Ye Chu wants to create an influential entertainment talent show, and its difficulty is not ordinary.

However, Li Fan was moved when he heard it, if he wants to create "The Voice of China", he naturally needs to cooperate with the TV station.

Now I met Ye Chu at the airport in Funan Province and learned that the other party wanted to create an influential entertainment talent show, which was a coincidence.

If you can greatly increase the influence of Funan Satellite TV through "The Voice of China", it seems to be a good choice.

Funan Satellite TV is also Li Fan's hometown satellite TV, and it is natural to do a little bit for hometown satellite TV.

As for Funan Satellite TV, which is currently only a second-rate satellite TV, will it affect the final ratings of "The Voice of China"?

Li Fan is not worried at all, but what about second-rate satellite TV? As long as the signal coverage of the whole country is the same, second-rate satellite TV can also create ratings champions.

Thinking of this, Li Fan said: "Director Ye, how many resources does your TV station plan to use to create an influential entertainment talent show?"

Ye Chu said: "This time Taili is iron-hearted, to do this thing, I am ready to invest 30 million." ”

"Thirty million?" Li Fan was slightly surprised, it seemed that this time Ye Chu was planning to move his true qualifications.

30 million to build an entertainment program, it is definitely a huge amount of money to build.

You must know that Modu Satellite TV's "Dream Singer" only invests 40 million.

When Modu Satellite TV announced that it would invest 40 million to build "Dream Singer", it directly shocked all TV stations, media and audiences.

Investing 40 million to build an entertainment program is absolutely insane.

You must know that the general investment in entertainment programs, that is, one or two million, and more than five million, is almost nonexistent, and some even only have hundreds of thousands.

Now, Ye Chu's Funan Satellite TV plans to invest 30 million, and I have to say that it is really iron-hearted.

However, for Li Fan's "The Voice of China", 30 million is far from enough.

Of course, Li Fan will not tell Ye Chu about "The Voice of Huaguo" now, but continues the topic just now: "With an investment of 30 million, it seems that Director Ye is iron-hearted. So, in terms of program planning, does Director Ye have eyebrows?"

Ye Chu nodded and said: "I have some ideas, it's still a music talent show, this kind of talent show is the audience's favorite show." However, it is not perfect at present, and the program team needs to be further improved. ”

Li Fan agreed with Ye Chu's words, the music talent show is indeed the most popular talent show.

Then, Li Fan continued: "I don't know if it's inconvenient for Fang to ask, when does Director Ye plan to launch a new program?"

Ye Chu smiled: "Of course, I plan to launch it in June this year, and at that time, Modu Satellite TV's "Dream Singer" has also ended." ”

"Oh?" Li Fan said with a smile, "Director Ye deliberately chose to launch after the end of "Dream Singer"!"

Ye Chu did not deny it, and said: "Don't hide it from Mr. Li Fan, although I am determined to do a good job this time, and I have confidence, I still don't dare to go head-to-head with "Dream Singer". In fact, "Dream Singer", as the most popular music talent show now, as soon as it came out, similar programs on other major TV stations chose to avoid its edge. Including similar programs of Xiangnan Satellite TV, Jiangsu and Zhejiang Satellite TV, and Southern Satellite TV, they dare not compete with it. Now, "Dream Singer" is the only music entertainment talent show that is being auditioned. ”

"Oh?" Li Fan didn't know about this, he didn't care much about this aspect before.

However, this shows that "Dream Singer" is really a monopoly now, and as soon as it was broadcast, other similar programs avoided it.

There is really some meaning of "as soon as the phoenix comes out, a hundred birds surrender".

"That's interesting. Li Fan thought so in his heart.

Then, he said: "In this way, the ratings of "Dream Singer" are not low!"

Ye Chu sighed: "It's not low, it's just frighteningly high, and it's so high that people can envy it." Last year's season averaged a 6.8 rating, with a peak rating of 8.1, which was simply terrifying. ”

"6.8?8.1?" Li Fan usually doesn't care about the ratings of entertainment programs, but he doesn't have much feeling about these two numbers, and asked: "What about similar programs of other satellite TVs, how many ratings can they have?"

Ye Chu said: "In addition, the ratings of Shonan Satellite TV's similar program "Your Stage" last season were not low, with an average rating of 5.6 and a maximum rating of 7.0. However, this is because it staggered "Dream Singer", and if it is broadcast in the same file as "Dream Singer", the ratings will be far lower than this number. In addition to Xiangnan Satellite TV, a few satellite TVs such as Jiangsu and Zhejiang Satellite TV and Southern Satellite TV have launched similar programs with ratings of more than 3.0. Of course, they all need to stagger the schedules of other, stronger programs of the same kind. And those similar programs on other satellite TV, the ratings are not very good, 0 o'clock, 1 o'clock, 2 o'clock. ”

Li Fan nodded, similar to his guess, "Dream Singer" is dominant, "Your Stage" also has good competitiveness, and there are a few more that also have a certain market, and the rest are almost all cannon fodder.

Subsequently, Li Fan said: "What are the ratings of similar programs launched by Funan Satellite TV in the past?

Ye Chu coughed lightly and said, "Since it was Mr. Li Fan who asked, there is naturally nothing to hide." In recent years, our TV station has planned a total of six similar programs, four of which have been broadcast, and two of them have been stillborn. Among the four programs broadcast, the one with the highest ratings had an average rating of 0.8 and a maximum rating of 1.5. The results were a bit miserable, which made Mr. Li Fan laugh. ”

The results are indeed a bit miserable, but Li Fan obviously can't laugh, and said: "Director Ye is serious, although this rating is not high, but considering the actual situation of our satellite TV, it is not bad." By the way, Director Ye, what are your expectations for the ratings of the new show?"

Ye Chudao: "The average rating is above 4.0, and only when the average rating reaches 4.0 or more, can it be called 'influential'." ”

Li Fan nodded, Ye Chu was right, judging from the ratings of similar programs of various David TVs, the average ratings of such programs must indeed reach more than 4.0 in order to be called "influential".

It's just that for a second-rate satellite TV, it will be extremely difficult to achieve an average rating of more than 4.0.

Now, Funan Satellite TV is ready to invest 30 million, which will indeed make it less difficult, but the reduction will not be large.

After all, if you want to launch a successful music entertainment talent show, it is not enough to rely on a large investment.

If you only need to invest a lot, then David TV would have shot it a long time ago.

No matter how poor a satellite TV is, it can still afford to invest 30 or 50 million yuan.

Therefore, Li Fan is not too optimistic about the ratings of Funan Satellite TV this time, which can reach more than 4.0.

Of course, if Ye Chu's program planning is attractive enough this time, it is still possible.

The key depends on how Ye Chu's new program is planned?

......