A provincial film company.

As soon as the representative returned from a business trip to the capital, he shouted when he entered the office: "Xiao Li, bring that information!"

There is this tacit understanding between the superiors and subordinates, one is not clear, and the other actually understands that the subordinate has handed over a document. He flipped two pages and stared at a line of words:

"Fifty Times of First Love"?

"The surname Xu has been popular in the market for a few years, and I don't know what my surname is. ”

"Xiao Li, immediately contact the theaters and ask them to come to the meeting!"

"You're ......"

"As long as you don't let go of this first love this year, it's easy to say in the future, go quickly!"

The subordinates didn't dare to speak, but before they could get out, one of them ran in first: "Lao Wang, Lao Wang!"

"Why are you panicking?"

"Look at this!"

Bang! The man threw down a copy of "New Film and Television", with a big title on the cover: 1999 Special Issue - Investigation of the Survival Status of Cinemas in China.

The representative's heart twitched, and he hurriedly flipped through it.

Each issue of "New Film and Television" is very thick, and the special issue accounts for one-third, with detailed text and rich pictures.

"Quancheng, Xiaoguanghan, opened in 1906, can be called the earliest cinema in China, and later changed to star cinema.

I met an old audience member who enthusiastically told me about the release of "Manhunt" in Springs in 1978.

I waited in line for an hour to buy a night ticket, got up at 3 a.m. to watch a 4 a.m. movie, and came home and was beaten up by my mother.

At that time, the fire, I still remember the line: Look, what a blue sky! If you walk past it, it will melt into the blue sky, and you will keep going, and don't look at either side......

He suddenly became very serious, and pointed to the star cinema with some nostalgia, "I haven't been to the movies for a long time. ’”

"Zhuzhou, People's Cinema.

Lin Jirong, 66, has just retired, and he is the first generation of film projectionists in Zhuzhou. His son Lin Yixiang entered the People's Cinema in 1987 and became a second-generation projectionist.

In the beginning, there were no chairs, but benches that could accommodate about 1,000 people. I remember playing "Shangganling" and "Flower Girl", which lined up 8 times a day, and the venue was full.

At that time, it was called a key film, and tickets could only be bought two or three days in advance, and sometimes standing tickets were sold. Not so far as it was for my son, there was a fire in the theater for the first two years, and it was changed to a smaller size after the reconstruction.

Only 300-400 people can be seated.

Rent out other places, dance halls, video halls, game halls, and restaurants. No one watched the movie anymore, and sometimes I came and sat and no one bought a ticket for a day. ”

"Chengdu, Victory Movie Theater.

In the tea garden next to it, 40-year-old Chef Chen reminisces about the prosperity of the past.

"Documentaries cost 5 cents a piece, 2 cents for an ordinary screen, 2 cents for a wide screen, and 3 cents for a wide screen. That will play "Lushan Love", which is really a sensation in the city.

Now the ticket prices have risen, and some theaters in the city have risen to 10 yuan, and the victory is still two and a half. But no one looked at the two pieces of five, and the day was not as good as the day, and I heard that after the New Year, it was completely ignored and changed to a badminton court.

Those seats can be reserved for retired workers to use for meetings......"

A city, a cinema, a witness, a short article, a photograph. But in the eyes of some people, it is like a bayonet piercing the heart, and the whole body is cold.

Everyone knows that the operating environment of the theater is not good, but no one has carefully investigated and then come up with a report.

There are reports, there are no reports, and the meaning is completely different.

And at this moment, there is such a big thing, Chiguoguo's presentation in front of the employees of the national film system, and it continues to spread outward.

“......”

The representative was speechless for a while, "This, this, this is not right!"

"You can check it out on the Internet again. ”

The representative doesn't know how to go online, so someone came to help him board Sohu, and a lot of the content is a reprint of "New Film and Television", but the intensity of the rhetoric is far better than that of the print media, especially that topic:

"Chinese movies are going to die!"

"The negotiations have been successful, WTO accession is imminent, and this long marathon is about to reach the finish line. And just as we are about to usher in an unprecedented opening-up, Chinese filmmakers are not in the mood for joy.

Everyone shouted that the wolf was coming, and the seminars were one after another, but they did not even agree on the most basic understanding of the future.

Compared with the rapid development of television art, our films have not yet escaped the planned economic system. Can our existing game of chess be called a market?

This year, in the case of the ban on imported films for half a year, the national box office is expected to fall by 50%, and in the first five years, imported blockbusters have accounted for 2/3 of the share.

......

Production, distribution, screening, review, creation, filming, from top to bottom.

The monopoly of provincial companies is deeply entrenched, and on the grounds that they do not give copies to blockbusters, they are stuck in the neck of theaters.

Regard the theater as the ban of its own company, regard public power as private rights, regard the overall situation as nothing, regard reform as a stumbling block, and regard the upcoming tide of opening up as its own begging nourishment!

......

With such an environment to meet the big market after China's accession to the WTO, can China's film industry answer 'is ready'?

Chinese movies are going to die!"

In the early days, the Internet was a magical land, and anyone dared to say anything, and there were countless more fierce than this.

But this content has made the current few people frightened, their hands and feet cold, and the dirty thoughts that are protected by the unspoken rules have been revealed at once.

Murder and heartbreaking!

After the article, there is another survey poll:

"Do you like watching movies?"

"What do you think the future of Chinese cinema will be?"

Tens of thousands of people have participated, with 41% liking, 20% disliking, and 39% average.

It will rise 21%, it will die 18%, it will be swallowed up by Hollywood, 34% will be integrated, and 27% will not care.

On BBS, an article is extremely popular and has many comments:

"Do Chinese love to watch movies?

This is a very delicate question, and many people may answer that movies are leisure, and it doesn't matter if you watch them or not, they can't affect your life. What's more, there are so many ways to entertain now, and this one is not bad.

At first, I thought I was the same opinion, but when I think about it, in my 28 years of life, movies are not as dispensable as I thought.

I still clearly remember that in the open-air "Shaolin Temple" in the village, I was lying on the haystack and watching, and I fell asleep unconsciously, and was easily found by my mother.

Later, when I went to school, I organized to watch "Juvenile Delinquents", but I didn't understand it at the time, but I felt that every time I watched a movie, it was like a holiday.

When I went to college, my living expenses were limited, and I was reluctant to go to the theater.

Later, I worked, and I had less leisure time, but I still went to watch Chinese New Year movies every year, and naturally there were big boats.

Even now, my daughter-in-law and I are keen on TV series and VCDs, I can't say that I don't like movies.

Just now, I called my mother and talked about it. She happily told me about her memories of that era, "Liu Sanjie", "Ashima", "Flower Girl", ......

Cinema seems to be a form of leisure, but it's more than that. ”

............

Historically, there has never been a large-scale, detailed, cinema-specific survey in the '90s.

Now there is, and it took half a year.

Written in black and white, the photos are clear, and the depressed theaters are presented to millions of readers without reservation, and quickly spread to a larger range.

Reasonably, these four words are very, very important.

This is a survey commissioned by Radio and Television to do by "New Film and Television", and the division is famous.

And this report was handed to the table of the big leaders. In the next few days, Leader Tian, Wu Mengchen, Han Sanping, including Teacher Xu, were called in turn to inquire.

The film industry is no longer surging in the dark current, it is all on the bright side.

The so-called 500,000 troops couldn't sleep horizontally, and only the words could be seen from the cracks, and there were two words written all over the book: reform!

(And ...... ）