"I'll go, what kind of ad is this?"

"Isn't this Internet café management software, how can it be advertised?"

"Well, this advert is awesome. ”

I have to say that Huanyu Technology's Internet café management system is really beyond the surprise of countless people.

In the past, when everyone was still selling Internet café management software for a fee, Huanyu Technology started to do it for free.

And after killing others, Huanyu Technology's Internet café management software actually made an Internet café recharge payment pass.

Now I have taken it a step further and have directly popped up ads.

Actually, technically, this is conceivable.

Paypass is networked, and it can also advertise itself.

But this kind of thing that can be imagined in itself, he is also a surprise beyond countless people.

"Okay, use it for landing. ”

"It seems that QQ is really not good, and I will use YY in the future. ”

"It seems that YY has a lot of uses, and there are fewer and fewer people who use QQ. ”

The power of this large-scale advertising pop-up can be described as terrifying.

Penguin Ma Huateng and the founders were stunned for a moment.

They finally spent a lot of money on advertisements on major TV stations, but they were directly covered by Huanyu Technology. Well, in fact, there is still some use for advertising on TV stations. However, so far, the main place for everyone to go online in China is still Internet cafes, and even if they watch TV advertisements, they still have to go to Internet cafes to surf the Internet.

The first thing that pops up when you turn on the computer is YY,So what QQ has long been put in the back of my mind。

"Could it be that Huanyu Technology has been waiting for our advertisement for a long time?"

"It's possible, but it's impossible for us to sell QQ. ”

"Don't worry, it's okay, now that there are more and more PC users, our advertising still has some influence. ”

Ma Huateng comforted everyone.

In fact, he didn't know anything about it.

However, Huanyu Technology's attacks have never been single, but multi-point intensive.

After the first wave of pop-up ads for the Internet café management system, the second wave of ads continued.

[Love YY, drink more oranges.] 】

Do you think this is an advertisement with more oranges?

Yes, he is indeed an advertisement with many oranges.

However, he is also an advertisement for YY.

Binding YY to multi-orange is an advertisement for both.

In fact, Huanyu Technology has done this before.

However, before that, it was [love the Internet, just drink more oranges], and bound the Internet to more oranges, which suddenly made more oranges and more Internet celebrity drinks, and many friends who like to surf the Internet will buy more oranges. But before, the Internet positioning was a bit big, and you can do a lot of things online, you can listen to songs, you can also watch movies, and you can play games......

But now it is directly directed at YY, and this kind of advertising strength has made YY the focus all of a sudden.

Moreover, this advertisement is even more memorable than a simple QQ advertisement.

After all, QQ advertising is purely a QQ launch, and he does not have a specific target group.

He can target everyone, and he can make everyone uninterested.

But YY is different.

The previous series of advertisements themselves made Duo Cheng Duo have Internet attributes.

Then it is much easier to point to YY from the user group who drink "more orange more".

For this, the penguin side can only smile bitterly.

As soon as Huanyu Technology's advertisement came out, the advertising influence of their QQ dropped sharply.

It's just that even so, they can only grit their teeth and hold on.

There's no way they're going to make their own drink for advertising.

Or in order to cooperate with Pepsi or Coca-Cola, like Huanyu Technology?

It's not like nothing like this has happened before.

But they all failed.

A drink with incomparably strong Internet attributes like Duo Cheng Duo is really impossible to find.

"Everyone's resisting?"

Ma Huateng cheered everyone up: "We still have funds, and we haven't lost yet if we have funds." ”

In the early days of the Internet, in the final analysis, it was still a capital game.

Where there is money, there is traffic, and where there is traffic, there is product.

As long as there is money, temporary wins and losses are not necessarily the final outcome.

However, when the penguin gritted its teeth and insisted, the third wave of advertising of Huanyu Technology ......

It should be said that the third wave of Huanyu Technology is not an advertisement, but the launch of a new business.

This business is called the game version of YY.

The so-called game version of YY is not a separate version of the game class.

This game version of YY is a YY built into the online game.

Probably many people haven't seen this kind of built-in.

In fact, YY did this in his previous life.

In the previous life, YY thought of many ways to fight against QQ.

But for various reasons, I haven't been able to take too much of the instant messaging market.

In the end, YY thought of cooperating with game companies to build a YY chat into these game companies.

Think of YY as a friend feature in the game.

Such a built-in is easy and technically not a problem.

The only problem is the YY login.

Game accounts generally use custom ID letters to log in, and many people in YY generally use numbers.

But that's not technically a problem either.

YY can be logged in with numbers, letters, or both.

This function was also implemented on QQ in the previous life.

Therefore, as long as such a function is built-in, the number of people online at the same time in YY will definitely increase.

But it's a pity that although YY in the previous life thought of this method, there are really few game companies willing to do this?

What gaming company would want to build another company's instant messaging into their game?

Isn't this giving your own resources and data to others?

