Chapter 161 Advertising and Investment

The manga has already reached 12 million copies of its weekly sales, and it is indeed time to sell ads.

Advertising space will not be cheap, this is something everyone knows, the sales volume is close to 50 million copies per month, and it is 600 million copies a year, the key is that people still have potential, which is also an indisputable fact.

Downprice?

This is a common trick used by advertisers, and now that the economy is sluggish, it is better to sell it cheaper than to let the advertising space open the skylight.

It's a pity that this set of things doesn't work here, and people don't sell advertising money for most of the year, so it goes without saying how capricious this is.

The most hateful thing is that as long as there is only one similar product, your red fruit is to provoke a price war.

So what do you say about an advertising agency buyout?

It's not like you can do whatever you want, the drink is the drink, you can't take other ads in, besides, the advertising position of the drink is the best, it's not Pepsi or it's delicious, and other people should wash and sleep.

Such a demanding requirement, it is still difficult to stop a large number of users, the more the economy is sluggish, the more advertising costs can not be saved, otherwise you will die.

This is the reason why William White's acquisition of NBC did not go well, and in such a bad world, the cost of TV advertising actually rose against the trend.

For this situation, William White is also very speechless, there is really no way, now is the golden age of the television industry, the rapid popularity of television, greatly increased the audience group.

This is still their TV show is not good, if there are some good episodes, the estimated ratings are still very gratifying.

There are so many TV stations in the United States, it can really only be described as sensational, and the competition is naturally very fierce, NBC is known for its seriousness after all, which is still very disadvantageous.

News program ad breaks?

This is really not possible, the interstitial advertisements in the middle of the TV series are also the creativity of the Celestial Empire, and Lao Mei's advertisements cannot be inserted indiscriminately, which has certain restrictions.

Comparatively speaking, talent shows are less restrictive, and when you watch the talent show, you will find that these bastards are constantly advertising.

You can't put so many commercials in the series, and there may still be people watching the end of the 30 seconds, and in a minute, people will definitely switch channels, and this kind of advertising space will not sell for money.

Lao Mei's cable TV is even more ridiculous, basically advertising is not allowed, people pay to watch TV, not pay to watch advertisements. Well, this reason is relatively strong, and it seems that only the US imperialists do this, right?

Anyway, no one in Asia cares, if there is no advertising space, the TV station may go out of business, the so-called wired and wireless, just say that the way TV programs are transmitted is different from Lao Mei's idea.

Public TV stations rely on advertisements to survive, the advantage is that the audience is relatively large, because there is no need to spend money, and TV programs are subject to many restrictions, don't think about police and bandit American dramas, unless you shoot very sunny, you will never be allowed to broadcast.

Cable TV is messed up, basically there is no limit, but there is a little bit of trouble, at most it is product placement, and you can't directly advertise Hongguoguo.

Seems very unreasonable, right?

It's a balancing act, and if you let go of these restrictions, public television won't be able to survive.

This rule is actually quite good, everyone can have a bite to eat, and Lao Mei's newspaper advertisements and magazine advertisements are not cheap, which also has something to do with their TV commercials.

In this way, William White was cheaper, and the advertising value of Comic Weekly became greater.

If you think about it, you will understand that the ratings of more than 10 million viewers are quite good in the United States, and the advertising fee is not cheap.

As for the effect of the advertisement, you can see if you look at the grape juice and glacier mineral water, which is a trial production, and it can sell well.

Well, in fact, the sales are also very limited, but don't forget, the popularity of this brand is not low, and the lack of sales is simply the reason for production.

Anyway, the Texas farmers are very happy, they have escaped the catastrophe, and if it weren't for this factory, I don't know how many grapes would rot in the ground.

"William, how much do you think advertising will cost? ”

"100 million, this is my bottom line. ”

"Poof" Xiao Bushu squirted out with a mouthful of water.

How much? Don't be kidding, how could there be so many?

"Is it a lot? Maybe it will be 15 million copies next year, and it's already very good for you to buy four million copies of a magazine, I'm a weekly, a weekly brother, it's four times the magazine, and the sales are also four times that of the magazine, is it really expensive?"

"Damn, you're robbing money!"

"Haha, the most competitive ones are definitely two Cokes, as well as those household appliances for foot basins, and then sportswear and toys, I really can't think of a reason to be less than 100 million?"

When it comes to pretending, William White has reached the pinnacle, looking very arrogant and disgusting.

"Besides, if the price is too low, it's okay if I don't sell it, buddy, the game console will be on the market next year, what if you advertise it for half a year first?"

"Damn, God is blind, all the good things are attributed to you bastard. ”

"Heaven rewards hard work"

"What, please don't speak a foreign language, it's very rude. ”

"Okay, okay, I apologize, it's a proverb in the Celestial Empire, that God will help those who are diligent, and I hope everyone will be diligent. ”

"Shet, that's God's blindness, I'm much more diligent than you, why didn't it happen to me for these good things?"

The final advertising cost did exceed 100 million US dollars, and if it were not for many restrictions, it was estimated that it would reach the price of 1.5 billion.

Although it is 1.2 billion, it is scary enough, this comic company has already broken even, and with this additional income, even if it doesn't earn 200 million a year, 1.5 billion is still not difficult.

Do you say that such a company is valued at 500 million?

This is probably the funniest joke of the year.

Unless William White is crazy, he will definitely not accept it.

Wall Street went crazy, and they suddenly realized that they were very wrong, they had expected only 30 million, and now it seems that they are stupid pigs.

Marvel is also crazy, they are crazy with jealousy, this is still unreasonable, do you sell comics or advertisements?

Now that they know, it's no wonder that people are not in a hurry to sell single books, and they have a comprehensive consideration at all.

Aren't the Simpsons selling billbooks?

Looks like it's selling well.

William White lacks interest in single books, this kind of money is cool to earn from advertising fees, unless people allow him to advertise in single books, otherwise it is better to wait slowly!

You say it will affect sales.

This really won't, the one who pays for the book must be true love fans, and they won't mind spending a little more money.

Do you really think that the people who read comics are children?

The life of the footbasin people is stressful, their hobbies are more strange, there is really a seventy-year-old man who likes KT cats, and no one around will say anything.

You're going to try it somewhere else, this old guy is going to be squirting saliva.

The vigorous advertising investment conference came to an end, and the advertising investment commissioned Christie's to auction, which can be regarded as a pioneering event.

For someone's way of accumulating money, people in the industry have only one big convincing word.

Advertisers are not so happy, because it is very obvious that the next fee will be higher, whether to expect good advertising results, or to expect average advertising results.

It's just too torturous.