Chapter 258: Expansion (Part 1)

Luo Li and Yan Jun looked at the statistics, the two looked at each other, Yan Jun said to the store manager Wu Keqiang: "Hurry up and let the accountant recount, how can there be so many?" he gasped.

Wu Keqiang was dug from the provincial capital by Yan Jun, a man who has experience in managing large supermarkets and is friends with Yan Jun.

Accounting and cash quickly counted again, the data is correct, it is indeed more than 800,000, Luo Li and Yan Jun are convinced that their faces flushed with excitement, this is a powerful heart booster.

Wu Keqiang had already greeted the bank, and the cash was escorted by Sun Dong to the bank to deposit the money into the company's account, and such a large amount of money could not be left in the store.

Luo Li, Yan Jun, Hong Bao and Wu Keqiang went to the office, and several people were very excited, such a good start was unexpected.

Yan Jun has been excited, and he and Luo Li jointly determined this plan to open hypermarkets in the five counties and three districts under the jurisdiction of Fengyuan City.

During this time, he was so tired that he lost five or six pounds, recruiting people, opening supply channels, and doing it himself, but he was afraid that the business effect would not be obvious.

A few people entered the office, and Yan Jun said to Wu Keqiang: "Store Manager Wu, you have experience working in a large supermarket, you can analyze it, what is the reason for such good results today? Let's sum up our experience, find out the shortcomings, and pave the way for a good step." ”

Wu Keqiang and Yan Jun are old acquaintances and old friends, and they know him very well, which is why Yan Jun was able to pry him over, because he is familiar and has common ideals, so he can impress Wu Keqiang.

He just entered 'Luo Ji', on the one hand, because Yan Jun's sincerity moved him, and on the other hand, he also wanted to prove his ability, he did not expect that a county-level hypermarket could reach a turnover of 800,000 yuan a day, which was completely beyond his expectations.

Wu Keqiang said excitedly: "Then I will summarize the reasons."

First of all, our 'Luo Ji hypermarket' is the first self-service hypermarket in Pinggang County.

Pinggang County's economy is not developed, in the whole Fengyuan area also belongs to the last train, there are only a few large department stores in the county, two state-owned, one split and subleased, each operates, no core competitiveness, and the commodity is single, the service and operation are not at the same starting line as 'Luo Ji', 'Luo Ji hypermarket' is officially opened, many commodities make up for the blank of Pinggang, the diversity of commodities makes the public open their eyes, which is also the attraction of hypermarkets, but also the core competitiveness of hypermarkets. From the perspective of Pinggang County, our 'Luo Ji hypermarket' currently has no competitors who can threaten us, which is also the first reason.

The second point is that propaganda is in place. "Luo Ji Hypermarket" began a large-scale publicity in the whole Pinggang County more than half a month before its opening, and all towns and towns, and even all villages have our advertisements and leaflets, which have almost become a household name, but no one in Pinggang County does not know about "Luo Ji Hypermarket".

Mr. Luo's bombardment-like propaganda has played a key role, which has formed a concept in the hearts of the people, that is, when you go to the county seat, you must go to the 'Luo Ji hypermarket' to buy things, which is a very powerful psychological suggestion and has an obvious effect.

From the group that came to shop today, it can be seen that during the day, the people in the countryside occupy 40% of the proportion, which is a large proportion!"

Luo Li and Yan Jun couldn't stop nodding, this Wu Keqiang still has two brushes, and the head of the analysis is the Tao.

"The third point is that our marketing is powerful. Mr. Luo's marketing strategy is to make a big deal out of it, looking at Pinggang, not to mention Pinggang, even if it is in the provincial capital, this is also a big deal, 100 bicycles, 20 21-inch large color TVs, 10 refrigerators, five motorcycles, these things alone can stimulate people to go crazy like consumption.

For example, if you buy a product of 200 yuan, you will have a chance to draw a bicycle, and if you buy a 500 yuan, you will have a chance to draw a color TV, and the amount of money you can buy can be accumulated, and when it accumulates to 3000 yuan, you will have a chance to draw a motorcycle.

Just now, the accountant has made a preliminary statistics, and more than 2,000 customers have spent more than 200 yuan today, a total of 2,145 lottery draws, 12 bicycles, and a total consumption of 429,000 yuan.

The number of people who spent more than 500 yuan was 136 people, and a color TV was drawn. There are no customers who have reached the amount of refrigerators that have been consumed yet, but there will be customers who will be able to reach the amount in the next few days.

Judging from today's statistics, the consumer goods purchased by customers today are mainly daily necessities, and most customers are running to bicycles, so today's turnover is so large, because we are engaged in this activity to stimulate consumption occupies a large reason.

Turnover will only decline in the coming days and will never be as hot as it is today. But from today onwards, our customer stickiness can reach almost 100%, and the mall will continue to launch cumulative consumption gifts, which can basically unify the retail industry in the entire county.

Several department stores in Pinggang County are not our competitors at all, and even if they fight a price war, they are not our opponents. The suppliers of 'Luo Kee hypermarket' are all source channels, and the cost performance of our purchase channels is not comparable to those state-run shopping malls. ”

Luo Li nodded, this Wu Keqiang is level, and the analysis is very thorough.

Luo Li said to Yan Jun: "Even if the hypermarket here in Pinggang has set the tone, Store Manager Wu here has strengthened management. Changping hypermarket to speed up the decoration, try to open before the year, in addition to the bank in Pinggang to discuss to see if we can borrow some more money, we try to spread the hypermarket in the five counties of Fengyuan, and at the same time "Luo Ji hot pot" and "Luo Ji beef noodles" all follow up. ”

Yan Jun said: "According to our turnover, the bank will never refuse, our account is set up in the Agricultural Bank of China, today a day to deposit more than 800,000, in the future there will be a fixed amount of money deposited every day, there is such a flow, the loan should not be a problem, if the Agricultural Bank of China shirks, then nothing else, let's move the account directly!"

Yan Jun made a rare joke.

Hong Bao said: "If you do this, you can scare the bank president into tears, if we move the account, the remaining banks in Pinggang County will not be able to treat us as ancestors and rush to ask for us." ”

A few laughed, there was nothing wrong with Hong Bao's words, if such a big customer bank dared to slack off, then it really didn't know what to do.

The hypermarket in Pinggang gave Luo Li a dose of reassurance, time is everything, as long as he can seize this opportunity, he will definitely be able to turn the river and the sea.

As long as the funds are sufficient, he will soon be able to complete the layout of the five counties and three districts of Fengyuan, and then Fengyuan will be his big rear, with Fengyuan as a base to enter the provincial capital, and then use the provincial capital as a base to expand to the entire Beiyuan Province.

Luo Li planned to take the entire province of Beiyuan within two years, and then use Beiyuan Province as a base to expand into coastal cities.

The top priority is to hit the joint of the bank, otherwise it will not be able to expand rapidly without sufficient funds, but fortunately, the successful operation of Pinggang hypermarket has made the whole team full of confidence.

On January 7th, Luo Li returned to Fengyuan, and as soon as he got home, he was stunned!