaozu would talk to him endlessly about the idea of starting a motorcycle magazine for more than an hour.
In this regard, in fact, since Tian Yaozu said the first sentence, he had already made up his mind and made a plan.
You must know that there is "Football News" in the field of football, "Basketball World" in the field of basketball, the popular "Computer News" and "Computer Enthusiasts" will appear in the computer field in the future, and the famous "Autohome" will appear in the field of automobiles.
These newspapers and magazines have played a vital role in promoting knowledge in their respective fields.
So after listening to Tian Yaozu's description, Luo Li nodded in Tian Yaozu's expectant gaze.
"Actually, this is your own dream, right?" Luo Li asked with a smile.
A trace of embarrassment flashed in Tian Yaozu's eyes, touched his scalp and smiled innocently.
"A million a year, do it.
But the work I let you do is not allowed to be left behind.
Ask professional people to take those photos, and invite more models, preferably fair-skinned and beautiful.
Open another car owner's story section, and there must be photos and stories, the kind that tells the story.
It tells the story of the relationship between the owner and the motorcycle and the changes that the motorcycle has brought to their lives.
And the travelogues of those owners on motorcycles......"
Luo Li made a suggestion to Tian Yaozu that suddenly came to mind.
These suggestions are the most eye-catching content on the "Autohome" forum in later generations.
No one wants to look at those dry advertising words.
What everyone wants to see is the real life and real journey of an ordinary car owner like himself.
"Yaozu, the name of the magazine is called "Fast and Furious" in my opinion. After all, in the future, we may be producing more than just motorcycles.
And this magazine should be run with a neutral attitude, so as not to let others find out that this is a magazine run by Sunflower Motorcycle Company!"
Before Luo Li and Tian Yaozu ended this discussion about advertising, they said seriously to him who was in a trance.