Chapter 111: Three Birds with One Stone

"Activation code?"

"Software activation code?"

The activation code is not unique to online games.

The earliest activation codes were set for genuine software.

Generally, genuine software is purchased and installed, and then there is an activation code on it.

Fill in the activation code, you can pass the verification of the genuine software, and then use the software normally.

If you don't have this activation code, then you can't use the software.

This is set to prevent piracy.

It's a pity that even with the activation code, piracy has not been prevented, and the activation code is not activated for genuine software anymore.

Of course, in addition to software activation codes, there are also game activation codes.

However, this game activation code is generally a single-player game.

Players who purchase a stand-alone game and install it at home need an activation code to activate it.

This activation code is equivalent to a key, and without this key, you can't get in the door.

The principle is the same as that of genuine software, and the activation code is also to prevent piracy.

However, when using the activation code in the online game, some people don't know what it means?

"Mr. Chen, don't online games need more people to play as much as possible, using the activation code, I'm afraid it will block most players from entering. ”

Zhang Jianming was very puzzled.

"Yes, Mr. Chen, Zhu Jun means that he wants more people to play as much as possible, as soon as the activation code comes out, I'm afraid there are some people who want to play, but they can't get the activation code, so they can't enter the game. Once we can't get into the game, how can we guarantee that 30,000 people are online at the same time?"

Xie Zhang also didn't know what Chen Yu meant.

Li Nan wanted to ask, but the two had already asked, so he didn't say.

But even if he didn't say it, Li Nan was full of doubts.

He didn't understand, what did Mr. Chen do with this activation code?

Isn't it to attract traffic, and now it's the other way around?

"It seems that everyone's understanding of activation codes is limited. ”

Chen Yu smiled slightly: "Admittedly, the activation code was used by genuine users at the beginning, and he put an end to pirated users." Without the activation code, players cannot use the software and cannot play the game. It stands to reason that this does limit the number of players and cannot be used by everyone on a large scale. But why don't you think about it from a different perspective? When something is very scarce but extremely popular, the more you can't get it, the more you want to get it. And the more you think about it, the more exciting it becomes. ”

"Mr. Chen, you mean that we will first fry the miracle mu, and then launch the miracle mu activation code. In order to get the miracle MU activation code, everyone will inevitably spend countless thoughts and costs to fight for it. And in the process of obtaining the activation code, he himself stimulates the popularity of the miracle? and so on, we can promote the miracle to the peak. ”

Xie Zhang sorted out a word and said.

"That's right. ”

Chen Yu nodded: "That's it." It is not easy to get more than 30,000 people online at the same time for the Miracle Closed Beta test. With general means of promotion, it is almost impossible. However, if we use an activation code, we can make this impossible possible. ”

This was said by everyone.

At the same time, everyone became extremely interested in this activation code.

"By the way, Mr. Chen, how do we issue this activation code?"

After thinking about it, Zhang Jianming asked, "Do we sell activation codes?"

Xie Zhang hurriedly said: "Haha, if we sell the activation code, we can also make a lot of money." ”

"What to sell, we can't look down on this little money. ”

Chen Yu was speechless.

Why did these guys suddenly think of selling activation codes?

This is not selling software, selling stand-alone games, this is an online game.

"It's definitely not okay to sell. ”

Chen Yu shook his head.

He doesn't know if other game companies sell activation codes, but he won't.

"Since it is not sold, can we just distribute it directly, I don't think this will work. Players get it too easily, and they won't cherish it either. ”

Zhang Jianming was a little entangled.

I just came up with such a great idea, but I ran into a problem.

"It's very simple, we can send the activation code in two copies, one to the guild that has settled on our platform. As for the number of distributions, they are distributed evenly according to the proportion of tasks done by the guild, and if they want more activation codes, they have to complete more tasks and carry out more promotions. The other is a platform event that we keep for those who have not joined the guild as well, giving them a chance to get an activation code. ”

As soon as this plan came out, everyone clapped their hands and supported it.

"Mr. Chen, this plan can not only expand the reputation of our 5173, but also further strengthen our cooperation with major domestic associations. ”

"Yes, it turns out that those guilds are only competing for honor. However, the number of top 100 guilds is limited after all, and some of those who fail to enter the top 100 guilds do not have much motivation. But if you add this activation code, in order to get the activation code, these guilds will also firmly cooperate with our platform. ”

"Hehe, in this way, even if Sohu presses the realm, we don't have to worry. ”

As soon as the activation code comes out, it can be described as killing three birds with one stone, and there are many benefits. However, Chen Yu still gave a special advice: "We can use this activation code scheme once, and Sohu will also use it." Therefore, in addition to our cooperation with Zhu Jun this time, we must immediately sign exclusive contracts with other major game manufacturers that are ready to go public. ”

What is an exclusive contract?

That is, after cooperating with 5173, you cannot cooperate with any other competitors.

In this way, once Sohu finds out about the movement, it is too late for them to get an activation code.

"Mr. Chen, I'll do this right away. ”

"Okay, that's all for today's meeting, let's get busy. ”

Chen Yu adjourned the meeting.

Zhang Jianming was busy contacting major game manufacturers.

Li Nan is formulating the rules for activation codes.

Xie Zhang once again improved the promotion plan.

Methodical and divide the work.

As for Zhu Jun, when he went back, he was still thinking about what method 5173 would use to promote their miracles.

The internal test broke 30,000, to be honest, Zhu Jun really didn't have much confidence.

It's just that when Chen Yu communicated the activation code scheme with Zhu Jun, Zhu Jun suddenly became extremely excited.

He started out as a businessman himself.

He already knew what it meant to be a strange commodity.

If the rarity of activation codes is launched, it will definitely be able to explode in the field of online games.

Even if they don't need to operate much in the future, countless players will go crazy for the activation code.

"I thought that kid was just like me, a master of pretending. Unexpectedly, he has some skills. ”

"It seems that 10 million is not unjustly spent, no, I only paid 3 million first. ”

Thinking of this, Zhu Jun thought of what Chen Yu said a few days ago that let them return the rest slowly.

This confidence, thinking about it, this guy has already become full of confidence.

I'm not afraid that you won't pay it back, and when you make money, you will naturally send the money to your door.

You'll even strengthen your cooperation with them.

"Hehe, good boy, we'll deal with each other again in the future. ”

Zhu Jun smiled, and he was in a good mood for a while.

In his heart, he was faintly thinking about challenging Shanda, and he had a long and short mind with Chen Tianqiao.

However, Zhu Jun suppressed this thought for the time being.

It's too early to challenge Chen Tianqiao, and the first thing they have to do now is to prepare for this internal test.

It's just that this side has already prepared an activation code scheme.

Sohu, who was beaten by 5173 before, is still thinking about 5173's guild system at this time.