Du Caige recorded all his ideas, and did not sort them out, bits and pieces.

Anyway, it's not a plan, as long as Yan Yingzhen can understand it.

As for the idea of how to seize market share on WeChat, Du Caige quickly got it right.

And then there's the Blue Bird Music side.

He had also talked to Yan Yingzhen about this topic before, but they were all in general terms.

In fact, Du Caige feels that it is much easier to make Jade Bird Music the status of the industry ruler than WeChat to the position of the industry ruler.

The point is, at Azure Star, there are a lot of music product concepts that have not yet taken shape.

For example, what is the essential demand of users for music products?

Well, the shallow answer, everyone can answer it.

"Hear your favorite songs".

This is the most simple and basic requirement of users for music products.

But how do you get users to hear their favorite songs?

First of all, you need to have a large library of songs.

So after Yan Yingzhen acquired more than half of the shares of Jade Bird Music, Du Caige asked her to pay for the song.

Don't care about anything else, buy the copyright of the song first.

Don't just care about popular songs, unpopular and niche songs still have their audience.

There is even no shortage of music lovers who buy a membership of a music platform for a few unpopular songs they like.

Therefore, it is necessary to expand the library of songs.

Hundreds of thousands is a bit less, and tens of millions is not too much.

Each song, a variety of different cover versions, can be included as much as possible.

Versions of various sound qualities are also required.

Some users care about the sound quality of songs and want to listen to them losslessly, while some users are not so picky about their ears and care about taking up space.

It is necessary to meet the diverse needs of users.

Then, there should be convenient, fast, and accurate search functions and pushes.

Otherwise, the library of tens of millions of songs is nothing more than a huge waste.

If people can't easily find their favorite music here, it's like copper plating on gold jewelry, and you say I'm gold jewelry, but it's plated with a layer of copper, will people buy it? No.

There is also a need to meet the personalized needs of users, and meet the needs of users to share and comment.

That's pretty much it.

Du Caige crackled on the keyboard, constantly replaying in his mind the information about music products he had learned on Earth.

Du Caige feels that among the music products in the new era, the more representative one is WY cloud music.

It's not about the quality of the product.

On the one hand, the operation concept of WY cloud music is quite interesting, and on the other hand, other music products such as QQ music, KUGOU music, KUWO and other music products appeared relatively early.

QQ Music and KUWO Music were both launched in 2005, while KUGOU Music was launched in 2004.

WY cloud music only appeared in 2013? Is its upward momentum very fast? It has snatched a lot of market share from several music product giants.

EVEN MANY PEOPLE THINK THAT THE MERGER OF KUGOU, QQ, KUWO MUSIC? It is also because of the threat brought by WY cloud music.

So what is the development of WY cloud music?

In terms of data? In 2014, the number of online music users in the country was about 130 million? The number of long-term active people is only about 50 million.

At that time, the number of active users of WY Cloud Music was 570,000, and the market share was only: 1.3%.

As a contrast? At that time, KUGOU Music had 10 million active users? The market share is 20%.

The number of active users of QQ Music is about 7.5 million.

At that time, WY cloud music could not pose a threat to the latter two at all.

But by the first quarter of 2019, the average number of monthly active users of WY Cloud Music reached 140 million.

Well, of course, KUGOU Music and QQ Music have also seen a lot of growth? They reached 290 million and 260 million, respectively.

All these years? The online music plate is expanding, and the number of active users is rising, from 130 million to 570 million.

This cake has been made bigger, all music products have benefited, and the number of users has increased significantly.

But how much has WY cloud music improved? Is it visible to the naked eye, with an average monthly active user count from 570,000? reached 140 million.

In addition, WY Cloud Music has the longest average usage time per user, reaching 26 minutes? More than any other music product.

And the average usage time of KUWO Music users is 15 minutes, and QQ Music is 9 minutes? It doesn't add up to as much as WY cloud music.

Other than that? KUGOU, QQ, KUWO three alliances? The proportion of paying users is 6%, while the proportion of paid users of WY Cloud Music is 8%, and the annual revenue has reached 4 billion yuan.

From a small point that is not favored by others, it has grown into a music product giant that can compete with KUGOU Music and QQ Music, WY Cloud Music has only taken 6 years.

Its valuation has also climbed all the way, with a registered capital of more than 4 billion yuan, and the valuation has reached 35 billion yuan.

Of course, Du Caige doesn't think WY cloud music is how good this product is.

Whether the thing is good or not, whether he says it or not, the user has the final say.

It's just that if you want to make Jade Bird Music a giant, and squeeze out the living space of Doremi Music, so that Shen Jinsong loses the gambling agreement, then there must be a lot to learn from WY Cloud Music.

So, what is the core of WY cloud music?

Algorithm.

If you want to create a music product that can dominate the entire market in the next decade, the most important and core thing is the algorithm.

Du Caige made a note of this.

Be sure to invest heavily to create a good push algorithm that can clearly depict user portraits and make full use of the song library.

It makes it easy for most users to find their favorite songs when using Bluebird Music.

