Chapter 944: Domestic Protection Month

"The winner of the Best Actor Award at the 2nd Golden Sycamore Awards was ......"

Li Xinjie, who won the actress crown last year, announced together with Teacher Pan Hong from the mainland: "Congratulations to Ge You, "Carla is a Dog"!"

"Whoa!"

Uncle Ge was a little surprised at first, and then ran up quite excitedly and took the trophy.

Since he took the route of Chinese New Year films, he has won fewer acting awards, and he is serious on stage: "The role I play is called the second child, this is the second award ceremony, and it complements each other." ”

It's not funny, but it's funny to say it from his mouth with that peculiar slowness and emphasis.

"Thank you to the jury, to the organizers, and to Director Lu, for letting me experience the feeling of receiving the award......"

Uncle Ge went down, Jiang Wen and Liu Jialing came up.

The award for Best Director was awarded to Lao Du of "PTU" with a little surprise. The style of this film is too strong, and the director's talent is vividly displayed.

Following the Best Picture Award, "Kung Fu" has no suspense.

And "Infernal Affairs 2 and 3" has no grain.

Like the first session, this year's Golden Sycamore also received great attention, and the stars present were dazzled. Xu Fei did not show up again, but only sat on the sidelines to watch the ceremony.

What he wants to ensure now is that the golden sycamore will continue to develop smoothly for a long time, and not every session is earth-shattering.

This time he deliberately kept a low profile, but the media did not let it go.

At the dinner that day, the reporters abandoned the stars and surrounded them, and the theme was, of course, "Earth Cannon".

"We're now using an intensive approach to preparing the film. It's going well, and the hardest work at the moment is the three groups of art, props, and special effects.

We have drawn nearly 1,000 concept drawings, made more than 2,000 props, and designed more than 10,000 square meters of scenery. ”

"Not enough, far from enough!"

"When we got started, we found that the actual operation was much more difficult than we imagined. At this pace, I think the deadline may be exceeded, and funding is also a huge problem. ”

"But rest assured, we will never give up. ”

Wow!

The reporter couldn't help but applaud, look at Mr. Xu, who shoulders morality with iron shoulders and writes articles with wonderful hands!

So he asked, "Is there any progress on the actor's side?"

"Everyone is so enthusiastic, there are not so many roles at all, so they can only make cameos. There are currently several young actors set, and the core character Shen Yuan has not yet been selected.

In addition, I will attend this year's Cannes Film Festival and meet foreign friends. ”

"Do you mean, you're going to invite Hollywood stars?"

"It's not decided yet, but there's definitely an important role that needs to be played by Western actors. ”

......

The news of the second Golden Sycamore and "Earth Cannon" is flying all over the sky again.

Xu Fei came back this time, in addition to participating in the award ceremony, more importantly, the pioneer summer file.

With his efforts, the December New Year file is deeply rooted in the hearts of the people, but the summer file, National Day file, and Spring Festival file are still blank. In essence, there are still too few film sources, and the market has yet to be developed.

This year's imported films are violent, "Lord of the Rings 3", "Troy", "Spider-Man 2", "Harry Potter and the Prisoner of Azkaban", "The Day After Tomorrow", "King Arthur" and so on.

"The Lord of the Rings 3" has already been released, with a box office of more than 100 million - more than 80 million in history.

Wu Mengchen arranged his troops.

In the summer from June to August, there will be "Shrek 2", "Spider-Man 2", "The Day After Tomorrow", "Troy", "Savage Sister", "Big Event", "Hurricane Rescue" and "Super Body".

said that it was murderous, but in fact, there was enough space, and it was only two and a half films a month on average.

Needless to say, "The Day After Tomorrow" is good at the box office.

"Savage Senior Sister" is the same way as "Savage Girlfriend", directed by Guo Zairong, starring Jun Ji-hyun and Jang Hyuk, and rushed to grandma's house.

"Big Event" directed by Johnny To, starring Ren Xianqi and Chen Huilin, hit the street the same.