Even if YY doesn't use the resources and data in these games, other game companies won't cooperate.

Yes, YY's idea is good, but it seems that only one small game company has cooperated in the previous life.

But now it's different.

Huanyu Technology not only has YY, but also several popular games.

Fantasy Journey to the West, Legendary World, Bubble Hall......

Each of the three games currently has more than 1 million concurrent online.

In terms of the number of active people, it has reached tens of millions.

There are no other game companies in it, and the products of our own companies are not built-in, isn't it a matter of one sentence?

All right.

Built-in has always been simple and crude...... It's even incomparably effective.

Such a built-in one goes ...... Huanyu Technology's market share of YY skyrocketed to 90% in an instant.

"Built-in YY, Nima, it's horrible. ”

"I didn't expect Huanyu Technology to have this hand. ”

"9 million simultaneous online, 300 million registered users, YY number has launched a 9-digit number. ”

At this time, let alone penguins, even the entire Internet industry was stunned by Huanyu Technology's operation.

They didn't expect instant messaging to be combined with gaming.

I didn't expect that the effect of this combination was like a volcanic eruption, and it couldn't be blocked.

"Alright, the IM war can be over. ”

"QQ can't get up anymore. ”

A group of experts in the circle said with great sighs.

However, they also know that although this trick is awesome, it can only be done by Huanyu Technology.

It's like penguins, they have instant messaging, but they don't have any games.

Although Triumph is still there, the number of people is useless.

The legend of Shanda is very popular, but Shanda has not entered the field of instant messaging.

Even if they want to get in now, it's too late.

The only reference is NetEase.

NetEase has NetEase Bubble, and there is a relatively popular game called Journey to the West.

If they also come to bind, they can also occupy some market.

But it also depends on whether NetEase will do this?

Do they want to focus on gaming, or do they want to push instant messaging?

But if you look at YY's 9 million simultaneous online, then you know what NetEase will do.

The market is all occupied, what else do you think?

"Pony, should we think about something else. ”

Zeng Liqing whispered.

He didn't dare to speak up, because everyone was in a bad mood right now.

was hit by Huanyu Technology's killing move, and it really beat all five people.

Just for the sake of the company, Zeng Liqing also had to say so.

"We ......"

Zhang Zhidong, Xu Chenye, and Chen Yizhou didn't reply, and they all looked at Ma Huateng.

In fact, they know that the penguins are basically completely defeated now.

The market is like that, winner takes all.

Although Penguin was weaker than Huanyu Technology before, Huanyu Technology only occupied 7% of the market.

Although they still have 3 percent left, they still have the strength to fight.

But now Huanyu Technology occupies 9% of the market, which is no longer necessary.

Or that I don't even have the qualifications to fight.

"Don't say it. ”

The hardest hit was Ma Huateng.

After receiving SoftBank's investment, Ma Huateng had no ambition to compete with Huanyu Technology.

But in my heart, I still want to regain some more markets.

But take a look at it now.

Large-scale TV advertising had little effect, but the entire market collapsed all at once.

Users who have been using their QQ have also used YY recently.

As for the reason?

It's not their game built-in yet.

Accustomed to YY in the game, they don't even want to use QQ that has been used for a long time.

This is simply copying their QQ's hometown.

But even if this is the case, do you just admit defeat?

Do you want to give up on the entire instant messaging market?

Don't you want QQ?

"Guys, it's worse than I thought, and I don't know what to do. But if I want to give up QQ, I can't do it. I don't want everyone to be like me, now the company still has some funds left, and we will continue to work if we want to stay. If you don't want to stay, you can come up with a sum of money to compensate. ”

Speaking of this, Ma Huateng said again: "Don't be rash, I'm not provoking everyone, everyone will make a decision after thinking calmly." There is a high probability that our penguins will not be able to survive this crisis, and those who remain are brothers, and those who leave are brothers, no matter what, I respect everyone's decision. ”

Closing his eyes, Ma Huateng didn't speak again.

I don't know how long it took, but when Ma Huateng opened his eyes, he saw that the four of them were still standing here.

"How?"

"Have you decided?"

Ma Huateng asked.

"I decided. ”

Zhang Zhidong nodded: "I don't know what to do even if I leave, so I still want to stay here." ”

"Me too. ”

Xu Chenye also said.

"I'm with Lao Ye, what's more, we almost sold QQ for 600,000 back then. How to say, our current QQ is more than 600,000. ”

Chen Yizhou also expressed his position.

In the end, everyone looked at Zeng Liqing.

Zeng Liqing laughed: "Don't look at me." ”

"It stands to reason that I'm going to have to leave. You want to die, I don't want to die, I still want to do something else, and then I'll take you with me. But how can I give up my brothers? If you want to die, then die together. After the big deal died, we patted our butts and moved the bricks. ”

"Move bricks, hahaha, okay, if the penguins can't get through this difficulty, we'll move the bricks together. ”

The five hugged each other and shed tears.