Chapter 998: Refusal
"Deep Thrush" was broadcast in the Golden Theater of Jiangnan TV, and the broadcast time was three days later than "The Records of the Ancient Gods", this drama is a co-production drama, and it was determined to be broadcast in the Spring Festival file early on, when "The Ancient Gods Record" squeezed into the Spring Festival file, the senior management of Jiangnan TV repeatedly compared the quality of the two dramas, and finally chose "Deep Thrush".
Unexpectedly, they didn't watch "The Records of the Ancient Gods" at the beginning, and the ratings of the two simultaneous broadcasts in the past two days were even better than the results of their single broadcast.
Excluding the late broadcast time of "Deep Thrush" and the fact that the plot has not yet unfolded, "The Records of the Ancient Gods" should not have this kind of ratings performance that far exceeds its actual level.
The executives of the TV station are as clear as a mirror, and it should be "The Records of the Ancient Gods" that bought the ratings.
At the end of 2011, when the film and television investigation and consulting company in Xiangjiang was established, it also took great pains to go through twists and turns, at the beginning, they went directly to the leaders of China Television and several provincial and Taiwan TV stations with the top ratings in China, and proposed to cooperate with them to fake ratings to obtain high income, and without exception they were directly driven out of the door by the leaders of Taiwan!
What are you kidding? How can a dignified state's propaganda mouthpiece do such a thing that violates law and discipline?
Chu Zong, the initial initiator of the film and television investigation and consulting company, was full of money, and felt that it was not feasible to pull the TV station into this interest chain, so he had to prepare to give up the TV station, and then he met a famous broker in the entertainment industry, and the broker listened to his troubles and said with a smile: "You have a problem with this idea, why do you want them to be shareholders?
The broker told Mr. Chu his ideas, and Mr. Chu felt that it made sense, so he promised him a large amount of benefits and asked him to go as much as possible.
The broker did not go to the major TV stations themselves, but thought of contacting the advertising agencies under the major TV stations.
The advertising company of each TV station is the revenue-generating department of the TV station, and there are strict assessment indicators every year, this broker has a bright tongue, and finds the CEO of these advertising companies to talk about cooperation, first of all, the huge benefits that may be brought to the company after realizing the ratings fraud, if you can't impress the other party by this one, he will come to another ruthless: so-and-so, so-and-so, the advertising company of a certain TV station has signed a cooperation agreement with us, they are in competition with you, you had better consider it.
At this time, most CEOs will be vigilant, after all, if a competitor has a secret weapon in their hands to fool the company, it will definitely affect their own earnings to a greater or lesser extent.
However, at this time, most of them are still very hesitant, after all, the opportunity to send to the door is generally a trap, not to mention that they are an upright company, how can they casually cooperate with a company like them that engages in illegal activities?
The broker was well aware of the bosses' concerns, so he continued to send "worry-free capsules" to the CEOs: "What we signed is a general advertising production contract, which is absolutely reasonable and legal." It's the kind of loose relationship that doesn't have any mandatory obligations on either side.
You can promote us to those producers or producers who need to increase the ratings according to your own needs, and we will give you 30% of the referral fee for all the customers you refer, of course, nominally advertising production fees!"
At this point, the CEOs are worried, this kind of thing that has no risk and can make them have multiple cards in their hands, why don't they do it?
In this way, the broker successfully persuaded the advertising agencies of nearly 10 television stations to sign this nominal "advertising production contract" with the ratings research consulting company in Xiangjiang, and became a party in the chain of interests.
It's just that in the past three years since the establishment of Xiangjiang, the company has not received much business from the Golden Theater TV dramas that need to fake ratings, first, the dramas that can be bought into the Golden Theater by various David TV stations are basically relatively high-quality TV dramas carefully selected by the TV station in the same period, and the producers of these TV series feel that their own dramas are good, and they don't need to buy ratings.
Second, the cost of buying ratings is too high, and most of the producers of the crew can't afford or are unwilling to take this fee.
They received the most business, but it was the highly competitive variety shows of major TV stations, especially when various variety shows were launched, the producers bought a lot of ratings in order to smoothly attract investment.
Like Wu Lina, who once fell from the first line to the second or third line, and urgently needs to fight a turnaround battle, when the ratings of the starring TV series are not satisfactory, she would rather pay for female stars with her own money to buy ratings, after all, it is rare, although the average bottom line of practitioners in the entertainment industry is lower than the social bottom line, but stars like Wu Lina with a very low bottom line and unscrupulous means are also very rare.
When the executives of the TV station saw the strange ratings of "The Ancient Gods", they immediately knew that they had bought the ratings.
But even if the TV drama department of Jiangnan TV knows that the ratings of this drama are troublesome, they can't publicly expose them, first, they have no solid evidence, and second, some of the columns in their own station can't withstand the scrutiny.
They could only implicitly hint at the producer of "Deep Thrush" that the other party might have bought the ratings, and we inquired about it, and there was indeed such an operation, and gave the producer a contact information, so that they could contact the company that could fake the ratings.
The producer of "Deep Thrush" is Meng Yalin's agency Yihe Entertainment, and the company's production department called according to the phone number provided by the TV station and consulted the price of buying ratings, and immediately understood everything.
The CEO of Yihe Entertainment held a meeting with the company's executives, Meng Yalin and her agent to discuss whether they should also buy ratings.
The boss of Yihe Entertainment introduced the price and effect of buying ratings to the company's senior management and Meng Yalin, and emphasized that this ratings research company has also hinted to us that if we also buy ratings, the ratings of our drama and "Records of the Ancient Gods" are on the same starting line, and the ratings displayed at this time can reflect the real level of all parties.
The production department of Yihe Entertainment was very reluctant, and proposed that if the company wanted to buy ratings, Meng Yalin had better pay part of the cost, otherwise, the burden on the production department would be too heavy!
Knowing that Wu Lina defeated herself with crooked ways again, Meng Yalin was very angry, but she was not only annoyed, but also very calm in her heart, she pondered for a moment, and rejected the company's proposal clearly: "Let's not go along with Wu Lina, otherwise, this circle will be completely ruined, you think about it, if it goes on like this, the producer will not only have to pay the actor's salary and production costs, but also pay this large amount of unspeakable expenses, will it be more difficult for the producer in the future?"
What's even more terrifying is that everyone does this, and the only ones who really benefit are those actors who have no acting skills, and they can get mixed up in the circle by throwing money, and in the long run, in order to save expenses, who will still use good actors to film in the future? Everyone makes bad movies, and the public is fooled by the TV station and the producer like this, who will watch TV in the future? If this continues, the entire industry will suffer a heavy blow!"