The box office of "Love Formula" hit a new high, and while Wang Mao was pleasantly surprised, he also told Zhang Bin to pay close attention to public opinion from all parties and beware of deliberate smearing by people in the circle.

The most common way to smear a new movie in recent years is that the distributor of some movies hires a group of trolls in advance, and when some films unexpectedly perform well in the same period, let the trolls give a star on a special movie rating website and brush up on bad reviews.

When he first worked as an agent for Sheng Yitong, one of Sheng Yitong's movies encountered this situation.

Obviously, the plot of the movie and the acting skills of the actors are not bad, but there are thousands of one-star negative reviews on the rating website.

He immediately realized that someone was making trouble, and through his own inquiry, he learned that some people hired several alumni of Pheasant University at the price of ten yuan for a bad review, and specially gave Sheng Yitong's film bad reviews.

He was very angry at the time, and asked a lawyer to ask if this kind of thing could be called to the police, and the lawyer told him after understanding the situation: "This kind of thing, it is difficult to obtain evidence, as long as those who brush bad reviews take money, they will not admit that they deliberately brush bad reviews, and we can't do anything about others." ”

He had no choice but to take a lot of remedial methods, asking senior film critics to write film reviews, releasing news that someone was deliberately brushing up on bad reviews, and asking bigwigs in the circle to speak out, but they failed to offset the word-of-mouth impact brought by these bad reviews, and forced Sheng Yitong's film to be a big hit with mediocre box office results.

After all, many people watch movies, they first go to the rating website to watch the rating of this movie, and when they see a bad review, they naturally don't want to watch it, this psychology is the same as people who buy clothes online and look at other people's evaluations first, those people only spent less than a million, and they easily hacked Sheng Yitong once.

His media friends quickly helped him find out that the person behind the black screen turned out to be a recognized and talented new director in the circle, and he can do this kind of thing, which shows that there is no inevitable connection between talent and character.

After this incident, he deliberately watched Stephen Chow's "Jiupin Sesame Official" again, and had a deeper understanding of the sentence "Corrupt officials are traitors, and only when the Qing officials are more traitorous than corrupt officials can they defeat him!".

Since then, he has also consciously strengthened his power in this area, and he has also obtained some IDs in his hands that can be manipulated by himself.

In the past two days, the score of "Love Formula" has been stable at 7.8, which is very in line with the normal level of this movie, and this result at least shows that the distributors and directors of the films on the same period this time are decent people.

He carefully wrote down the names of these directors and distributors, and after so many years of agent career, he has developed the habit of establishing red and black files.

At half past nine in the morning of the same day, the famous French denim brand "Hongya" officially announced Morning Star as the product spokesperson while holding the autumn new product launch conference.

At the product launch event, professional models showcased a variety of high-elastic denim suits featuring "Hongya" this autumn, while Morningstar finally appeared separately, showcasing Hongya's specially designed denim trench coat and denim skirt this autumn.

In order to expand its influence, the company also specially joined the fashion magazine "Jiusha" together, and issued a supplement of Jiusha magazine titled by Hongya today, which has a number of large photos of Morning Star wearing Hongya's new autumn style, once the magazine was listed, it was bought 80,000 copies by enthusiastic fans in two hours.

This achievement is unmatched by other celebrities, and before that, the fashion magazine with the best-selling celebrity cover sold 30,000 copies in 24 hours.

The fashion section of several entertainment websites immediately reported on this incident, and the news introduced the fashion positioning of Hongya's denim brand in detail, and sent a few promotional photos of Morning Star provided by Hongya, Wang Mao specially communicated with the editor-in-chief of the section, and asked them to post a still of Morning Star in "Love Formula" at the end of the article to help them promote the new movie.

Zhang Zhaohui saw that Morning Star could be on the news every day, and he helped the movie to stir up the popularity by himself, and he really felt that he had tried his best to override public opinion and let Morning Star play the heroine of "Sound Dust", which could be called the most discerning time in his producer career.

After finishing the morning's work, this afternoon, Morningstar and Pei Haoyuan went to the home appliance hypermarket to endorse the Yingdi kitchenware platform with them.

Yingti kitchenware launched a 20% discount promotion and on-site lottery in a timely manner, and gave two movie tickets to "Love Formula" at 8 o'clock that night for every customer who bought Yingti kitchenware for more than 2,000 yuan.

Morningstar and Pei Haoyuan saw that the company was so intimate, and they didn't forget to promote their new movies when they sold their own products, and they did their best when they stood on the platform, in addition to the various fan interaction activities arranged by the company in advance, Morningstar also took the initiative to sing two songs, and Pei Haoyuan also improvised a drumming performance on stage.

According to the contract, the two of them could actually leave the venue at four o'clock in the afternoon, but seeing that there were many fans present, Morning Star and Pei Haoyuan were not embarrassed to leave on time, but stayed until five o'clock in the evening, and Morning Star had to attend the cocktail party at half past seven in the evening, and they had to go back to prepare, so the two had to leave the hypermarket.

Inti had seen the popularity of Morning Star and had expected that there would be a lot of people this afternoon, so she packed all the tickets for the 8 o'clock show of "The Love Formula" in the five movie theaters close to the store.

Unexpectedly, the sales in the afternoon were even more hot than they expected, and by five o'clock in the evening, when Chenxing and Pei Haoyuan left, they had already sent out all the 3,000 movie tickets they had prepared, and seeing that there was still an endless stream of customers, they had to call the cinema again and charter six more movies at 9:40.

When the distributors of other movies learned of this situation, they could only be secretly depressed, who made the leading actors of their movies not as popular as Jiang Chenxing? She can break the record of sales of a fashion magazine, and giving the company a platform is simply a guarantee for shipments.

Tonight, the charter of Yingti kitchenware alone has a box office of more than 300,000, and the attendance rate of the charter is undoubtedly the highest.

This incident also made the directors and distributors further realize that an actor who is so popular as Jiang Chenxing can indeed greatly drive the box office, not to mention the popularity of fans, the traffic she brings to a movie alone is worth the tens of millions of promotion fees invested by the distributor.

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