Chapter 884: Winning the "Trend Frontline"
"Trendfront?"
Chen Yu said this, and the two frowned.
Compared with some brands such as Meite and Semir, the trend front is undoubtedly much weaker.
"Chen Yu, is this brand too weak?"
Li Hui said.
"Weak has weak benefits. ”
The world is not the better the commodity, the better it sells.
The better the product, the better it is, the one that best meets the needs of the market.
"You have to know the difference between you and a series of clothing brands in other Huanyu Mall, you can't compete with them at all, and only dislocation competition can survive in this market. For example, the clothing brand of Trend Front, although his popularity is not particularly large, it is still a brand, and his price in the physical market is not low. If you put him on the e-commerce platform and sell it at a low price, it will definitely attract many people. ”
"Of course, that's not the point, the focus is on the positioning of the front line of trends, he is targeting young people. And the most e-commerce shopping is young people. This is between 20 and 30 years old, and after 30 years old, they do not like to buy online. So, you can see that too. Although there are some big-name costumes placed in Huanyu Mall, like Jinba, Seven Wolves...... For one thing, they don't sell very well. People who can afford to spend this money, they will definitely go to the physical experience for themselves. ”
In addition, the trendfront style is the most numerous clothing brands, and his style is also immediately following his name, representing the trend, representing youth, and representing the lifestyle preferred by young people, which also coincides with e-commerce platform users. As long as it is operated well, the sales of this brand can even exceed that of many first-line big brands. ”
For e-commerce, Chen Yuke has countless understandings.
This understanding is not only based on decades of experience in previous lives, but also supported by a series of data from the Huanyu e-commerce platform.
With a top-level expert like Chen Yu as a consultant for them, there is nothing that cannot be done in this business.
"OK, let's set the front line. ”
If Lu Xue was still hesitating before.
But after Chen Yu explained it, Lu Xue and Li Hui decided.
However, when they were about to go to the frontline headquarters to discuss the issue of agency, the two had some entanglements.
"Lu Xue, are you sure?"
"Nope. ”
Lu Xue shook her head: "The main reason is that our strength is a little weak, and they may not be willing to give us an agent." ”
"Not necessarily. ”
Chen Yu shook his head: "It is impossible for the trend front to have money that you don't want to earn." ”
"But if they ask, why do they represent this little studio with their trend-forward brand?"
Li Hui asked the question in her heart.
If you can't answer these questions yourself, then how can you take down his brand.
"It's very simple, at present, [Trend Front] has not represented their brand to an e-commerce company, why can't it make a try?"
"You don't have a positive answer to this answer, it's still the same question, even if they want to try, why don't they find a stronger e-commerce team?"
"Since they were not ready to do e-commerce before, it proves that they still have concerns about e-commerce. In this case, if it is an attempt to do something in such a large formation, it is better to try it on a small scale. ”
"Huh......"
Li Hui slapped her face, Chen Yu's answer was simply a textbook answer.
"There is another question, then they will say, what if our e-commerce sales will affect their strength sales?"
Lu Xue also asked at this time.
"It's also very simple, not to mention that you are not very large, and it is impossible to affect their physical sales. Even if it is larger, it is impossible for him to influence. "315 Chinese Net
"Why?"
"It's also a question of customer base, and people who like to shop online won't be interested in brick-and-mortar stores. And those who like to buy clothes in person, they don't like to shop online. ”
"Perfectly answered. ”
Li Hui's applause clapped even louder.
"The last question, what if they just don't want to try it in e-commerce?"
That's the key.
If the trend front just doesn't want to do e-commerce business, it's useless to say anything.
"It's simpler. ”
"How could it be easier?"
"The brands on the front line of the trend are currently in the second tier, and it is very difficult for them to enter the first tier in terms of their development process in the physical sector. Even, they may never be able to get into the 1st line. However, e-commerce can give them a chance. Why can't the front of the tide try. Trying to succeed will be of great benefit to the front of the trend. Even if it fails, there is nothing to lose...... Not only did they lose nothing, but they also made a business with us. ”
"Chen Yu, you can take a stake in our studio. ”
At this time, Li Hui had been completely conquered by Chen Yu.
She didn't expect that the several extremely difficult problems he had always thought were so simple on Chen Yu's side.
Moreover, Chen Yu's answer.
Not to mention the front line of the trend, if you change a brand, as long as you follow Chen Yu's ideas, you can get them.
couldn't help it, Li Hui sent an invitation to Chen Yu.
It's just Li Hui's invitation, but it was directly ignored by Chen Yu.
"Sister Hui, do you think I can afford your small studio?"
This sentence made Lu Xue burst out laughing.
But she knew.
Chen Yu is completely joking, not looking down on his studio.
What's more, Chen Yu is still for himself.
It's just that this sentence made Li Hui extremely annoyed: "Damn, Chen Yu, I thought you were a good rich second generation before, but I didn't expect that you became more and more arrogant." ”
However, to say that, Li Hui also had to admit that with Chen Yu's hot pot chain, why did he have nothing to do with their studio?
"Okay, okay, Sister Hui, Chen Yu didn't mean that, he actually didn't have much time to take care of our business. However, Sister Hui, didn't you say that we are people who want to maintain financial independence, and we can't rely on men. In the future, we will work hard to make money, become rich women, and let others hug our thighs. ”
"Yes, yes, it's still our Xue'er who is right. In the future, we will work hard to make money and strive to raise a few little white faces. ”
"Well, I'm going to raise a few too. ”
"Classmate Lu, do you think my face is white?"
Chen Yu leaned his face up, threw a wink at Lu Xue and said.
"You, it's okay...... However, it will be up to you to perform later. If you don't behave well, then change your face. ”
"Hahaha......"
The studio burst into laughter.
Once the problem was solved perfectly, the two did not delay, but they quickly reached the front line of the trend.
They want to take down the brand of the front line of the trend as soon as possible.