噺 (8) 壹 Chinese net ωωω.χ8.òм 哽噺繓赽捌 (1) Novel 説蛧

It's a huge black truffle.

Although it does not exceed the record set at the last auction, and it is not a more precious white truffle, it is rare to find a few black truffles of this size in a year.

And high-end ingredients like truffles, whether they are the rich on Hong Kong Island, or other sellers from all over the world, or representatives of those Michelin-starred restaurants, are quite concerned.

"The second lot: a piece of black truffle, weighing 1,910 grams, with a starting price of $50,000 and a price increase of no less than $2,000 each time. Lu Zhongguang said succinctly, "Now everyone can bid! It is still all the guests who hold blue and above bidding cards can bid!"

The record black truffle at the last auction weighed as much as 2.66 kilograms, compared to this truffle is still a little lighter, but a little different from the last auction is that the truffles of Taoyuan Company have been tested by the market.

So, even though this black truffle is only the first to appear and the weight is not particularly outstanding, everyone's enthusiasm for bidding is still very high.

After many rounds of bidding, the black truffle was sold for $160,000, and it was bought by a Michelin-starred chef from Italy.

Next, a dazzling array of lots will be unveiled one after another.

Liu Qian also put a lot of effort into the selection of the auction order, the truffle, a head of abalone and the valuable old ginseng, which everyone is generally concerned about, are basically not continuously auctioned, and the middle will be interspersed with the auction of Taoyuan brand Dahongpao tea, the best cordyceps sinensis and iron maple bucket and so on.

Therefore, the atmosphere of the auction is always very lively, and it does not let the buyers who mainly focus on the relatively cheap iron maple buckets, tea and other lots become boring, and every customer always maintains a high level of concentration.

There is a large screen on the side of the venue, which is specially used to display the auction price, and all the amounts displayed on it are converted into US dollars according to the exchange rate of the day.

As the auction progresses, the transaction amount is also updated in real time, jumping up from tens of thousands of dollars or hundreds of thousands of dollars at the beginning, to the end of the next lot bidding, which can increase by millions or even millions of dollars.

Before you know it, halfway through the auction, the transaction amount displayed on the screen has exceeded $40 million.

For Xia Ruofei, the cost of these lots is almost negligible, that is, so far, the net profit of this auction has reached at least more than 30 million US dollars.

Of course, in Xia Ruofei's heart, making money from this auction is secondary, and his main purpose is to make Taoyuan Company famous.

It turned out to be very effective.

Whether it is the buyers, the rich, or the news media who came to participate in the auction, they may be relatively familiar with Xia Ruofei, but they actually do not know much about Taoyuan Company, a mainland company that has suddenly become popular in the past one or two years.

For a long time, Hong Kong Island's financial industry has been developed, and Hong Kong people's living standards and economic incomes are much better than those on the mainland.

However, with the reform and opening up of the mainland in the past 30 or 40 years, the mainland's economy has grown rapidly, and the living standards of the mainlanders have also skyrocketed.

Although the economic development has slowed down, the sense of superiority in the hearts of many people still exists, and even more prejudice, as if a relative who was originally very poor suddenly became rich, and his family conditions are even better than his, and some people can't accept it in their hearts.

However, in this auction, even the most prejudiced reporters of Taoyuan Company, a mainland company, will find a point that can be used by Taoyuan Company.

One by one, the lots were sent to the stage, whether it was the old mountain ginseng that was hundreds of years old, or the Cordyceps sinensis, which was significantly thicker than the average Cordyceps, or the iron-barked maple bucket in excellent condition, and the legendary Dahongpao tea...... These lots are all impacting everyone's hearts.

Not to mention the top-quality truffles that have proven their worth on Hong Kong Island and the best abalone, which is very prized by Hong Kong Islanders.

Those tycoons and media reporters suddenly discovered that Taoyuan Company's product line is already very rich, if you add the explosive jade skin cream that did not appear in the auction today, and the miraculous medicine Yangxin Soup with immeasurable merits, Taoyuan Company's strength should not be underestimated.

