Chapter 57 Advertising

Looking at the production of more and more wine, Wei Qianyang knew that it was a matter of operation and sales, but one of the most important problems in front of him was the problem of pricing, now the Moutai color boxed wine is about 90 yuan, Wuliangye is about 45 yuan, his own advertising is a dozen, it must be a big sell, and his own output may not be able to keep up, then, the price can not be low, thinking of this, Wei Qianyang intends to price it at 42 yuan, which is more appropriate, not better than those two, but also above other wines. In addition, it is necessary to get a tiered price, and the price of each wine should be different.

While thinking about things, Chu Zhengshan arrived.

"Qianyang, what's the situation now?" Chu Zhengshan is really a little anxious about this matter, the momentum of national reform is getting better and better, they regard the distillery as a pilot, although Wei Qianyang has been doing things, but it has not changed much, so he can't sit still.

"Leader, you came at the right time, our money has been invested, we still owe some money to the winery, and the accumulated products are enough to sell for a while, but now we have no money, so we can only advertise within the city level first to see if we can recover a sum of money. ”

"Aren't you going to CCTV to advertise?"

"That has to cost a lot of money, right?" Wei Qianyang hesitated for a moment and said.

"Haha, I have a relationship, just hand over a note now, except for those critical periods, as long as you say it, it's okay, and you can owe it if you don't have money. ”

Wei Qianyang glanced at Chu Zhengshan, thinking that maybe his old man was becoming popular, so his words might be really useful.

Thinking of this, Wei Qianyang asked, "Can it really work?"

"Don't worry, how to advertise, where to advertise, you think about it and tell me. ”

"Well, there's a time before the news every day, is it okay to advertise in that place?"

"What time?" Chu Zhengshan thought for a moment, picked up the phone on the table and called.

After chatting with the other party for a while, Chu Zhengshan said: "You guys talk about it, he is the one in charge of advertising." ”

Wei Qianyang took the phone and chatted with the man for a while, only to know that CCTV has not yet realized the importance of advertising, and it will be a few years before the standard king is produced.

Hearing this, Wei Qianyang was a little excited, knowing that his opportunity had come, and said: "We will pay five million, and we plan to carry out a round of advertising on the hour." ”

The other party is obviously a little confused, how to say the five million advertising fees, this is not a small income, it is a big deal for the entire station.

Thinking of this, the other party said, "I need to report this to my superiors." ”

Wei Qianyang said: "We use the reputation of the county to guarantee that we will pay five million, and we owe it first, but the payment will be completed within one year at most." ”

After hanging up the phone, Chu Zhengshan looked at Wei Qianyang and said, "What are you going to do?

"Anyway, if you can't get it out, you can just look for me. ”

Chu Zhengshan immediately felt that his pressure was a little great, this Wei Qianyang opened his mouth to pay five million advertising fees, can wine really make money?

Wei Qianyang smiled and said, "This is our advertising slogan, you see." ”

Chu Zhengshan had no choice but to look at it.

"Drink happy wine, be happy. ”

"This year, parents don't accept gifts, and they will receive wedding wine. ”

"When you feast on guests, you can't miss the wedding wine. ”

"Relax the muscles and invigorate the blood, be healthy, and like to be accompanied by wine. ”

......

Looking at these advertising words, Chu Zhengshan smiled and said, "You can really think about it!"

Wei Qianyang said with a smile: "Anyway, everyone wants to have a celebration, and in the next step, we are bombarded by CCTV's all-round advertising, I don't believe it, our wine can't be sold!"

Originally, Wei Qianyang had no money, and he was worried that he would not be able to get out the advertising money, but he didn't expect that this Chu Zhengshan still had such a strong relationship, and if he didn't use this relationship, he would be sorry for Chu Zhengshan, so he naturally wanted to use it, as long as it was sold, after a large amount of money was recovered, five million was not a thing at all.

The CCTV people replied quickly, and soon called the phone, and the other party agreed to an advertising fee of 5 million, in addition to the advertising space before the news time, other advertisements before the time signal can be given to the winery, which means that the advertising space in these periods of the year was sold to Wei Qianyang for 5 million.

Hearing this, Wei Qianyang was a little hard to believe, you must know that these advertising spaces in later generations are all calculated in seconds, and every second is tens of millions of money!

For fear of change, Wei Qianyang planned to go to the capital in person, and this time he took Chu Zhengshan with him.

The county naturally attaches great importance to this matter, and Chu Zhengshan also promised to follow to implement this matter.

Of course, Wei Qianyang has one more thing, that is, to shoot an advertisement, it is definitely impossible to shoot in the county, so he can only go to the capital to find someone to help shoot it.

CCTV people also said that they would send someone to help shoot it, and they didn't need to pay for it, Wei Qianyang naturally agreed, but he just put forward a request, and he would do the creativity.

This time, Chu Zhengshan and Wei Qianyang went to the two of them, and they did not bring other people with them.

This time, I went by plane, and as soon as I arrived in the capital, there was a car waiting there.

"Stay in my house, lest you have to find another place to live. After Chu Zhengshan arrived here, he seemed to be a different person, looking very relaxed and casual, after all, this was his territory.

"I followed you anyway. Wei Qianyang said with a smile.

Chu Zhengshan also smiled: "No way, the old man has to let me go to the place to exercise, otherwise I am most familiar with it here, you don't know, the changes here are still very fast." ”

"The fastest change is still your circle, someone has left, and someone has come in!"

"No, there are a lot of mistakes in standing in line this time, several former buddies have begun to be marginalized because of the problem of elders standing in line, alas, forget it, don't talk about this!" Speaking of this, Chu Zhengshan was also a little emotional, if he hadn't believed Wei Qianyang, and after careful analysis, the old man would not have been so beautiful now.

The car drove into a heavily guarded area and checked it for a while before letting it in.

"It's too inconvenient for your family here, so I'd better live outside and be free. "Wei Qianyang is also the first time to come to such a place.

"It's okay, just get a pass then. ”

While talking, the two came to a small courtyard.

This is a small courtyard that looks very ordinary, and it doesn't look too special, but Wei Qianyang knows that ordinary people can't come here at all.