Chapter 1540: Fidget Spinner
"Singer Kim Taeyeon!" As if it had been discussed, the day after Taeyeon's concert, many media quoted her self-introduction at the concert.
No words of praise!
A small indoor concert does not have the fiery atmosphere of a large-scale concert, but is more like a concert, singing seriously and listening attentively.
Taeyeon likes to sing, and she likes it from the bottom of her heart, so Park Ji-hoon specially prepared such a concert for her as a Christmas gift. collaborated with Yuli, Yoona, and Krystal in movies and TV series, but did very little for her.
As it turned out, Park Ji-hoon did the right thing.
Although it is called "pumping", Taeyeon is a quieter and even a little melancholy in private, so she is so dependent on Park Ji-hoon and hugs him tightly when she sleeps. Even though it has changed a lot now, there is not much time to smile so brightly every day like after Christmas, and even put down the bangs again, comb the slightly immature hairstyle that Park Ji-hoon liked in the early days of his debut, and often take the initiative to spoil him, and sometimes even to Park Min-ah's younger sister...... It's normal if it's Yoona and Jessica, but Taeyeon only does it when she's happy.
Park Ji-hoon is also in a good mood.
Not only is Taeyeon very happy, but she is also in a good mood with the Blue Dragon Award for Best Actress, and the atmosphere at home is also harmonious.
Although there is not much time to get together during this time.
The awards ceremony of the three major TV stations at the end of the year has nothing to do with Park Ji-hoon, all the energy is focused on "Ghost", the audience's love and expectation are good, but it is also a kind of pressure on the actors and crew, and the later plot will be scolded very badly.
Yuna was busier than him, staying in his lounge on the top floor while filming in the building's studio.
Krystal used to do this when filming Pinocchio, and there is nothing happier than being able to get to bed as quickly as possible when you're exhausted.
In the busy, 2014 passed quietly.
Because they were busy, they didn't get together on New Year's Day, and everything was uneventful.
It is worth mentioning that in the performing arts awards of the three major terrestrial TV stations at the end of the year, Liu Zaishi successively won the highest awards of MBC and KBS, and almost won the honor of "Triple Crown". Unfortunately, the SBS Acting Awards were finally won by Lee Kyung-kyu, and it was also the first time in his life that he won the SBS TV Acting Awards.
The awards ceremonies of the three major TV stations have become much more humane.
At the same time, Park Ji-hoon's big plan, which had been brewing for half a year, was also quietly launched.
In 2014, his investment company deliberately bought a patent in the United States, fidget spinner. This is a small toy that was invented by Catherine Hertingjie from Florida, USA. In 1997, she was granted a patent for the design of a fidget spinner, but in 2005 she dropped the patent because she could not afford to renew the $400 patent.
Park Ji-hoon also stumbled upon this small toy, originally he was looking for an item that could bring opportunities to his e-commerce, which could be cosmetics, shoes, but jewelry...... I didn't expect to end up choosing a toy. But after accidentally seeing this suggestion submitted by the employee, I caught it at a glance, and then I bought the patent, bought some toy factories, and then signed supply contracts with more toy factories to stock up.
Not only from confidence, but also from confidence, even if he loses tens of millions of dollars, it is insignificant to him.
In fact, as early as the "Ghost" tidbits released on the official website, it can be seen that he often plays with a delicate fidget spinner toy, but deliberately maintains a sense of mystery, even if the audience asks, he deliberately ignores it and does not answer, in order to brew and ferment.
According to the plan, it was fermented from Europe and the United States first.
As early as the Christmas period in 2014, this new toy frequently appeared in media reports, and many athletes, celebrities, and "Internet celebrity" young people are playing with this "fresh" little toy!
Park has invested a lot in publicity, but he has not found many athletes and celebrities to endorse him, and most of the athletes reported by the media are players from the Boston Red Sox baseball team and Liverpool Football Club. As we all know, Park Ji-hoon is the second shareholder of these two teams.
As for celebrities and some celebrities, they are gifts received from time to time.
The main contract endorsement is "Internet celebrity"!
The market research department found that the influence of influencers is gradually expanding, and this is true on a global scale. In Europe and the United States, some Internet celebrities such as parkour and dancing often have good influence in their respective circles, and even have celebrity fans! They may not be able to drive too many fans themselves, but they can influence the popularity of this circle.
Fidget spinners have become popular, and the momentum is even greater than the planning team predicted!
First it spread in European and American celebrity circles, then among teenagers, and then spread to Asia! Many Asian celebrities are willing to imitate European and American celebrities, or pay attention to European and American fashion, and this time it will naturally not be left behind.
At this time, the company's publicity was overwhelming.
Many teenagers who want to buy fidget spinners find that only one e-commerce company called "My" is in stock!
It's not that there are no followers, one is facing the patent circle, and the other is that Park Zhixun has been laid out for too long, and many toy factories that want to follow the trend have either signed a supply contract with Park Zhixun, and the liquidated damages are amazing, or they find that they can't buy the necessary bearings!
When some toy factories secretly produce and sell, they find that almost everyone already knows that they can buy fidget spinners and this brand on "My" e-commerce.
As the first to eat crabs, it is easy to occupy the market and play a brand effect!
Moreover, Park Zhixun is too well prepared, not to mention the control of patents, supplies, and production materials, the products are also diverse, with prices ranging from a few yuan to several thousand yuan, including a black classic model composed of ceramic hybrid bearings and three stainless steel round bearings on the periphery, an elegant model made of brass, a mechanical model with a unique double-layer design using gears, and a concept model that resembles a "batarang", and even a derivative square gyro...... Simply don't give your competitors a way to live!
However, Park Ji-hoon also knows that it is impossible for one family to eat the entire market, and the effect of patents is not very large. Therefore, he specifically proposed that as long as the manufacturer sells fidget spinners on the My e-commerce website, no patent fees can be required!
The follow-up is that netizens spontaneously upload relevant videos of fidget spinners, which is very simple, as long as you engage in an audition activity and set up hundreds of thousands of dollars in bonuses, all kinds of fidget spinners fancy play, fidget spinners DIY homemade, etc.
At this time, there is no need for Park Zhixun to spend money to hire, and all kinds of celebrities have taken the initiative to join this "fidget spinner craze" that has swept the world!
A sports psychologist pointed out: "The gyroscopic rotation action has a great effect on the development of attention in patients with attention deficit disorder and ADHD. In addition, it has a certain auxiliary effect on relieving mental stress, certain types of hypnotic work, and quitting non-physiological dependence diseases such as smoking addiction and alcohol addiction. ”
There are also studies and analyses that playing with fidget spinners can effectively relieve stress, relieve anxiety, concentrate thoughts, and can also divert various unnecessary small actions caused by anxiety, such as picking hands, biting nails and other bad habits.
......
Although it is for e-commerce promotion, just selling fidget spinners has brought "immeasurable" profits to Park Ji-hoon!