What's more, all the lots are the best without exception, and it can be said that the quality is at the top of the pyramid among similar products.

It seems that as long as the logo of Taoyuan company is printed, it is absolutely first-class quality, and there is absolutely no general goods.

Xia Ruofei's purpose is exactly this, he just hopes that the words "Taoyuan products, must be high-quality" will be deeply rooted in the hearts of the people.

The so-called brand effect is produced in this way.

The auction items continue to bring visual impact to everyone, and the constantly beating transaction amount on the big screen and the steep upward curve seem to witness the rise of a great company.

Before you know it, the auction is coming to an end, and some blockbuster lots are starting to appear.

A 2.68-kilogram piece of white truffle was sold for $1.98 million, and Hong Kong Island billionaire Kwok Hongjiang had the last laugh.

A pair of superb abalones, each weighing more than 650 grams, were bagged by Li Yifu at a price of 3 million US dollars.

Li Yifu had endured no bidding before, and he didn't dare to disobey Xia Ruofei's order, and when the auction came to an end, those truffles and abalone were getting bigger and bigger, and even he couldn't help but be tempted.

Although cultivators don't covet their appetites, and even advanced cultivators don't have any problems not eating for ten days and half a month, Li Yifu still has a preference for food, and the best abalone is also very attractive to him, so he can't help but participate in the bidding.

Xia Ruofei just turned his head to look at Li Yifu, and did not show displeasure, which also made Li Yifu's heart slightly relieved.

In fact, Li Yifu was also worried, Xia Ruofei just told him not to bid randomly, especially not to bid at a price far beyond the actual value, so as not to mess up the order of the auction, but he didn't let him be a mascot from beginning to end.

Otherwise, it would be strange to come all the way from the United States and not raise a sign once.

Once Li Yifu really wanted to buy it, with his financial resources and influence, it was naturally easy to defeat other opponents and successfully buy this pair of abalone.

Millions of dollars, many people present, including Xia Ruofei, can easily take it out. But Li Yifu is so decisive in bidding, and as long as someone bids, he will immediately increase the price without hesitation, and his attitude is very resolute, the price of three million US dollars is actually higher than the market price, even if this is a higher quality than all the abalone on the market, but there is always an estimated value.

Li Yifu showed his determination to win, and other rich people naturally would not fight him, otherwise the thing was not photographed, but was hated by this super-rich man at the level of tens of billions of dollars, which would not be beautiful.

Today's auction has come to a perfect conclusion with the final lot of today's 2.88-kilogram white truffle, which broke the previous record, which was also set by Taoyuan Company, for $2.68 million.

The total transaction amount on the side screen is also locked at $100,080,000.

"It's over 100 million!"

"It's amazing, the transaction amount in a single auction is more than 100 million US dollars! This is an auction of ingredients and medicinal materials, not a work of art!"

"Taoyuan Company really shines this time!"

"yes! This company has a great future!"

......

The people who participated in the auction couldn't help but whisper when they saw that the total auction amount had successfully exceeded $100 million.

Xia Ruofei couldn't help but be slightly surprised, these lots were all prepared by him personally, so he was clear about the overall value.

According to his own estimates, if the auction goes well, the auction should be worth $8,000 to $90 million, maybe up and down, but not too much.

Therefore, Xia Ruofei did not expect to have a turnover of more than 100 million, but he didn't expect it to be successful.

In fact, there is no single lot in the whole auction that has a particularly high transaction price, but if you are interested in a little statistics, you will find that almost every lot has been auctioned at a higher price, especially the truffle and an abalone that have already formed a brand, according to the transaction price reference of the last auction, almost every bid this time is higher than the last transaction price.

Each lot is a little higher, and all of them are brought together, and the transaction amount has successfully exceeded 100 million US dollars, which more or less makes Xia Ruofei feel some surprises.

