Chapter 270: The financial management artifact tailored for the grassroots is released
On June 1, 2012, the much-anticipated version was updated.
In this new version, a lot of useful small functions have been added, and the most eye-catching of them is the change pass.
With the update of WeChat, the launch of the financial product of Change Pass really stunned the insiders, and they couldn't understand how a person engaged in social software suddenly got involved in finance?
Financial management is very popular in developed countries in Europe and the United States, but in China, it is basically exclusive to the rich, ordinary people don't even know what financial management is, and it is impossible for banks to waste their tongues to recommend financial products to ordinary people.
Now that Coin Pass has appeared, it has aroused the interest of countless WeChat users.
Because the change pass comes with a description, which is clearly written:
One, there are benefits.
This income is not calculated with data such as how many annualized rates in the industry, so to be honest, most people actually can't understand it, the Yu Bao in the previous life was known as the financial artifact of Dick Silk, and now this change is the route of Yu Yu Bao, which is also oriented to Guang **.
Therefore, the explanation of the income of the change pass is simple and straightforward, that is, it is higher than the regular interest deposited in the bank.
Second, take it at any time.
This is very easy to understand, that is, there is no restriction on withdrawing money, and it can be deposited and withdrawn at any time.
Three, spend directly.
Just like WeChat change, it can be used to directly send red envelopes, transfers, spending, etc., which is very convenient.
These three instructions are summarized as long as the user deposits the money into the change pass, he can enjoy the financial income, and it does not affect the normal use of the money.
As a result, as soon as this change was launched, it was warmly welcomed by grassroots users.
......
Nong Jianyong is 32 years old this year, and his wife opened a small convenience store in a residential building in a small town in Shenzhen, he is a loyal user of WeChat payment, since WeChat payment came out, his brain is quite flexible he opened the WeChat payment function in his convenience store for the first time.
At the beginning, the function of WeChat scan code payment was still rarely used by customers, but with the growing reputation of WeChat payment and more and more users, gradually many customers began to use convenient and fast WeChat payment.
Now, the version has been updated, and the financial product of change pass has been launched, and after reading its description, Nong Jianyong is very interested, so he saved 10,000 yuan to see how much income can be generated.
The next day later, when he saw the prompt of "yesterday's income of 1.80 yuan", Nong Jianyong's eyes were about to pop out.
, this income can be, 1.8 yuan a day, 18 yuan for 10 days, isn't there 54 yuan a month? This is just saving 10,000 yuan, if you save 20,000 yuan, won't the income of a month break 100?
This is really much more cost-effective than depositing in the bank, the most important thing is that the income is visible every day, all income and expenditure data are open and transparent, and the amount of income and expenditure can be described at a glance, which is really a financial artifact!
After seeing the benefits, Nong Jianyong didn't say a word, and smashed all his family money into the change, a total of 53,645 yuan.
Anyway, WeChat has a big business, and during the Spring Festival, he also spent 500 million yuan to cooperate with the Spring Festival Gala, and he put this little money in, so he didn't have to worry about it suddenly disappearing.
Moreover, this change pass also has the function of automatic deposit, as long as it is set up, you can automatically deposit the change into the change pass, so that after the customer scans the code to pay, the money enters the change, and then it will be automatically deposited into the change pass.
The next morning, the first thing Nong Jianyong did when he opened his eyes was to pick up the mobile phone resting on the bedside and open WeChat change to see what the income was yesterday.
Then, when he saw that yesterday's income figure had become 9.63 yuan and the cumulative income had become 13.23 yuan, Nong Jianyong endured his excitement and called his sister.
As soon as the phone was connected, my sister was still yawning, and she asked in a daze, "Brother, what's wrong?" Why did you call me so early?"
Nong Jianyong said: "Nothing happened, it's the change pass that WeChat just launched a few days ago, do you know?"
Nong Jianfang said: "I know, what's wrong?"
Nong Jianyong said: "Listen to your tone and know that you are useless, this is a good thing, if you have private money, you can save this change, you can make money!"
Nong Jianfang asked suspiciously: "Brother, isn't that a financial product, when did you play so high-end?"
