Chapter 264: Alipay's big move, Q Xin wants to be the boss!

Thursday, August 25.

Alipay suddenly issued an announcement:

Thank you for using the Alipay inter-account transfer service.

In order to meet the payment needs of the majority of users on the mobile phone "anytime, anywhere", from October 1, 2011, Alipay will adjust the preferential policies for the transfer service between Alipay accounts of individual users.

The specific rate adjustments are as follows:

1. Using Alipay wallet to transfer between Alipay accounts is still free of service fee, and there is no upper limit on the free transfer amount.

2. Transfer between Alipay accounts on the computer, and the rate will be reduced:

The fee rate has been reduced from the original 0.5% to 0.1%, with a minimum of 0.5 yuan and a cap of 10 yuan, charged on a per transaction basis, and the original rate and free transfer limit will be discontinued from October 1, 2011.

Taobao sellers and other merchants use the Alipay inter-account transfer service at the same rate, and the transaction payment account and its associated accounts are charged the same.

As soon as this announcement came out, the entire Internet was in an uproar!

You must know that at this time, the number of users using Alipay on the PC side has exceeded 550 million and is approaching 600 million, while the mobile users are only a few million, and the active users are only a few hundred thousand.

In other words, the vast majority of Alipay users are accustomed to transferring money on the PC side.

Therefore, as soon as the announcement of the handling fee on the PC side came out, these people jumped a little!

Why are nearly 600 million people using Alipay in this era?

Are there really so many people shopping online?

Obviously not, the reason why so many people use Alipay is that many of them actually come for free to transfer money.

But then again, in fact, before this announcement came out, Alipay PC transfer also required a fee, and the rate was 0.5%, with a minimum of 1 yuan and a cap of 25 yuan.

However, Alipay's real-name users have a free quota of 10,000 yuan per month, and as long as the monthly transfer amount does not exceed this free amount, no handling fee will be charged, which gives everyone the feeling of free transfer.

Now, users who originally came for free transfer saw Alipay's announcement, and they all began to scold their mothers and clamored to uninstall Alipay.

However, as the classic saying goes: the mouth says no, but the body is honest.

While scolding one by one, they quietly downloaded Alipay on their mobile phones......

As a result, when the Internet was scolded, the number of users on Alipay's mobile terminal grew wildly, and in just half a month, the number of users on Alipay's mobile terminal grew from millions to nearly 100 million users.

At this time, the number of card-bound users of WeChat Pay has only exceeded 50 million.

Originally, WeChat payment has taken the lead and has the most mobile users, but with Alipay's use of this simple and crude method, the PC users have been forced to the mobile terminal, and the status of the industry boss has once again made Alipay sit firm.

......

Liu Xiahui was originally the first user of Alipay, so he naturally knew about the announcement issued by Alipay at the first time, and he was very surprised in his heart, but he didn't expect Alipay to use this trick in advance.

In his previous life, Liu Shita Hui started using Alipay in 2008, and if he remembers correctly, Alipay should not use this angry but super effective move until 2013.

It seems that the legendary butterfly effect has appeared!

Because Liu Xiahui made WeChat payment in advance, it seriously threatened the status of the boss of the Alipay industry, so Alipay was forced to speed up the pace of development.

In this regard, Liu Xiahui's pressure is not too great, after all, he has reached a cooperation with the CCTV Spring Festival Gala, and soon WeChat and WeChat payment will usher in a wave of explosions.

Different from Liu Xiahui's calmness, Tencent's Mr. Ma really felt Alexander in his heart after getting Alipay's mobile user data, and sighed in his heart that Alipay is worthy of being an industry pioneer and is really an unshakable existence in the field of third-party payment.

At this time, after several consecutive subsidy publicity, the number of card-bound users of Q Credit Pay has also risen to about 35 million, although it is not as good as the 50 million users of WeChat Pay, but the difference is not too big.

Therefore, although Mr. Ma also attaches great importance to WeChat payment, the degree of attention is definitely not as good as that of Alipay.

Now, the 4.0 version of Q letter has been stepping up research and development, Mr. Ma does not want to follow WeChat every time to update, want to catch up with the version of the research and development, if you can update before the version update, the introduction of better experience and more attractive functions, I believe that it will soon be able to achieve corner overtaking.