Although more than tens of millions of dollars is nothing to Xia Ruofei, the turnover of tens of millions and the turnover of more than 100 million are completely two different concepts, especially when the calculation unit is still US dollars.

The auction can be said to be very smooth, and the Black family has also made frequent moves in the truffle field, especially with the Lyman family, the competition is almost white-hot, both families are in the truffle business, and the competition in this field can be said to be short-handed, bayonet red.

Old Black is really an old fox, although he has received Xia Ruofei's verbal promise to be able to buy a batch of truffles from Taoyuan Company, it can be said that he is invincible, but he still makes frequent moves at auctions, and even looks like he is bound to win.

Xia Ruofei couldn't help but admire Old Blake's acting skills when he saw it.

The competition between the Black and Lyman families in the truffle auction also contributed to the increase in the total value of the auction to a certain extent.

Old Blake is also equivalent to supporting Xia Ruofei, while selling Xia Ruofei well, he also won two pieces of truffles of good quality, and at the same time, the Lyman family spent a lot of money, and to a certain extent, it also hit competitors, which can be said to kill three birds with one stone.

When the total transaction amount exceeded 100 million US dollars, Feng Jing and Dong Yun, who were sitting behind Xia Ruofei, hugged each other excitedly, and Pang Hao also cheered, looking at Xia Ruofei sitting in the front row, and felt full of emotion in his heart.

After all the lots were sold, Xia Ruofei also took the stage to make a short and enthusiastic speech, thanking everyone for their support and Hengfeng Group, and warmly inviting everyone to attend the next luncheon.

The auction lasted for more than three hours, and now everyone was already hungry, so they went directly to the banquet hall next to it.

Xia Ruofei was naturally arranged at the No. 1 table, and there were also Ma Xiong, Li Yifu, Guo Hongjiang, Zheng Jiannian and other rich people at the same table.

Ma Xiong also asked Ma Zhiming very intimately to arrange a few company executives to accompany Feng Jing and others to disperse to various tables, and Ma Zhiming personally accompanied Feng Jing to sit at the second table.

These executives of Hengfeng Group naturally took good care of Feng Jing, Dong Yun and Pang Hao, and introduced their identities to the guests at the same table very enthusiastically.

When they learned that Feng Jing and others were executives of Taoyuan Company, the attitude of those rich people was very enthusiastic, and after a meal, Feng Jing and the three of them received a large stack of business cards, and their own business cards were also scattered in a whole box.

At Xia Ruofei's No. 1 table, the atmosphere is even more harmonious, and the people at the same table are all old friends of Ma Xiong, and most of them are also familiar with Xia Ruofei.

Wine culture is also very prosperous on Hong Kong Island, so soon after the banquet began, people continued to come from other tables to toast Xia Ruofei, with a lot of admiration in their words, and many people in related industries also expressed their willingness to cooperate with Taoyuan Company.

So Xia Ruofei also received a lot of business cards.

From the performance of these rich people, Xia Ruofei knew that Taoyuan Company's plan to become famous this time was basically a success.

After the luncheon, Xia Ruofei and Ma Xiong sent these guests away.

Rao is Xia Ruofei's physical condition is so good, he can't help but feel a little tired after finishing all this, and Ma Xiong is already tired.

Xia Ruofei hurriedly asked Ma Zhiming to send Ma Xiong home to rest, and here Feng Jing and others, including Liu Qian, began to finish and hand over with Hengfeng Auction House, while Xia Ruofei first returned to the presidential suite on the top floor to rest.

At about four o'clock in the afternoon, Xia Ruofei took a nap and felt that his spirit had recovered.

He made a phone call to Feng Jing, and learned that they had just finished their work, so he said, "Sister Jing, you can take everyone to the top floor together!

"Okay!" Feng Jing said, "Director Pang is still calculating the income and expenditure of this auction, do you want to ......?"

"Let him stop it, come to my side first!" Xia Ruofei said.

"Okay!" Feng Jing said, "You wait a while, we'll take the elevator up immediately!"

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