Meng Lang's judgment was very accurate.

Among the four major movies released at the same time, only "Mermaid Warrior" had more serious problems, resulting in a sluggish follow-up box office.

Even the unpopular youth abortion film "Hourglass's Solo", fan feedback and box office trends are better than those of the mermaid warriors.

Of course, none of them are the protagonists.

In this summer file, the only works that really made a big splash were "Starlight Warrior" and "Happy Planet No. 36".

Needless to say, the former is not too much.

After so many years, with the popularity and fans accumulated by the Ultraman series, how could Starlight Warrior not make a box office?

The latter was unexpected!

After the "Happy Planet" TV drama received a good response, Haitian spent a lot of money to shoot a big movie, and achieved a double harvest of word-of-mouth and box office.

As of July 4, on the latest domestic box office rankings, "Happy Planet No. 36" ranked second with a total box office of 311 million, second only to "Starlight Warrior" with 387 million.

Meng Lang was not surprised by this result.

In fact, the original "Happy Planet No. 36" is very good. Not to mention that Haitian has spent a lot of money to improve a lot of details that are lacking, and it is normal to have this result.

Speaking of which, whether it is the original version or the Haitian version, Meng Lang has never seen it.

But he knew one thing.

The original version of "No. 36", filmed around 2013, can be regarded as a "cinematic" children's fantasy IP that started relatively early.

But it wasn't until the second half of 2018 that this movie was facing the audience, starting from "screening", slowly moving towards public release, and then being sprayed with "a piece of stinky shit of consumer feelings".

What has happened in the last five years?

The answer is, there is no distribution channel!

The director has found countless companies in the past three years, but no one is willing to release it for him. dragged and dragged it, and it was already eliminated by the times before it was released......

In all fairness!

The original No. 36 certainly had such and such shortcomings. But the production budget is so small, and the producer is also helpless.

It took five years to release it!

Five years ago, perhaps fans were still "happy little fairies", living a carefree life in school. But five years later, they all went to college, and their mentality had already changed, and failure was inevitable.

Fortunately, Haitian has money and people!

With sufficient financial support, Thirty-Six finally proved itself and proved the amazing appeal of the "Happy Planet" series.

But......

"What kind of mess is this?"

Meng Lang walked around the official flagship store of Haitian and shook his head in disappointment.

There was no merchandise he was looking for!

Although the "Happy Planet" series is not suitable for the development of toys, there are always a few peripheral derivatives, right?

But Haitian didn't come out of anything.

The only product in the flagship store that has anything to do with "Happy Planet" is just a poster of movie merchandise.

That's it? That's it?

No wonder you are trampled under the feet of the black pig, you can't catch the opportunity to make money with this brain!

......

"Starlight Warrior" continues to be a hit.

Appearing in the movie, he was held in the hand by the little boy, encouraged the birds for the first time, and summoned Tiga's "faded paint version of the Tiga action figure" for the second time, which also sold quite well.

Bundles have been popular lately.

Therefore, Meng Lang designed the "Starlight Warrior" Thanksgiving Blessing Bag, which only costs 99 yuan, and you can get three random pieces of peripherals from the lucky bag.

Containing precious gifts such as Tiga/Dinah pillows, mobile phone cases, T-shirts, slippers, dolls and doll pendants, Uncle Meng guarantees with his personality that it is definitely worth the money!

Not to mention......

Consumers are very fond of this kind of "lucky bag" product.

Although sometimes the goods opened by the lucky bag are often not what they want the most. But as soon as the lucky bag is opened, they always have the illusion of "I earned it, Uncle Meng's blood is lost".

Unfortunately, an illusion is an illusion after all.

Uncle Meng didn't lose money, but through the "Starlight Warrior Lucky Bag", he not only earned tens of millions of cash, but also cleared the "unsalable backlog" inventory in the warehouse.

It's an old routine!

Meng Lang has been making lucky bags for so long, and he has long had experience. The children thought that they would not lose money with their blood, but in fact, all the goods they opened were "unsalable", and Uncle Meng laughed so hard that his mouth cracked.

It's not shameful to be mean.

The merchandise of "Starlight Warrior" sold very well, and the best-selling item was the Tiga Dinah doll duo.

Heisei Sanjie is really making money!

Although I haven't seen the financial report of the consortium B business, fans basically know that the toy profitability of the Heisei Sanjie greatly exceeds that of the Showa brothers.

No kidding......

If it weren't for the success of the Heisei Sanjie, Bandai would have noticed Tsuburaya. It probably won't happen, the Tsuburaya family was expelled from the game, and Consortium B became the owner of Tsuburaya.

In the original world of "piracy rampant", the income of Heisei Sanjie's toys is already very high. And in this world, the income of Sanjie toys will only be higher!

Meng Lang has not counted it, but according to his estimates, the benefits created by the two Ultramans "Tiga + Dinah" in the next ten years may surpass that of the "Showa Ultra Brothers" in the next ten years.

Sanjie is already fierce!

But there's still more to come......

"Kamen Rider Sora", "Kamen Rider Dragoon" and "Kamen Rider AgitΩ" are three works, one is more exaggerated than the other.

Especially the dragoon!

The total sales of cards and belts alone have surpassed that of all Showa Kamen Riders.

Is there still an IP that is more fierce than a knight?

Of course!

Kamen Rider and Ultraman earn as much as they earn "yen" or "yuan", while "High Speed Sentai Turbo Company" earns dollars, pounds, and euros!

Ultraman and the Knight teamed up and barely managed to tie the "Super Sentai" series. This shows how strong this series is.

However, the team's best days have come to an end.

The "super team", which firmly occupies the top spot in the Pengda IP revenue rankings, will soon fall off the altar and be surpassed by a new IP.

"Is the Iron Armor so fierce?"

Hearing Mr. Meng's words, Wang Kui shook his head and said, "Impossible, you are too optimistic!" I admit that Iron Armor Xiaobao's toys have great potential, and they can surpass the team series...... It's still too mysterious!"

More than a billion dollars a year!

Converted into RMB, that's tens of billions of sales a year. How many toys does Iron Treasure have to sell to be taller than Super Sentai ?

"Don't worry! ”

Meng Lang said calmly: "I didn't say that Iron Armor Xiaobao can play a series with one work." I mean, the Iron Armor must be more profitable than the high-speed team!"

It's a sure thing.

The Metal Hero series, Iron Armor is not only the most well-known work, but also the most profitable work in the series.

Let's not talk about toys......

Do you know the schoolbag of Huaxia primary school students?

The schoolbags carried by Chinese primary school students can best represent the popularity of an IP, such as Ultraman, Armored Warriors, Pleasant Goat and Bear Infested......

Just about!

Meng Lang has also seen many primary school students carrying "Kabuda" schoolbags, how popular is the ironclad Xiaobao, and whether he can make money is still questionable?