The original version had two small supporting roles of You Yong and Ding Haifeng, invested by China Film, and entered the country as a co-production. Now the neck card is strict, and it is directly distributed as a Hong Kong film.

And what Xu Fei took out was "Super Body" and "Hurricane Rescue", one in July and one in August, which were released simultaneously overseas.

"Ambush on All Sides" is left until the end of the year.

Wu Mengchen thought very well, but as soon as the film schedule was announced, a verbal order suddenly came from the Film Bureau.

......

"Domestic Protection Month?"

In Lao Wu's office, Xu Fei subtly spit out five words with a subtle expression, tsk, forget about this stubble.

"The Film Bureau verbally ordered that it hoped that theaters across the country would support domestic films, from June 10 to July 10 every year, or from July 20 to August 10, during which the introduction of overseas blockbusters would not be encouraged. ”

"It's too general, isn't it?

"Specifically, look at the schedule of domestic films, July on, July protection, August on, August protection. In July and August, then it is all protected. ”

Lao Wu was also very subtle, and said: "He also talked to me specifically, which means that I have concentrated too much on the introduction of films." I said that in order to open up the summer file, students are on vacation in July and August every year, which is a rare golden period. ”

"Then they said, that can be developed with domestic films!" Xu Fei said with a smile.

"Yes, yes!"

Wu Mengchen nodded and said seriously: "I have thought about it carefully, and this matter must be looked at dialectically.

Now that the market is getting better and better, the potential is needless to say, but Hollywood's offensive is also getting stronger and stronger, and I think it is necessary to carry out some protective policies.

But the film bureau is old-fashioned, simple and crude.

This policy should not be called the Domestic Film Protection Month, but the Domestic Good Film Protection Month!"

"Bang Bang!"

Xu Fei couldn't help but pat his belly: "I agree with one hundred times!"

When later generations mentioned the National Protection Month, some people always despised and sneered.

And the truth is that many countries have film protection policies. Like Japan and South Korea, it is much stricter than in China, but some people just can't see it!

Historically, because "Ambush on All Sides" was released in July, the Film Bureau only gave a verbal notice, and later it became an invisible rule.

There is no "Ambush on All Sides" now, but Lao Wu did this, which also gave birth to the domestic protection month.

In the process of the development of Chinese-language films, Protection Month did play a great role in avoiding being crushed by Hollywood. In recent years, this unwritten rule seems to have disappeared because Mandarin films have taken up.

What's the problem?

For a long time, countless bad movies have been squeezed into July and August, relying on the schedule to get a vote and leave, not thinking of making progress, and ruining the market.

It's obviously a month of protection, but it turns out that a lot of bad movies are protected!

Xu Fei was heartbroken when he mentioned it.

What a great opportunity! Bai will give you a golden summer file, not to develop well, but to consume the audience. Later, the audience didn't buy it, and turned their heads and began to scold the policy.

It can't be so cheap!

Wu Mengchen reflected on himself and said: "But in the final analysis, we can't use administrative power to define a movie, whether it is good or bad, and whether it should be protected or not." ”

"Actually, it's not that hard to ......"

Xu Fei thought for a while and said, "If you can't use administrative power, then use the issuing power."

China Film and Acorn have the widest distribution channels, those bad movies come up, and it is not up to us to say when they will be released? If you are worried that there will be no source of films in the summer file, then I will make a few more. ”

He shrugged: "When it comes to this, are we still afraid of offending people?"

"You ......"

Wu Mengchen pointed at him, he didn't have to be so straightforward!

......

So, after the verbal order was given.

The film companies and theater chains immediately changed the film schedule.

"The Day After Tomorrow" became a simultaneous release with Hollywood, on May 28.

"Savage Sister" on June 4, "Troy" on June 10.

"Shrek 2" and "Spider-Man 2" went straight to mid-August. "Big Event" opened online and was released in mid-June.

"Warm", "Mong Kok Dark Night", "Jasmine Blossom" and other films were transferred to this schedule.

"Super Body" and "Hurricane Rescue" are co-productions, but they are not affected.