......

In the catering industry, especially chain catering, it is very important for the construction of cold chain logistics system.

Before 2005, most of China's chain catering enterprises were in a state of separation of food processing and storage.

Many large chain catering enterprises have their own warehouses, including room temperature, refrigeration and other storage functions, some enterprises choose to lease warehouses, raw materials are basically centralized procurement, but the raw material storage system and processing system are in a state of separation.

Since 2005, the scale of China's chain catering enterprises has been expanding, coupled with the country's increasingly strict supervision of food hygiene, chain catering enterprises have begun to build their own central kitchens.

The so-called central kitchen is to distribute dishes by refrigerated trucks, and all directly managed stores implement unified procurement and distribution.

The central kitchen adopts a huge operation room, procurement, selection, cutting, seasoning and other links are responsible for special personnel, semi-finished products and seasonings together, with a unified mode of transportation, rushed to the branch within the specified time.

The benefits of this are numerous.

On the one hand, intermediate links can be reduced through large-scale purchases, so that the products have a price advantage. Centralized processing improves the comprehensive utilization capacity of raw materials, and leftover materials can be used through reprocessing, reducing waste and thus reducing costs.

On the other hand, the cost of human resources, the setting of the central kitchen, so that the business point to reduce the kitchen area or cancel the own kitchen, not only to improve the environment, but also to expand the area of the first-line store, reduce the number of workers.

For example, before the establishment of a central kitchen in a chain catering enterprise, there must be at least 8 people in the back kitchen of each branch, and a total of 80 people are required to open 10 branches. The staff of the central kitchen only needs about 30 people, and the average number of employees in each store is only 4-5 people in the back kitchen of a single chain store, which effectively saves the cost of human resources.

As the largest catering giant in China, Laoliu Catering has built two central kitchens several years ago, one in the provincial capital of Guizhou Province and the other in the provincial capital of Long Province.

One south and one north, it is regarded as two centers.

However, the investment at that time was not large, the cold storage was built relatively small, with the rapid development of the Laoliu restaurant chain in recent years, the types and quantities of dishes that need to be purchased have shown explosive growth, and the cold storage built before is a little nervous.

Expanding the scale of cold storage and building a more complete central kitchen is an urgent matter for Laoliu Catering.

In fact, the reason why the investment was not large when the central kitchen was built a few years ago was not that Liu Xiahui did not pay attention to this piece, but on the contrary, it was because he attached too much importance to this piece that he built two small central kitchens to deal with it first.

When the funds are sufficient and the cold storage equipment is more advanced, it is not too late to build the largest central kitchen in China.

Now, it's time to start planning.

This time, it is not the same small fight as before, Liu Xiahui is ready to invest in the construction of two cold storage groups, each cold storage group has a storage capacity of at least hundreds of thousands of tons or even millions of tons.

The reason why it is so big, Liu Xiahui naturally has his considerations, in addition to providing Lao Liu with catering for his own use, he is also ready to use this cold storage group as a strategic weapon.

For example, the outbreak of swine fever in 2018 caused the price of pork to climb to a sky-high price that ordinary people can hardly imagine.

Of course, this is just an analogy, there are many ways to make money, he will definitely not sit on the ground like those profiteers, he just needs to go with the national price!

Because when the price of pork is out of control, the state will also put hundreds of thousands of tons of frozen pork reserves on the market to alleviate the contradiction between supply and demand and stabilize the crazy soaring pork prices.

At that time, whatever price the country sells, Liu Xiahui will also sell at what price.

Although only one or two million tons of pork does not play a big role in China's huge market, after all, the average person is less than three catties of pork, and it is impossible to rely on this reserve to block the rising pork price.

At most, it is to alleviate it locally, dragging down the rate of pork price increases, which is already remarkable.

How to operate, then look at the situation, first invest in the construction of these two cold storage groups.

Two cold storage groups, that must be one in the north and one in the south.

Where is the cold storage group in the north built, this needs to be investigated, and the cold storage group in the south, Liu Xiahui doesn't have to think about it at all, he plans to build it in his hometown Bainiu Town.

