After the first person finished speaking, there was a knock on the door.

Come in two lesbians.

Leader Liu introduced: "This is the person in charge of the news and publicity department, and they will also participate, and they will inevitably work together." Xiao He, since you're here, will you say a few words?"

"Okay, I'll tell you a little bit. ”

The leader surnamed He is very capable and has new ideas: "The propaganda work of this bid is different from the last time.

First, more emphasis should be placed on external propaganda, and consideration should be given to how it should be reflected in operation. Second, the means have changed, and it is necessary to study how to use high technology for propaganda.

That's it, let's move on. ”

"Well, it's very targeted. ”

Leader Liu affirmed and said, "Go on, and then discuss." ”

So they spoke freely and expressed their opinions.

"I think the selection of the bid concept, slogan and emblem should reflect the following ideas:

Highlight the ancient culture of the capital, attract the world with cultural charm, and dilute the political color.

Highlighting human emotions and moving people with emotion, the Olympic spirit is the spirit of all mankind.

Emphasizing the commonality of human beings, combining participation, sharing and the future.

Highlight environmental protection and change the image of Beijing. ”

This speech aroused everyone's interest and was discussed for a while.

Leader Liu was also touched by the inspiration and said, "I would like to add one point. The slogan may not have a lot of words, but the theme must be clear, grab people's hearts at once, and be as well-known as a banner.

Moreover, I propose to set up two research groups, the theme and slogan research group and the emblem research group. And widely solicit from the whole society to brainstorm. ”

Brush Brush Brush!

The bottom is full of recording sounds, and Xu Fei also drew a Q version of Sakuragi Flower Road on the small book.

"Please go to the capital to show your skills. ”

"The Great Wall shakes hands and embraces the future. ”

"If you don't go to the Great Wall, you are not a hero, and the Olympics will come to the capital. ”

"Please come to the capital to have a look. ”

"Under the blue sky of the capital. ”

"Our efforts, your choices. ”

I have to say that everyone's thinking is still limited by a lot and lacks a more in-depth understanding of this work.

Historically, it took several months to finalize it, and even invited some foreign planning companies.

"It's still conservative, not clear and loud enough. Let's not be afraid at first, be bold and creative, and then do subtraction, one by one, eliminate ......"

After listening to it for a long time, Leader Liu also had this feeling, as if his thoughts were trapped in a shell and couldn't rush out.

He swept around and landed on the youngest man.

"Xiao Xu, you can talk about it. ”

"Good. ”

Teacher Xu brushed out a stack of papers and said, "Before I formally elaborate, I will tell a little story that happened to me.

I travel abroad a lot because of my work. Once I went to a country in Europe and talked to people on the street, they thought I was Japanese or Korean, and then they learned that I was Chinese, and they were very surprised.

Then I asked very seriously, are you planting crops on the roof?

I said, "Why do you think that?" He said it was written in the newspaper.

So I bought a newspaper and found a joke about how China's power stations generate electricity, and a bunch of people dressed in silk clothes were lying on the rubberwood floor, rubbing electricity......

Zhihu is good, he is abroad, and he lost contact with prostitution, which instantly attracted the attention of the audience.

"What do you mean?

The vast majority of the world's population does not know about China, and they are widely influenced by the Western media, and they are full of ignorance and prejudice against China.

Therefore, I very much agree with what Minister He said, and the focus of this Olympic bid propaganda is on the outside world. I have to tell those foreigners that China doesn't grow crops on the roof, and no longer keeps braids.

With this in mind, I thought of slogans again.

Just now, you said that it is necessary to highlight the ancient culture of the capital, which has a history of thousands of years.

Yes, if the bid is successful, we can highlight this. But now is the stage of the Olympic bid, and what we want to show is precisely not ancient.

Because to a complete stranger, his intuitive impression of us is definitely not a long history, but what is happening now.

So I think the slogan should highlight a new word, the change of the new era.

And we have to study our own strengths and weaknesses, such as environmental problems, the pollution of the capital has been criticized, and we can't take the initiative to put it on the slogan. When it is time to elaborate on it, we will talk about how to govern and so on.

This is called building on strengths and avoiding weaknesses. ”

"Hehe......"

Leader Liu smiled, he smiled, everyone laughed, and the indoor and outdoor air was full of joy.

What a good young man!

As soon as he heard it, he felt that he had come out of his shell, and it was really different from others, with a very high pole.

"Let's talk about some specific initiatives.

First of all, I propose to set up a website for the Olympic bid, and when it is successful, it can also be converted into an Olympic website.

Secondly, the TV promo, I suggest that director Zhang Yi shoot it.

Moreover, the propaganda of the Olympic Games is actually an image package for Beijing and China. Facing the masses, it can be popularized and entertained.

Foreigners attach great importance to the support rate of the people, so we invite international stars like Cheng Long to be image ambassadors, and then find some well-known athletes and stars to carry out activities to mobilize the enthusiasm of the masses.

For example, the countdown card for the Olympic bid, the Olympic imagination drawing contest, the English speaking competition, the Great Wall relay run, the star concert and so on.

Simple and practical. ”

He didn't spoil it in one breath, and he pulled it out little by little, so that he was deeply impressed. Others are still in the discussion stage, but he directly engages in activities, and it is very operational.

This kind of work efficiency makes a group of people in the system who are used to meetings, meetings, and meetings very uncomfortable.

Leader He's eyes lit up, and he asked someone on the spot: "Xiao Xu, you might as well come to our news and propaganda department, you are the first-class good at propaganda." ”

It's a pity to bury your head in research - she didn't say that.

Leader Liu was also happy, thought about it and said: "Just like this, you don't have to limit the department, you can put forward any ideas, or report to me directly." ”

"Uh, okay. ”

At the end of the first formal meeting, Leader Liu decided on several directions:

Agree with the view that "Western public opinion and the political environment are a big challenge", strengthen external propaganda, communicate with the international community, and reverse the impression of the West.

It was agreed that the slogan should highlight the development and changes of modern China.

Agree to build on your strengths and avoid your weaknesses.

Consent to the establishment of the website.

As for the promotional video, he didn't nod, but said: "After our reform and opening up, we already have a group of professional directors who can be in line with international standards to take on this important task, and it is recommended to consider selecting domestic directors." ”

And Mr. Xu held a meeting, but he didn't get any position, and he lost the department.

What is this? Walking in front of the Imperial Palace???

......

After the meeting was dispersed, people from all walks of life began to come to them and appeal for various interests.

Xu Fei also received a call, the director of Jingtai.

"Beijing is a bidding city, and it should make some contributions, and Beijing and Taiwan are also one of the largest production units, and they are fully capable of undertaking the task of promotional films. ”

"Then you go to the leader and say it, I can't be the master. ”

"Tsk, who doesn't know you're a celebrity? ”

Suggest a poop!

declined twice, but the other party did not give up, and invited Li Mu for the third time. Li Muke is an old leader, who used to be a deputy in the propaganda mouth of the capital, and last year he was mentioned to the Ministry of Truth, and he was a senior cadre.

Although he had worked in the city government, it was not appropriate for him to intervene in such a matter himself. Xu Fei is from the Olympic Bidding Committee, and the position is there.

Li Mu spoke, there was no way, so he had to agree to help talk.

In short, after this meeting, all work was carried out intensively. At this stage, in addition to slogans and promotional videos, Xu Fei doesn't want to mix anything else.

After February next year, when the whole country takes action.

(It's more than 30 degrees in August, where can I reason?)

And also...... ）