When I was able to turn on the Blue Bird music with nothing to do, I randomly clicked "I recommend the following songs to you" according to your preferences, and I was pleasantly surprised to find that most of them were really my favorite songs.

At the same time, if you want to maintain the community environment of Jade Bird Music, filter out comments that insult artists, as well as comments that attack each other among fans, and block comments and spam information (such as advertisements, astringent information, astringent pictures, etc.) that are completely unrelated to the current song and current artist, it also needs the support of algorithms.

This part is the part that burns money, and it is to strengthen the core competitiveness of Jade Bird Music.

As for burning money to gain users like WeChat, it is really not needed for the time being, and it is not cost-effective.

Then we need to design some features to cultivate user stickiness.

For example, sign in to get points, accumulate points to send props, send celebrity peripherals, rare vinyl records, etc.

For example, according to the user's consumption habits, new songs are automatically recommended.

For example, use incentives to cultivate the habit of users reading and writing reviews.

For example, it vigorously supports the operation of playlists, so that users are accustomed to screening songs through playlists in Jade Bird Music.

Du Caige moved his pen like flying, recording all the complicated ideas,

It was almost 12 o'clock after I finished writing, and after a brief sorting out, I sent my thoughts on Jade Bird Music and my thoughts on WeChat to Yan Yingzhen's mailbox.

At this time, he had time to look at his mobile phone and found that Wang Dongni had sent several messages.

"Are you there?"

"Are you there, dear?"

"Are you busy right now?"

"Okay, you get busy first, contact later. ”

"I'm a little sleepy, can you talk to me?"

The most recent message was sent ten minutes ago.

Du Caige immediately turned back: "I'm sorry, I'm working." ”

Wang Dongni sent a smile.

The latest version of LL Mobile can already send some simple emojis, but emoji packs are not abundant, and there is no option for users to upload emoji packs and pay for them.

"Why can't you sleep?" asked Du Caige.

"It hurts a little. It's really just a little bit, don't worry about me. ”

Du Caige sighed in his heart.

This girl, although suffering from illness, often needs morphine injections to fall asleep.

But she always kept smiling, no complaints, no bitterness and hatred.

It is said that when a person is faced with death, there are five stages.

Denial, anger, bargaining, frustration, acceptance.

At first, I didn't want to admit that I wasn't sick, I wouldn't die, I didn't believe it, it must have been a mistake in the test, it was a mistake in the doctor, you were all lying to me, this is an April Fool's joke, right?

Then there is anger, why me, what did I do wrong, I am honest, I never bully people, I have never hurt ants, why is it me? God has no eyes!

Next comes the bargaining. There should still be a cure, there is still a home remedy that has not been tried, it is said that someone ate horse manure to cure this disease, it is said that there is a hospital that is very sure of this disease, maybe I can freeze myself......

Then there is frustration, listlessness, not thinking about tea and dinner, feeling that I can only wait for death and cannot do anything.

Finally, accept it, know the end of your death, and start thinking about what you can do in the rest of the time.

Read a book that you've always wanted to read but don't have time to read, say I love you to your loved ones, go to a place full of memories, go parachuting, dive once, eat some food that you've been thinking about for a long time, call the scumbag/scumbag who has hurt you, scold, or say I forgive you......

Sometimes, of course, the distinction between each stage is not so obvious.

But basically, everyone has these five stages.

What stage is Wang Dongni in?

Has she really accepted it already?

Du Caige chatted with her a few more words, and Wang Dongni said: "You should rest early, you are so tired from work, we will meet again tomorrow, right?"

"Absolutely. Tomorrow we will hold hands, take pictures, listen to music together, and talk about celebrity gossip. ”

"See you tomorrow!"

After saying goodnight, Du Caige went to wash up quickly and fell asleep.

Wang Dongni lay on the hospital bed and looked at her mother, who was already asleep next to her, her father had gone back and had something to deal with.

Wang Dongni wiped her tears, took out a small mirror, curled the corners of her mouth very hard in front of the mirror, pulled out a big smile, and said to herself: "Be happy, laugh, cheer up! Don't let your parents worry!"

Then she took her phone and sent a message to Libao: "I don't see a photo of Amin." How's that, my boyfriend is handsome, right?"

Libao quickly replied: "I still can't believe that Hemingway will be your boyfriend." But this is indeed a life photo, and it shouldn't be fake. Are you sure he didn't lie to you?"

"What do I have to cheat, my family has no money, so it can't be a cheat. And which of his previous girlfriends wasn't prettier than me, so it's impossible to cheat. I'm telling you, it's fate! He just likes me!"

"Well, I believe you. Emmm, envy, jealousy, hatred, such a high-quality handsome guy has been caught by you! You send me a photo of yours to show me. ”

"I'm all in the space, I'll tell you the password later. ”

"It's a deal. When are you coming back to class? The sisters in the dormitory miss you. ”

The corners of Wang Dongni's mouth twitched, and she typed quickly: "It's fast, it's fast." ”