Chapter 179: The first is its positioning

Fang Yuan was not angry, and promised to introduce himself to the model again, Wan Changming was very embarrassed and even felt guilty.

"If you want an MPV with a high value retention rate, I'll introduce you to a Toyota Alpha. Fang Yuan said to Wan Changming: "This Toyota Alpha is a 2012 3.5L luxury version, licensed in January 2015, with a mileage of 108,000 kilometers, and the new car landed 813,200 that year, and our car dealer is now listed for 518,000 ......."

"Huh, Fang Yuan, don't tease me. Wan Changming was really speechless, he clearly remembered that Fang Yuan said that this 2014 2.4L luxury version of Tian Odyssey was licensed in March 2015, with a mileage of exactly 100,000, 278,700 that year, and the current price is 150,000.

Fang Yuan just said that the 2012 3.5L luxury version of Toyota Alpha, the license time is two months earlier than this Honda Odyssey, and the mileage is also slightly more, in the case of the license time and mileage is about the same, all of them were 813,200 that year, and now they are 518,000?

You don't have to think about it, this value retention rate is even more powerful than the Honda Odyssey.

But with such a high retention rate, Fang Yuan, are you sure you're not joking?

"I'm not kidding. Fang Yuan played a cautious eye, but he didn't lie, "Our car dealership has two Toyota Alpha, and the other one is the 2018 facelifted 3.5L luxury version, which was licensed in May 2019, and now the mileage is 2,000 kilometers, landing 838,000, and now our car dealership is listed for 1.44 million ......."

"Poof...... Wan Changming's eyes widened in surprise, and he almost spurted out a mouthful of old blood, okay, this is even more ruthless, people's quasi-new cars are falling in price, this Toyota Alpha is not falling but rising, and the price is rising.

"The value retention rate of Toyota Alpha is really high. Fang Yuan explained that Toyota Alpha is known as a freak maniac, and it is normal to spend hundreds of thousands more and hundreds of thousands to pick up the car.

Last year, Huaxia began to implement the National VI standard, and among the models of the National VI, whether it is a joint venture car or a domestic car, all jumped off the building and sold it.

There are those who buy big cars and give away small cars, some who are directly discounted, and some who are even discounted in half.

Just when the Chinese people thought that the price of the crazy Toyota Alpha should always reduce the price, a shocking scene appeared, and the price of the Toyota Alpha with the fifth emission of the national five actually increased.

The value retention rate of Toyota Alpha meets his own requirements, but the ultra-high price can't stand it, so Wan Changming asked Fang Yuan to change it for himself.

"We have a Toyota Wilfa 2019 Shuangqing 2.5L HV luxury version, which is not licensed, with a mileage of 1,000 kilometers, 873,800 when the car was picked up, and now Zhenghong Auto is listed for 748,000. ”

Finally, there was a normal point, but Wan Changming still thought that the price was too high, so he asked Fang Yuan if there was a cheaper Toyota Wilfa.

"Nope. ”

"There are very few cars available at Toyota Wilfa, and this one is already the cheapest. ”

"I can't afford the cheapest either. Wan Changming didn't want to buy a noisy Odyssey, so he asked Fang Yuan very unwillingly, "Didn't you mention the Trumpchi GM8, Mazda 8, and Buick GL8 just now?"

When Fang Yuan introduced Toyota Alpha and Toyota Welfa to Wan Changming just now, because these two models were all niche cars, Fang Yuan did not have the information of the two of them, but simply remembered their basic information.

Therefore, when introducing these two cars, they only said the mileage, the time of the license, the landing price of the year and the current selling price, and did not introduce the common problems and advantages.

Wan Changming mentioned Trumpchi GM8, Mazda 8, Buick GL8 in the primary sales skills of used cars are all recorded, almost instantly, all the information of the three cars came to mind, as if integrated with the body.

"The Trumpchi GM8 and Mazda8 are good cars, but they have a very low value retention rate and are not for you. Fang Yuan first ruled out the Trumpchi GM8 and Mazda 8, focusing on the Buick GL8.

Among GM's three major brands, Cadillac is a high-end brand, Buick is a mid-range brand, and Chevrolet is a low-end brand.

But it is the brand Buick, which is positioned in the mid-range, and the value retention rate is poor.

However, Buick GL8 seems to be outstanding, belonging to an alternative in Buick, which is considered to have a relatively high value retention rate.

For example, Zhenghong Auto Dealers has a Buick GL8 2018 ES 28T flagship model, which was licensed in January 2018, with a mileage of 670,000, 434,100 that year, and now 339,000 is listed, which is good in Buick.

Zhenghong Auto Dealers has a 2017 20T two-wheel drive elite Envision that also belongs to Buick, which was licensed in December 2017 with a mileage of 45,800 kilometers, landed 256,100 that year, and now only sells 129,800.

"This Envision was licensed in December 2017, almost a 2018 car, the mileage is still less, the price of the car has generally dropped more, and the value retention rate is indeed not as good as the Buick GL8." The value retention rate of Buick GL8 fully meets its own requirements, Wan Changming is very interested in it, and begged Fang Yuan to introduce it to himself.

All the information of Buick GL8 was imprinted in his mind, and Fang Yuan opened it and came, but the first sentence confused Wan Changming: "I don't recommend you to buy Buick GL8." ”

"Since the retention rate is so high, I feel that it is completely suitable for me. Wan Changming looked at Fang Yuan in confusion and asked puzzledly, "Why did you say that you didn't recommend me to buy it?"

"Because the Buick GL8 has a high value retention rate, but its positioning is not suitable for you, not for families, it is a model used to make money. ”

After such a long time, Wan Changming was already very convinced of Fang Yuan, thinking that he was not like those salesmen in other car dealers who ran the train with their mouths full, so he quietly waited for Fang Yuan's explanation.

The reason for the high value retention rate of Buick GL8 is its positioning.

Although the Buick GL8 is also an MPV, it is positioned as a commercial vehicle, and the Odyssey positioned as a family car are two extreme areas at all, and there is no way to compare.

Buick GL8 has a large size, a large wheelbase, large interior space, a good chassis texture, and a domineering and luxurious appearance.

Better quality than Buick GL8, the absolute price far exceeds it.

It is cheaper than Buick GL8, and it has a high value retention rate, without its brand is hard, without it has face, without it has good quality, without it has a large space, without it luxurious.

Therefore, in the field of domestic commercial vehicles, Buick GL8 has always been the sales hegemon, what Toyota Alpha, what GMC, what domestic independent brands can not shake its position.

The second is that Buick entered China early,

Since its launch in Huaxia in 2000, the cumulative sales of Buick GL8 in Huaxia have reached a level that other models can only look up to.

Whether it is a new car or a used car, the Buick GL8 has the highest visibility among Huaxia's 7-seater business models.

During this period, Buick continued to remodel and replace the GL8, so it also derived many subdivided models, such as Luzun, 2.5L version, classic version, etc., and the subdivided models under each model also have relatively large differences in price due to different configurations.

Even if it is a face-saving joint venture brand, and has a huge market share, consumers recognize it, can the value retention rate not be high?

As for the reason why Fang Yuan did not recommend Wan Changming to buy it, it was too simple.

First of all, the quality of Buick GL8 is quite unstable after the age and mileage of the car.

The interior, braking system, engine and so on are all kinds of abnormal noises.

In particular, the relay of Buick GL8 is good and bad, especially prone to the problem of semi-short circuit, sometimes the fault light is fully on, and it is inexplicably good to the 4S shop or auto repair shop, but it is not good to drive a few kilometers.

The repeated tossing back and forth, the noisy car owners are particularly tired.

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