Originally, the cold storage group is best built in coastal cities, so that not only can you freeze meat, but also freeze seafood, which can maximize the role of cold storage groups and not let resources be wasted.

At the worst, it should be built in a place with developed transportation.

But just like Principal Wang said: rich, capricious!

This is a project with an investment of tens of billions, which can allow the third uncle to continue to be promoted, and secondly, it can stimulate the development of his hometown, which is enough for Liu Xiahui.

Anyway, if you invest this money, you can easily return to your capital after a few years.

What's more, when the swine fever broke out in the previous life, the pig farmers in my hometown transported dead pigs out and threw them away, which really made people angry and helpless.

Originally, the pigs died and lost all their underwear, which was enough to make them sad, and they had to spend money to deal with these dead pigs, which was really embarrassing for them!

In this life, this situation can be avoided by building a cold storage group to your hometown.

Because before the outbreak of swine fever reached Gui Province, Liu Xiahui must have purchased all the big pigs in his hometown and slaughtered them, and then put them in cold storage to freeze.

Then everything will be different!

So, Liu Xiahui took the time to go back to the county seat and talked about it with the third uncle.

The county leaders all know the relationship between the third uncle and the Liu Group, and they all believe in his ability to "attract investment", so the third uncle, the deputy county magistrate, is now in charge of attracting investment.

In the office, after listening to his nephew's investment ideas, Liu Yuanqing said with some hesitation: "Xiaohui, you want to help the third uncle, this third uncle knows, but is it really appropriate to invest in such a big project in his hometown?"

Liu Xia Hui smiled: "Third Uncle is worried that my investment will be a loss?"

Liu Yuanqing nodded and said, "I'm really a little worried, your ability to make money Third Uncle believes that if you are allowed to invest from a business point of view, then you will definitely not be able to lose." But I'm afraid that you brought this project back to your hometown specifically to help the third uncle!"

Liu Xiahui took a sip of tea and said with a smile: "It's okay third uncle, you can't lose this money, you can operate with confidence, and strive to borrow this investment project to make your position go up again!"

Liu Yuanqing was excited when he heard this, his nephew's business ability, he was 100% trusted, since the nephew said that the money could not be lost, then he just let it go!

With the achievements of this 10 billion investment, coupled with the relationship between Yuan and Jinge, it is only a matter of time before I mention it again.

The uncle and nephew talked in detail, and then Liu Yuanqing began to operate.

When the investment project was reported, the first and second leaders looked at each other and smiled, showing a sure expression.

......

In September, Liu Xiahui was mainly busy with the two central kitchens in the north and south (the cold storage group was also incorporated into the central kitchen system), if the central kitchen in Bainiu Town was to take care of the development of his hometown, he planned to build his hometown into one of the largest cold chain logistics centers in the country.

Then the location of the central kitchen in the north is completely out of commercial considerations.

In the end, after many investigations, Yanagishita Hui chose the coastal city of Qindao.

This is an important coastal central city and coastal resort tourism city in China approved by the state, and it is also an international port city.

To build the country's largest cold chain logistics center here, that is fully qualified.

......

I have to say that Q Xin's perseverance in catching up with WeChat is still worth affirming, and when Liu Xiahui was busy building the two "central kitchens" in the north and south, Q Xin finally grabbed the version.

In this new version, Q Xin has added a lot of small functions, but the most eye-catching thing is that Q Xin has opened up the platform connection with QQ, which is a function that WeChat will never have.

Although Q letter and QQ are only initially connected, but it has brought strong confidence to Tencent, with the background of QQ, I believe that by the end of this year, the registered users of Q letter are expected to surpass the registered users of WeChat!

The Internet is also a voice optimistic about Q letter, many people in the industry have come out to analyze, and agree that Q letter and QQ will fight together, and if WeChat has no other killer features, it is only a matter of time before it is surpassed.

And it turns out that the analysis of Tencent and many industry insiders is not wrong, the new version of Q letter is online, and with the help of QQ's huge users, the number of registered users of Q letter has begun to grow rapidly again.

According to this growth trend, there is hope of catching up with WeChat within a month.

However, it was at this time that the version was updated!