Nong Jianyong said: "This change is different from other financial products, and your brother doesn't know much about it, anyway, I saved money to try it, 10,000 yuan a day has about 1.8 yuan of income, you have private money to put it in, anyway, you can take it out at any time, there is no limit, and there is no difference from the bank." ”
Nong Jianfang was surprised: "So good? 10,000 yuan has an income of about 1.8 yuan a day?"
Nong Jianyong said: "Anyway, your brother has been trying it for a few days, and now all the belongings have been saved, and I earned nearly ten yuan yesterday, it's really like picking it up for nothing, you can try it quickly!"
Nong Jianfang asked worriedly: "Brother, I don't understand this financial product, will I lose money if I put the money in?"
Nong Jianyong said with a smile: "You can rest assured about this, I have already checked it out in the past few days, the funds of this change pass are mainly invested in the money market with very low risk such as interbank deposits, large certificates of deposit, short-term treasury bonds, and central bank bills, and there is almost no possibility of loss, just depending on the level of income!"
"Then I'll rest assured, I just have more than 30,000 yuan in my hand, and I'll save it to this change later!"
"Well, if you save more than 30,000 yuan, you will have more than five yuan and nearly six yuan of income every day, and you will have money for breakfast!"
"That's the reason, then I'll put the money in it right away!"
"Okay, then you can save it, I'll hang up first!"
......
Similar scenes are constantly being staged across the country.
The income of the change pass, for the silk is equivalent to the cheapness of the white pickup, many people in the personal verification, found that the real and reliable, are eager to recommend to their relatives and friends.
After all, saving all their belongings in it, the income of the day can give them a free breakfast, which is a good thing that most users can't find with a lantern.
However, this little benefit is not enough for those high-ranking financial elites.
For example, Huaqing University, one of the top universities in China, the executive vice president of a financial school said at a financial forum when talking about the financial product of Coin Pass: "I let my student experience it, he bought 1,000 yuan, but the next day it became 1,000 yuan and 1 cent 8 cents." ”
As soon as these words came out, there was a burst of laughter from the audience, and the laughter was full of disdain.
After all, this financial forum has a huge history, and the amount of money discussed is at least 100 million yuan. The shabby income of the change pass naturally cannot enter the eyes of the participants.
Not only these financial elites who came to participate in the financial forum, but also many domestic financial institutions also looked down on the financial product of Coin Pass, which was too low in income and had no competitiveness among large customers.
In the current situation, the newly launched change pass is like the newly established beggar gang, which is looked down upon by those famous factions in the rivers and lakes, and does not think that a group of beggars can make any fame.
It wasn't until the beggar gang became famous all over the world and became the largest gang in the world that the famous factions who looked down on the beggar gang had to correct their mentality again.
......
If there is anyone in China who attaches the most importance to the change pass just launched by WeChat, it is Ali's teacher Ma.
Even if it is Mr. Ma of Tencent, in the face of the financial products launched by WeChat, although he has also held a meeting to discuss it with great fanfare, he actually does not attach much importance to the change pass from top to bottom.
Only Mr. Ma, according to the development trajectory of Alipay in the previous life, Alipay will launch Yu'e Bao in June next year, which has created a miracle in the industry, and before that, Mr. Ma must have had this idea.
This is not to say that Mr. Ma's vision is stronger than Mr. Ma, the main thing is that the two sides are in different directions, this Alipay naturally has the attributes of financial management, and Mr. Ma is developing in financial management, which is a normal thing.
Originally, Mr. Ma's idea was not mature enough, and it still took a little time to perfect, but after seeing the change pass launched by WeChat, Mr. Ma suddenly had a feeling of seeing the light of day.
So, just when Tencent was still waiting and watching, and many fund companies were disdainful of the change pass launched by WeChat, Alipay took the lead and began to prepare for Alipay's "change pass".
This change pass was named Yue Bao by Mr. Ma!
......
Before the version update, Liu Shita Hui flew to Shanghai to invite his sister's future mother-in-law to dinner.
This time I met, I was probably quite satisfied, my sister's mother-in-law was quite enlightened, and Liu Xiahui also vaguely revealed a meaning in the chat, after his sister married into the Tang family, as long as the Tang family could treat his sister well, then he would definitely be indispensable to the benefits of the Tang family.
