Chapter 35: Xu Anyang's Longzhong Pair (II)

Xu Anyang knew that Wu Hanchao was going to make learning software, so he told him three stories.

He wanted to talk to Wu Hanchao directly, but he knew that it was better to deal with an idealistic college student like Wu Hanchao, and it would be better to fight poison with poison and persuade him through stories and feelings.

The first story was encountered while working in a bank after graduation.

"I know an uncle who came back from a part-time job at RB and opened a Japanese restaurant. He is a very thoughtful person who wants to create a high-end, tasteful Japanese restaurant.

The store was done, the cost was overrun, and the business turnover needed money later, so he looked for a bank loan. The bank sent a customer manager to inspect the store, the store is very good, authentic Japanese decoration, and the waiters all speak Japanese. The dishes are authentic and the taste is superb. As a result, the account manager did not approve his loan, and later he mortgaged the property to make a mortgage loan before opening the store.

Guess why the account manager didn't approve the loan?"

"I guess it's because he has a problem with the location, it's too biased, or is it the wrong customer group. ”

"Well, that's right, the location of his store has a lot of traffic, but it is surrounded by old neighborhoods and schools, and they are all elderly, students, and salarymen, and they don't go to eat high-end Japanese food. It is difficult for people who eat high-end Japanese food to find there, so the account manager predicts that although the quality of his store is very good, it will be difficult to operate. ”

"So, he didn't do this shop?"

"No, he has continued to do this store, and he has done it well, and after it became bigger, he opened a branch in a better and more prosperous area. ”

"Oh, how did he do it?"

"The bank's relationship manager overlooks that in the age of the internet, sometimes distance is not an issue. Although the location of his store is not good, he has cooperated with several websites and successfully built his own reputation, and many diners have come to him, and the business is naturally getting better and better. The bank's relationship manager is really blind, underestimating the changes brought about by the network, and still looking at things with traditional thinking. ”

Xu Anyang finished telling the first story and drank the last sip of wine in the cup.

Wu Hanchao looked thoughtful, he vaguely felt something from Xu Anyang's story, but he couldn't grasp it.

It's normal to not be able to catch it, because the story Xu Anyang told happened 12 years later, when the group buying website was at the peak of its development.

Many restaurants have relied on this east wind to beat their brand reputation, and some even became popular overnight.

The students in school in '08 are not aware that the Internet can have such a role and effect.

didn't give Wu Hanchao much time to reminisce, Xu Anyang told a second story.

The story of the little overlord.

It's not the little overlord Sun Ce, but the little overlord learning machine.

"When I was a child, I must have played the Xiaobawang learning machine, right? Yes, it's Jackie Chan's endorsement, a keyboard, can insert a cassette, saying that he can learn both English and computers, and all of them are used to play games. In fact, that thing is RB's FC red and white machine, pirated and repackaged and repackaged, and sold in China in the name of learning machine. Do you know where the people who made this learning machine have gone?"

Wu Hanchao shook his head, 08 years of network information is not developed enough, many people don't know, many familiar brands, marketing, planning, are the same people are repeatedly operating.

This person later resigned from Xiaobawang and went out to set up a company mainly engaged in audio-visual electronic products, called BBK. That song, Jinggangshan and Lin Yilun sang, 'Do the best, backgammon', have you used their VCD and DVD? In fact, they also make mobile phones, and the two brands of oppo and vivo are owned by BBK. It sells well at girls. ”

Xu Anyang said and looked at Guan Jiayi, the mobile phone in front of her was OPPO's clamshell machine.

Pink, hanging a small pendant, very cute.

At this time, Cheng Xuekun and Guan Jiayi had stopped chatting, and Guan Ling stopped texting.

They were all attracted by what Xu Anyang said.

From his narrative, they dimly saw the shadow of another world.

Xu Anyang continued: "This person's name is Duan Yongping, and you can know from the news two years ago that in 06 he won the opportunity to have lunch with Warren Buffett for $600,000. ”

When he said this, Wu Hanchao seemed to have some impressions, but he couldn't remember it clearly.

He was only a freshman in '06, and everything was still in ignorance.

In fact, the second story is only two-thirds of the story, and there is still a third that Xu Anyang can't tell because it hasn't happened yet.

At the table where Duan Yongping and Buffett had lunch in 06, there was a third person, a 26-year-old young man brought by Duan Yongping.

Years later, the young man founded an online shopping platform called Pinduoduo.

After the first two stories are finished, Wu Hanchao is still not very clear about what Xu Anyang wants to express.

But he had already noticed that the 18-year-old freshman in front of him seemed to have a wealth of experience and insight far beyond his own.

He didn't ask more, waiting for Xu Anyang to continue.

The third story Xu Anyang told is related to Steve Jobs.

"You should know that Steve Jobs returned to Apple in 1996, right?"

"You know, I'm a big Apple user. ”

"Then do you know what was the first product that Jobs cut after returning to Apple?"

"This... I don't know, I don't know what happened in the United States in the 90s. Wu Hanchao blushed a little, just said that he was a loyal user, but he didn't know in a blink of an eye.

In fact, it is normal, at that time, Jobs was not yet famous in China, and some of his trivial anecdotes had naturally not been excavated.

"It's a handheld computer called Newton pda. This is the world's first handheld computer. There is software to manage personal data, there are some gadgets, computers, conversion programs, time zone maps. Then there are file processing programs, mail sending and receiving programs, which are good helpers for users to learn and work. ”

Hearing this, Wu Hanchao thought of the learning software he wanted to develop, and his ideas seemed to be very similar.

Jobs actually cut this product as soon as he returned, so ......

Wu Hanchao's thoughts were a little confused for a while, and Xu Anyang's problem came again.

"It's normal to not know this, so do you know that after Jobs returned to Apple, which product helped Apple turn over?"

"Hmm... I think it's an iPod. ”

"Yes, iPod, a music player, something that brings convenience and pleasure to people. Okay, I've finished telling my three stories, and my thoughts are contained in these three stories, I don't know if you understand it. ”

Xu Anyang pretended to be profound, and this trick still had some effect on dealing with students.

Seeing Wu Hanchao's silence, Xu Anyang analyzed: "The first story tells that the Internet is a tool to link people and efficiently transmit information, which gradually sinks from the earliest state secrets and national defense intelligence to all aspects of people's lives, clothing, food, housing and transportation. With the development of mobile networks, the influence of the Internet on a person's access to information will become stronger and stronger. School is not just about studying, students need to eat, they have to play, they want to watch movies, where does the information come from? ”

"The second story, in China, children and women make the best money, saying that it is a learning machine, but in fact it is a game machine. It is said to be backgammon, but in fact, the OPPO mobile phone is not very high in technology. But these products can sell well because they can always grasp the psychology of people's needs, and people will give them what they need most, which is business. Do college students need learning software the most? If you think about it carefully, what you need most is will and motivation to learn this matter, and software can integrate resources, but it can't give students what they need most. Have you used it to remember the stars? Have you used it to play backgammon and play the magic tower?"

"The third story, you can taste it yourself, the decision made by Jobs after returning to Apple after so many twists and turns is worth thinking about, thinking about this era, what kind of era it is. ”

After Xu Anyang finished speaking, he breathed a sigh of relief and ate a mouthful of food.

It's really not easy to think to myself, and it feels much harder than fooling a little girl.