Chapter 57: The Wind Rises
Sunday, November 5th, 2pm.
A teahouse on Renmin South Road.
Tan Zhicai and the four beef bone soup bosses gathered here.
There are only five beef bone soup businesses in the county.
Among them, there are three beef bone soup shops (stalls) on Xinglong Road alone, one is on the side of Park Road, and one is near Wuli Temple.
"Boss Tan, if you have something to say, let's just say it, what is the matter with gathering us all here today?" The person who spoke was a middle-aged man in his forties with a big belly, his name was He Huaicheng, and he was the owner of the beef bone soup shop on Park Road.
Ma Yourong, the boss of Wuli Temple beef bone soup, echoed and said: "Yes, Boss Tan, everyone is very busy, I will start boiling beef bone soup later, if you have something to say, just say it!"
The other two beef bone soup bosses who are on Xinglong Road with Tan Zhicai all mean the same thing.
Although they mainly eat late-night snacks, this time also has to start to prepare, because the beef bone soup needs to be simmered for several hours before it can be boiled beautifully.
Tan Zhicai nodded and said, "Okay, I'll make a long story short, but before I talk about it, I want to ask you a question, has your business been affected recently, has your turnover declined?"
The four bosses looked at each other when they heard this, and then Ma Yourong took the lead in replying: "In the past ten days or so, the turnover of my store has probably dropped by about 10%!"
He Huaicheng answered: "The turnover of my store has almost dropped by about one percent!"
The two beef bone soup bosses on Xinglong Road, one named Lu Kaicheng and the other named Chi Yuhua, glanced at each other.
Lu Kaicheng said: "The turnover on my side has probably dropped by about two percent!"
Chi Yuhua continued: "My side has probably dropped by about thirty percent!"
Tan Zhicai sighed and said: "You are all good, my turnover during this period has dropped by fifty percent, and my profits have shrunk significantly, which is why I summoned you here today to discuss!"
Hearing Tan Zhicai say this, Lu Kaicheng and Chi Yuhua, who were also doing business on Xinglong Road, had somewhat guessed the reason for the decline in their turnover, but He Huaicheng and Ma Yourong, who were far away, were still unclear.
Therefore, He Huaicheng immediately asked: "Boss Tan, do you mean to say that you know what caused our turnover to decline?"
Ma Yourong also looked at Tan Zhicai, although the turnover of him and He Huaicheng only dropped by one percent, which is not much, but who doesn't want to do business better and better?
Tan Zhicai didn't sell it, and said straight to the point: "What caused the decline in our turnover was the spicy chicken pot I opened next door, since the opening of this spicy chicken pot, the business in my store has been worse day by day, and now the turnover has dropped by half, which is really scary!"
Ma Yourong couldn't help frowning when he heard this, and said: "No, right? I have heard the name of that spicy chicken pot many people mention, but the chicken pot business that people do has nothing to do with our beef bone soup business, how can it be so affected? Boss Tan, you can't be mistaken, right?"
Chi Yuhua sighed and said: "Boss Tan should be right, since the opening of that spicy chicken pot, my family's business has also been affected a lot! Although people are different from us, there are so many people who eat supper, and now there is such a thriving supper shop, it is normal for us to be collectively affected!"
Tan Zhicai nodded and said, "Boss Chi is right, there are only so many people who eat supper, so why hasn't the turnover of other types of supper been affected much, but almost all of us who make beef bone soup have been affected?"
I thought about it for a while, and I felt that the problem should be the price.
Among the many supper, although our beef bone soup is not the most expensive, the price is also among the top few, and the number of customers who can afford to eat supper is limited.
Now this spicy chicken pot has been born, and it has pulled away the customers who originally belonged to us, which is the main reason for the decline in our turnover!"
The other four bosses listened to Tan Zhicai's analysis and felt that it made sense.
Ma Yourong asked, "Boss Tan, what are you going to do?"
Tan Zhicai said: "I plan to learn from the spicy chicken pot, and also make a lucky turntable, and the discount is even greater than the spicy chicken pot, see if I can redeem the previous popularity!"
Calling everyone out today is to explain the situation clearly face to face, so that you don't have a misunderstanding and finally become our vicious competition, which will not be good!"
Lu Kaicheng said: "Boss Tan's idea is very good, in fact, I have long wanted to follow such a preferential activity, but I was afraid that everyone would think about it before, and then I haven't thought about the discount yet, so I haven't taken action!"
Chi Yuhua said: "Since you also have this idea, let's do it together, come to a unified preferential activity, and see if it can play a role!"
Although He Huaicheng and Ma Yourong's turnover has not declined much, and they are not very motivated to engage in preferential activities, they must not fall at this moment.
After all, they are also competitors to each other, and other companies are engaged in such preferential activities, and if they don't do it, then customers are likely to be pulled away by competitors, which is not what they want to see!
As a result, He Huaicheng and Ma Yourong also agreed to engage in a wave of preferential activities.
Once the general direction is decided, the next step is to discuss some details of the event.
It wasn't until three o'clock in the afternoon that the five of them, who had discussed everything, dispersed.
......
When Tan Zhicai and the others were discussing preferential activities, several fly restaurants led by Huang Shidong were also preparing to launch the spicy chicken pot they had been studying for a while.
Although they can't replicate the unique fragrance of other people's spicy chicken pot, Huang Shidong and others have done their best, and they can't do anything if they can't make the taste of others.
Anyway, they believe that as long as their pricing is relatively cheap, there will still be customers who will pay!
......
With the strong rise of Lao Liu Roast Duck, it has become a hot roast duck stall in the entire county in just a few days, and the restaurants that sell roast duck and the roast shop on the cross road of the street have been hit hard in an instant.
It is no exaggeration to say that since November 4th, restaurants, including the Hyde Hotel, and the roast shop on the crossroads of the main street have never been able to sell a complete roast duck.
The market of the entire county has been completely ruled by the old willow roast duck!
In the catering industry, where taste is king, it's such an exaggeration!
Of course, only high-tech cooked foods like roast duck will have such a strange phenomenon, like those white-cut chickens and ducks, this will never happen.
Because, the technical content required for white-cut chicken and white-cut duck is not high, even if your skills are awesome, it is difficult to leave your peers far behind in terms of taste.