"Mr. Chen, we have studied it, although Baidu Tieba was launched first, it is not without shortcomings. ”

Zhang Jianming also knows the priority of priority, and now he should deal with Baidu first, instead of carrying out internal self-examination first.

"Oh, tell me. ”

"First of all, from the content point of view, Baidu Tieba should be a semi-finished product, and he is not particularly mature. ”

Turn on the projector,Zhang Jianming casually entered a post bar in Baidu:"We can see that the whole post bar page is rough,Although it is much better than a general forum,But it is not like the style of a large company like Baidu,It should be rushed out。 ”

"In addition, Baidu Tieba seems to be a very attractive platform, but at present, only a few Tieba posts more, and other Tieba performance is average, and the popularity has not risen for the time being. ”

"At the same time, Baidu Tieba is not good enough in terms of guidance, and many people only regard Tieba as a forum. ”

Zhang Jianming said three points, and Chen Yu was also constantly operating.

Truly.

Baidu may have felt the threat of Huanyu Technology and launched Tieba first.

But because of the rush, the page optimization is not good enough, the page not only looks rough, but also has some cards to use.

"Mr. Zhang, how do you think we should be able to deal with it?"

"Our post bar has been in production for a long time, and it can almost be launched recently, and from the perspective of the whole experience, we have done better than Baidu. This is our strength. However, our traffic cannot be PK with Baidu. So, we can hype it up when we launch our post bar. ”

"How's the hype?"

"You can ask the celebrity to warm up for our sticker. ”

"That's a good idea. ”

The influence of celebrities is still considerable.

If there is a celebrity who settles in Tieba, post a few words on Tieba and upload a few pictures, which can attract a large wave of popularity.

Blogs from past lives, Weibo...... They all started with celebrities first.

"However, it is not obligatory for celebrities to help us advertise in Tieba, and we should also do a good job of promoting them. ”

"Mr. Chen, don't worry, we will not only help them promote it on the post bar, but we will also help them promote it on the YY music website. ”

"Well, go ahead. ”

"The second point is that we will launch a Tieba catalog, which is not only to sort out the entire Tieba structure, but also to let users know more about our Tieba. ”

The so-called table of contents is the framework.

For example, Andy Lau's post bar directory, he is in the directory of entertainment stars.

Through the entertainment star directory, users can find Andy Lau.

Another example is the world of legends, where he is in an online game.

Through the catalog of online games, he can find the world of legends.

There is no table of contents, and it looks like a very interesting post bar that will leave the user without knowing how to play it.

After all, in the early days of the Internet, netizens were still quite unfamiliar with the Internet, and their brains were not particularly big.

The ability to associate is simply not associative.

Not to mention them, even the experts in the Internet may not be able to think of it.

Internet creativity, he seems to be simple, but if you haven't known about it, you don't know it.

"The third point is that we can provide various types of post bar guidance on the right side of our search content in the user guide of Tieba. Let users be able to better understand our post bar and participate in it while searching. ”

As the general manager of Huanyu Technology, Zhang Jianming put forward a three-point strategy.

Chen Yu was very satisfied.

In a short period of time, Zhang Jianming was able to think of three strategies to deal with it, and Chen Yu was also impressed.

However, Chen Yu still added: "The first article is very good to invite celebrities to hype and formulate a more complete catalog, but the third guide, I don't think it's enough." We can indeed advertise on the right side of the user's search bar, but this kind of publicity is passive, if we are promoting the post bar of entertainment stars, but everyone is not interested in entertainment stars?"

"That can't be helped. ”

Zhang Jianming shook his head: "Advertising can only reach most people, and it is impossible for all people to be potential users." ”

"Who said there was no way, call Xiaochuan over. ”

The post bar business itself Chen Yu didn't want to be bound to the search engine so quickly.

As for the reason, it is worried about Baidu imitation.

At the beginning, Chen Yu's idea was to make a post bar on the YY music network first, and then hype it up and then access the search engine.

If they come out, Baidu will follow suit.

Baidu traffic is so large, if they follow the trend directly, it will be very troublesome.

Just like now, Chen Yu has encountered such trouble.

But people are not as good as heaven, Chen Yu didn't expect Baidu to launch one step first.

Therefore, Wang Xiaochuan is not particularly clear about the post bar business.

"Mr. Chen, the solution is feasible. ”

After a while, Wang Xiaochuan entered the conference room.

After Zhang Jianming briefly talked to him about the current situation, Wang Xiaochuan immediately said: "We can analyze the potential preferences of users according to their search keywords. For example, if he often searches for songs, then we can think that he is interested in singers and singers, and we can recommend entertainment star posts to him. If he often searches, then we can recommend a class of posts to him. ”

That's why search engine ads are more powerful than portals.

This is through big data analysis, and then accurate advertising.

This kind of advertising is not only satisfactory for advertisers, but also for search engine platforms, because of the expansion of advertising business.

"Great, Xiaochuan, it would be better if you used keywords for precise targeting. ”

Zhang Jianming shouted excitedly.

"Don't applaud it first, we can't deal with Baidu's Tieba business with these three points alone, and their traffic is beyond our reach. ”

The most awesome thing about the Internet is traffic.

Where there's traffic, there's everything.

No matter how bad the business is, it represents all opportunities.

Even if it's wrong, they can do it again.

At present, Yisou's market share is only about 10% in the search field, and it can't compete with Baidu in terms of traffic.

"So, we have to get the traffic up first. ”

"Mr. Chen, our 2345 ......"

Zhang Jianming was halfway through speaking, and Chen Yu interrupted: "2345 will not be launched for the time being." ”

2345 is an address navigation website engaged in Huanyu Technology.

Yes, exactly the same as hao123.

This is used against Baidu, but also against hao123.

However, Chen Yu does not plan to use this at the moment.

"There are two ways to attract traffic, one is to rely on external drainage, and the other is to rely on your own content construction. However, at the moment, I will not conduct external drainage of our Tieba business. So, we're now focusing on content. ”

Chen Yu continued: "Good content can generate good word-of-mouth, and good word-of-mouth can be converted into traffic. First from the style analysis,Mr. Zhang analyzed it very well just now,Baidu Tieba page is a little rough,But this is not the most important thing,Although his page is rough,But it's acceptable。 It's hard to accept that sometimes their stickers are very stuck. ”

"Mr. Chen, I also noticed it. ”

Wang Xiaochuan is the most sensitive to technology, he said: "Baidu's post bar program is bound to too much content, just like the post program, it is very bloated and not specially optimized." ”

"It's not a question of optimization, it's a question of design philosophy. ”

Chen Yu knew that they didn't understand very well, and explained: "The post bar business is a bit like a forum, but he must distinguish it from the forum. But the posting program in Baidu Tieba is almost exactly the same as the forum posting. Although this may not seem like much, what we need to do is to make Tieba accessible to more people. Therefore, our post bar must be minimalist. Just write a title, write a few more sentences, and this will form a post......"

The current setting of Baidu Tieba is that only registered users can post.

But few people who use search engines are willing to sign up.

Registered postings limit user participation.

If you unregister to post, the effect is much better.

Of course, in order to prevent others from swiping the post, you can add a verification code when posting.

"Everyone, you must remember that without the participation of mass users, he is a death. ”

If it was before, obviously the amount of user engagement would have been greatly reduced.

But once the posting registration restriction is removed, he can encourage users to post to a large extent.

Invisibly, this kind of encouragement will not only increase the enthusiasm of users to participate.

The enthusiasm of users to participate has increased, and the popularity of the entire post bar has also risen.