Of course, Yanagi Hui didn't say these words directly, but hinted at them very vaguely, but he believed that his sister's shrewd mother-in-law should be able to understand.
With the binding of interests, Liu Xiahui does not have to worry that his sister will be wronged in his in-law's family, regardless of whether he is sincere or not, the Tang family will work hard to please his sister in order to get the support of the Liu Group.
That's enough for Yanagishita!
Just like Uncle Liu Huang during the Three Kingdoms, many people say that he is hypocritical and pretending. But even if it's pretended, what if it's pretended? People can pretend to be true for a lifetime, even if it's fake benevolence and righteousness, if they pretend to be true benevolence and righteousness in the back!
......
America.
As the turnover of Lao Liu Fast Food is getting better and better, Xie Hualian, the person in charge, can finally breathe a sigh of relief.
Since she implemented the promotion plan of dining lottery and giving away Apple 4S mobile phones in more than 100 stores in the United States more than a month ago, the business in the United States, which has been tepid, has finally improved.
What makes Xie Hualian happy is that in addition to the higher frequency of overseas Chinese, it has also attracted many foreigners to patronize, especially the increasing number of repeat customers, which makes her see the hope of developing and growing Lao Liu fast food in the United States.
Of course, whether these repeat customers really like the taste of Lao Liu's fast food, or come for the lottery, or both, this Xie Hualian naturally has to identify it.
So, after more than a month of lottery, after entering June, Xie Hualian decisively canceled the lottery.
Then for a few days in a row, the total turnover dropped by about two percent, and this result has made Xie Hualian feel very satisfied, which proves that these current customers are coming for the taste of Lao Liu's fast food, not for the lottery.
Next, Xie Hualian once again launched the expansion plan of the chain, striving to push the number of Laoliu fast food chain stores to more than 200 by the end of this year.
......
Since the Laoliu seafood restaurant chain a few years ago, the restaurant chain under the Liu's Group has not added new members, but has been expanding the number of stores of its various chain stores, such as the Laoliu Roast Duck Chain, the Laoliu Roast Goose Chain, etc., which are no longer limited to Guangdong and Guizhou provinces, but to the whole country.
After several years of expansion, almost all the restaurant chains under Liu's Group have spread all over the country, and the Laoliu seafood restaurant chain has always insisted on buying land and building buildings, and its development speed has been greatly restricted.
Of course, the so-called nationwide coverage is only a rough way of speaking, and it will take at least a few years to truly spread to every county and city in the country.
Even if it is just that, Laoliu Catering is also a well-deserved catering overlord in China, except for those multinational groups, no domestic catering group can compare with it.
But then again, although Laoliu Catering has long been the domestic catering overlord, it does not mean that it can do whatever it wants in the catering industry, and no one is its opponent.
For example, the classification of hot pot has not been involved in Laoliu Catering at present.
The hot pot mentioned here is naturally a real hot pot, not a single hot pot like Lao Liu Beef Bone Soup Hot Pot and Lao Liu Ace Pigeon Soup Hot Pot.
A long time ago, when Liu Xiahui was still struggling in Baizhou County, he actually had the intention to enter the field of chain hot pot, and the mutton hot pot he engaged in at that time was proof of this.
However, in the end, Liu Xiahui still gave up the idea of chain hot pot, but first engaged in Lao Liu Roast Duck Chain and Lao Liu Roast Goose Chain and the like, and later engaged in Lao Liu White Cut Chain, Lao Liu Spicy Crayfish Chain, Lao Liu Night Snack Chain and so on.
This is doing it, and the stall has been expanded all of a sudden, so in recent years, Liu Xiahui has not made new chains, but has been digesting a series of chains before making them bigger and stronger.
Now, after several years of digestion, Laoliu Catering has the spare strength to continue to open up new chain battlefields.
After thinking about it a few times, Liu Xiahui took a fancy to the hot pot chain that is becoming more and more popular.
However, this time, Liu Shita Hui does not plan to bother to start from scratch, but is ready to directly spend money to buy a ready-made hot pot chain that is running very well.
So, there was no need to choose, Liu Xiahui fell in love with the famous Haidilao hot pot in later generations at a glance.