"Harvest soybean oil, you can trust the edible oil!"

"Edible oil in a good year, safe and secure!"

"August 17, the soybean oil in the harvest year has an appointment with you, see you or leave!"

"On August 17, change the oil with the coupon!"

"On August 17th, the soybean oil will be listed and meet you, buy one get one free!"

"Eat a good year, have a good harvest!"

"Harvest soybean oil, this is the best oil for your kitchen!"

“......”

One sentence after another, countless advertising words flew all over the sky.

Song Shan's trench has no humane advertising planning, and the effect is out.

He later increased the budget.

It has smashed down about 1.5 million advertising costs.

Send from TV commercials, radio commercials, newspaper advertisements, banner ads, flyers...... One after another, under the bombardment of several days, the five words of soybean oil in the harvest year entered thousands of households.

......

Xijing, a small community.

The middle-aged man came home from work and was reading the newspaper in the living room, he was reading an article and was very engrossed, and suddenly saw the horizontal frame below: "Harvest soybean oil, we trust edible oil!"

"Why are there advertisements for this good year everywhere!"

The middle-aged man complained.

Today, I have seen such an advertisement in no less than six newspapers.

He didn't pay much attention to it before, but when something appeared more than three times, he couldn't help but look at it with curiosity.

"Hey, hey!"

The daughter-in-law pushed the door in, heard him say this, immediately laughed, and took out a bundle of leaflets in her hand: "It's not just the newspaper, I went to buy vegetables in the past two days, and the vegetable basket is full of such advertisements, and the children on the street are holding such leaflets." ”

"Harvest soybean oil, such a crazy advertisement, and then look at the packaging is really different!"

The middle-aged man was on a whim, but he thought about it a little: "Why don't you go and see if there is anything to buy, buy a handle and try it, look at their packaging, it doesn't seem to be very big, it doesn't hurt to try it!"

..............................

In Yongshi, the family was watching TV in front of the TV after eating.

"Harvest soybean oil, your trustworthy edible oil, our production, national transparency, quality assurance, health assurance!"

During the intermission of the TV series, the commercials came out.

"It's another advertisement!"

"It's the first time!"

There were four people in the family, two husbands and wives and two brothers and sisters, and they began to discuss this advertisement.

"Look at this advertisement, if the above shooting is true, the hygiene level of their edible oil is quite high!" The head of the family is less than 50 years old, with eyes, and is engaged in scientific research: "It's comparable to a hospital!"

"Well, it's really hygienic!"

The woman nodded in agreement: "There is no such hygienic thing in the cooking oil workshop now!"

"In the harvest year, I haven't heard of this brand of soybean oil, but I can give it a try, and our packaging is not big, you don't have to buy a barrel at once, you can buy a small bottle!" said the head of the family.

"Then I'll have time to go to the groceries and see if I can buy them!" the woman nodded.

"Mom, people's advertisements say that it will only go on sale on August 17th, and there are still a few days!" The girl's eyes were shining, looking at the screen, there was an advertisement on the screen, it was still a good year of cooking oil, but there was a little beauty, she smiled and said: "Is this a star, she is so beautiful, she is so handsome when she speaks!"

"It's definitely not a star, but it's very beautiful, it's a beauty, and it's definitely a school flower in our school!"

The young man who went to college squinted and said.

........................

It's not just Xijing and Yongshi that are fermenting.

Qinyang ......

Nam Zheng ......

Advertisements in these two cities have also begun to break out in a large area, spreading all over the streets and alleys, and soybean oil has become the talk of countless people in the past few days, and those who can't say a few words are embarrassed to get together.

..........................................

Yudu County.

Plant.

Song Shan and others also watched TV in front of a color TV, watching Yongshi TV, here is the focus of advertising, and the prime section of Yongshi TV's advertising was completely rounded by them.

"Mr. Song, a call has come in!"

Suddenly, the old factory director Geng rushed in and said excitedly to Song Shan: "They said they wanted to order!"

I haven't seen a phone call to order in this factory for half a year.

Suddenly there is an order.

Naturally, it cheered up a lot of people.

"Hold it down!"

Song Shan shook his head, not agreeing.

"Why?"

The old factory director Geng was puzzled: "Isn't it a good thing that they want to order?"

"Now the advertising has only been invested for three days, it is not enough to warm up thoroughly, it still needs time to ferment, and it is necessary to hang up the appetite of consumers.

Song Shan said analytically.

"Then the order was just missed in vain!?"

"It should be ours, it will always be ours!" The corners of Song Shan's mouth raised slightly: "According to the original plan, it will be listed on the 17th, direct sales for a week, and then find a supplier, things will come step by step!"

"Okay!"

Everyone is now obedient to Song Shan's words and will not oppose his plan.

......

In the next few days, the name of this harvest soybean oil became louder and louder, from 80-year-olds to children of several years old.

Advertising bombardment is a bombardment.

Even if you avoid it, you can hear it, see it, and let the five words of soybean oil enter your sense of touch.

"Have you ever heard of good soybean oil?"

"Are you talking about the bumper soybean oil that you can see when you look up lately?"

"I've never seen such crazy soybean oil!"

"Look up a banner on the road, walk into the alley and there are people stuffing flyers, go home and watch a TV, the advertisement is still it, my parents sleep at night, hide in my nose and listen to the radio of martial arts novels and it......"

"I'm a little curious now!"

"What the hell is this!"

"Isn't it just soybean oil?"

“......”

Now countless families and friends get together, aunts go downstairs to dance, and old men get together to smoke, talking about good soybean oil.

It is this scene that illustrates the success of this advertisement.

..............................

August 16th.

Song Shan was a little unable to sit still, and his emotions were a little excited, tomorrow is the day when soybean oil will be listed in a bumper year, success or failure in this move, he arranged four sales teams half a month ago, went to four cities to prepare, and now he is waiting for tomorrow's outbreak.

Now he is very satisfied with the advertisement, but the effect of the sales is still unknown.

"Section Chief Tan, how are you preparing over there?" Song Shan called Tan Qing, the head of the sales section.

"Mr. Xiao Song, we are ready, here in Xijing, we have arranged a total of twenty direct sales points!"

"Twenty?"

Song Shan shook his head: "It's a little less, arrange five more, I have already sent out the goods, and they are all in the temporarily rented warehouse in Xijing, 10,000 bottles per catty, 3,000 bottles in 3 catties, 800 bottles in 5 catties, how much can be sold directly tomorrow, it depends on your ability!"

"Mr. Song, I'm already nervous, and I feel so stressed when you say that!"

"Be confident!"

Song Shan appeased a few words and changed the line.

Out of Tan Qing's Xijing sales team, he also made three phone calls and gave final instructions and encouragement to the sales teams of Yongshi, Qinyang, and Nanzheng.

........................

August 17th.

At 8:30 a.m., Fengnian soybean oil began to be listed in Xijing, Yongshi, Qinyang, Nanzheng, four cities, a total of 72 direct sales points.