Chapter 151: Horror Record, Linkage Marketing

"Boy, cow pen!"

After the box office was released on the first day, Director Jiang was the first to call to inform that it was none other than Lu Yang.

Because he also knows how much Lu Yang has contributed to this achievement.

Perhaps the most credit for the box office of the whole movie, he directed Jiang, but at the box office on the first day, the first credit is definitely Lu Yang's.

The movie box office is actually a very mysterious thing.

A lot of very high-quality movies don't do well at the box office.

Many movies with fairly ordinary quality have unexpectedly high box office.

There are many factors that play a role in this.

Especially in the later box office explosion years.

Once the patriotic feelings are touched, it is a terrifying seven billion.

Once the main theme idea is correct, it will easily be three billion.

As long as everyone feels happy and can laugh out loud, there are two or three billion.

There are also some that make everyone feel profound and tear-jerking, and they can also have three billion.

But the same director, the same actors, the same theme. The previous one may be three billion, and the next one is only a few hundred million.

What went wrong, no one can say.

So it was the best of times and the worst of times.

Before the box office came out on the first day, Director Jiang actually sweated in his heart.

In case whoever brings out a little inexplicable rhythm, it is not for nothing that something ruins a movie has happened.

Luckily, there were no surprises.

"It's quite a good pen, Director Jiang, it's a new record, and it's going to go down in history. Lu Yang quipped, "You can start looking for a place now, and you will definitely have a celebration banquet in a few days." ”

"Hahaha, that's for sure, for sure. Jiang Daole couldn't say anything superfluous.

No matter how great a person is, the moment of success, it is pure.

Especially succeeding in the field you love.

The next day, the box office was still soaring.

Among them, the most outstanding, in addition to "Let the Missiles Fly", which is creating miracles, is actually a second-tier fashion magazine.

"Pleasing Yourself": 100 million in two days, 600 million in one day!

The first question mark means "how much".

is such a simple cover title, "Pleasing Yourself" exploded again.

The cover character is a simple life photo of Lu Yang and Lin Menglan walking together.

Although it is a life photo, the aesthetics of the two people's outfits are as online as ever, and it is not impossible to use them as the cover of fashion magazines.

100 million in two days, four big characters on Lin Menglan's side.

A question mark, followed by "600 million days", is written on Lu Yang's side.

It was this cover that once again made "Pleasing Yourself" a hit and became the headline of major news.

The last time "Pleasing Yourself" received this kind of treatment was the cover of Jiang Wei's stewardess theme a few months ago.

On both covers, there is Lu Yang.

The two covers are mainly starring Lu Yang's artists.

This phenomenon has attracted the attention of many people with a keen sense of smell in the fashion industry.

In fact, the cover of this issue of "Pleasing Yourself and Your Heart" is not this one, it is another actress, which has been finalized before.

However, when more than 10,000 copies were printed in the factory, Qin Yourong, the editor-in-chief of "Pleasing Yourself and Pleasing Your Heart", actually made a decision directly, the cover was invalidated, and the whole line was replaced.

This decision caused strong discontent within the magazine.

Even other editors-in-chief and high-level officials also intervened, and in the end, Qin Yourong made a military order, if the cover did not achieve the effect, and in the end she could not sell 300,000 copies, she took the blame and resigned.

Some people may ask, who gave Qin Yourong confidence?

Qin Yourong's answer was Lu Yang.

What is an opportunity?

It's when others are still hesitating, and you're already betting.

In terms of courage and judgment alone, Qin Yourong will be able to have a place in the fashion circle sooner or later.

The origin of this incident came from an ordinary phone call.

"Lu Yang, you've been in the limelight lately, it seems that it won't be long before I can ask you to shoot the cover alone. Qin Yourong's call was made after Lu Yang shouted out 600 million, and the two of them chatted for a while.

This can be regarded as a concern, and at that time, Lu Yang received calls from several people. Including Ye Feiyan said that if she can't go on, she can go to her company, the treatment will not change, and the marketing director will start.

After the box office was released on the first day, Qin Yourong made another call to Lu Yang.

This time, she went with a mission.

The boss hopes to be able to make an appointment with Lin Menglan.

Of course, Qin Yourong knew that this was a fool's dream.

Originally, Lin Menglan and her magazines were still qualified to be auctioned, but now they ...... Everyone understands that it is only a matter of time before Lin Menglan is away from regaining his crown.

At this time, only first-line fashion magazines are qualified to cooperate with Lin Menglan, and they will only be satisfied with the cover of the golden month.

However, Qin Yourong didn't expect that Lu Yang said "100 million in two days".

"What did you just say?" Qin Yourong asked.

"What, 100 million in two days?" Lu Yang was a little puzzled, but after he finished speaking, he immediately reacted.

The saying of hundreds of millions of dollars in a few days, so far, does not seem to have happened.

This statement is really popular all over the Internet, and it should be when "The Mermaid" was released.

The posters of the official V-blog at that time were "100 million a day", "200 million in two days", and "300 million in three days", which made people's blood boil.

It was at that time that the mainland box office market seemed to have suddenly entered a period of explosion, and then the super box office began to rise and fall, and you chased after me.

Before this, the statement of how many days and tens of millions could not be shocking at all.

Because "day" is one word.

Only when combined with "100 million" can there be a chemical reaction.

"100 million in two days, 600 million in how many days, what do you think of this cover title?" Qin Yourong didn't say much, and asked directly.

And Lu Yang was also very upright: "Wouldn't it be better to have a red question mark directly than many days?"

"Perfect!" Qin Yourong clapped his hands and praised, "You and Lin Menglan together, let's shoot it as soon as possible, otherwise the heat will be gone." ”

"I'll give you a few photos, you can choose one, and I'll send them tomorrow." Send out the cover first, it takes time to reprint the magazine, and it doesn't matter if you send it later. The important thing is time, time is money, understand!" Lu Yang was also interested.

With the last explosive sales, in the short term, the influence of "Joy of Yourself" in the circle is comparable to that of a first-tier magazine.

If he can cooperate with him to release the cover as soon as possible, then Lin Menglan will not be considered to have lowered his identity.

The key is to catch the hot screening, and the effect must be good. In the case of mutual promotion, whether it is for the sales of magazines or the box office of movies, it will have a positive effect.

As a result, "Pleasing Yourself and Your Heart" came out with the most sloppy cover in history.

This may be one of the most humble covers in terms of quality and process, and will be complained about by many professional photographers, but the impact of this cover is undoubtedly terrifying.

Two good friends, just like that, engaged in linkage marketing.

For a while, "Let the Missiles Fly" was completely out of the circle.

And its subsequent box office did not disappoint everyone.

40 million on the first day!

100 million in two days!

200 million in five days!

Three hundred million in ten days!

400 million in fifteen days!

The box office has been surging wildly, breaking all kinds of new and old records.

stunned the crowd of melon-eating people.